Christianna Cannon

Christianna Cannon
Christianna Cannon is a content marketer at 3dcart, an all-in-one solution for building a successful online store. When she's not delving into the world of eCommerce, she writes fiction, volunteers for environmental causes, and blogs about video games.

Recent Posts

Conversion Optimization | 2 min read

6 Ways to Optimize Your eBay Listings for Mobile

The vast majority of shoppers these days browse from their mobile devices, and eBay shoppers make up a strong portion of them.

It's common for eBay users to rely on their smartphone even more so than most online shoppers — eBay users who bid on auctions like to be able to check them frequently with a device they keep close at hand.

Even if you don't auction your items and sell only for a Buy it Now price, you still need to optimize your listings for mobile devices in order to appeal to the[...]

b2b ecommerce | 2 min read

Simplify Order Placement in B2B eCommerce

If you sell business-to-business, it's in your best interests to make every step of the purchase and checkout process as smooth and easy as possible. B2B buyers rely on a streamlined experience — that's why they prefer to make their purchases online in the first place. Keep in mind, too, that B2B buyers are often pressed for time and working within a strict budget, which makes it even more important to nurture the relationships you've formed with them. Think of it this way: if you're always[...]

Customer Service | 7 min read

Defining Your Store Policies

Most customers these days are used to shopping online, and they generally know what to expect. However, these expectations can work against you if your store operates any differently than how the customer thinks it will. If you lay out your store policies in an easy-to read format, and in an easy-to-find location on your website, you can help avoid misunderstandings with your customers and keep them satisfied.

Starting a Business | 2 min read

Why Every Online Store Should Sell on eBay

Since its founding in 1995, eBay has grown into one of the largest and most popular online marketplaces in the world. Every day, millions of people log on to list items for sale or auction, or to shop for the products they need. Over 2 billion transactions are made on eBay each day and the site hosts thousands of dollars' worth of sales every second.

As an eCommerce retailer, what do these huge numbers mean to you? You may think that owning your own online store means you have to compete[...]

Starting a Business | 5 min read

8 Vital Things to Know Before You Sell on Amazon

Sales on Amazon add up to almost half of all online retail sales, and that number is likely to continue to grow. For a large proportion of online shoppers, it's clear that Amazon is the first stop they make when they want to buy something.

If you're an eCommerce merchant already or if you're looking into getting started selling online, you're probably considering listing your products on Amazon.

Selling on this overwhelmingly popular marketplace can work out very well, but there are some key[...]

Digital Payments | 2 min read

Why Your Online Store Should accept eChecks

In this day and age, it's easy to assume that everyone prefers to use a credit or debit card. PayPal and other digital wallets are also prevalent, and for the most part, checks have become a thing of the past. However, that isn't always true.

Many people have negative associations with the word "check." The idea of checks brings to mind slow processing speeds, mental images of waiting behind someone in line as they painstakingly make one out… you get the idea.

It's easy to assume eChecks are[...]

Starting a Business | 3 min read

Selling on eBay: The Pros and Cons

For many people, the first thing that comes to mind when they think of making an online purchase is eBay. Founded in 1995, eBay has become a major online marketplace for buyers and sellers in many countries all over the world. Every day, millions of people visit eBay to bid on auctions, make purchases, or sell their products and services.

As an eCommerce merchant, you have a very good reason to learn the ins and outs of eBay beyond the basics. Expanding your business into eBay sales can be a[...]

Shipping & Fulfillment | 2 min read

US Postal Service Shipping Rate Changes – Effective January 21, 2018

On January 21, 2018, all USPS shipping services are experiencing a rate increase averaging at about 6% across the board. The price of First-Class Mail Forever Stamps is also rising by one cent to $0.50. You can read the official USPS announcement here.

This rate increase affects all USPS services including Priority Mail, Priority Mail Express, both weight-based and Flat Rate shipping, and all Commercial rates, however not all services are increasing by the same amount.

After these changes,[...]

Starting a Business | 15 min read

How to Buy the Right Domain for Your Online Store

Choosing a domain name when creating an eCommerce website is one of the most important business decisions you can make. As the URL (web address) your customers type into the address bar of their browser, your domain name affects your branding, visibility, search rankings, and more. What with all the competition out there, you need to be memorable, and your domain name can do a lot to help or hinder that.

A bad domain name can make your site hard to find and impossible for customers to[...]

Starting a Business | 4 min read

How to Transition from eBay to Your Own Online Store

So, you've decided it's time to expand beyond eBay sales and build your own online store.

This is a great idea — your eCommerce website will serve as your unique presence on the internet, which opens up tons of new ways to establish your brand and enter the public consciousness.

Having your own online store provides you with several business advantages. And we'll cover them in this article.

eCommerce Features | 4 min read

6 Critical Flaws in your Online Store's Gift Registry

Gift registries are very popular. They're a huge convenience for anyone planning a wedding, baby shower, anniversary party, or other event.

Gift registries simplify things for their guests as well— it can be tough to pick out the perfect gift, and registries eliminate the need to guess what the event hosts want or need.

Adding a gift registry to your online store can provide a boost to your sales, even if you sell products that aren't usually associated with weddings or similar events.

[...]

Shipping & Fulfillment | 2 min read

3 Ways to Boost Your Brand with Personalized Shipping

While shipping is a crucial part of running an online store, you may not realize how much potential it has for advancement of your brand. When a customer receives and opens your package, you're presented with a chance to make a memorable impression on them — an opportunity most retailers don't take advantage of.

Shipping & Fulfillment | 7 min read

Should Your Online Store Participate in Free Shipping Day?

Some eCommerce business owners may resent or balk at the idea of offering free shipping. The sentiment is understandable: it is only free for customers, and the business eats the cost. With that said, savvier minds may see many potential benefits in offering a perk beloved by customers of every demographic. For evidence of its potential effectiveness, look no further than the annual holiday-season event known as Free Shipping Day.

Holiday Shopping | 2 min read

What's Green Monday and what does it mean for your online business?

Green Monday is the last Monday with at least 10 days until Christmas, which usually the second Monday in December.

The name was first used by eBay in 2007 to describe it as their best online sales day during that month, and since then it's become known as the third-best day for online shopping, right behind Cyber Monday and Black Friday. 

Green Monday is also called Cyber Monday 2 as it's seen as technically a second Cyber Monday, and consumers are drawn to the "second chance," especially[...]

Customer Service | 3 min read

4 Reasons Why You Need to Use an RMA to Handle Returns

Let's face it — returns are no fun, but there's always a chance they'll happen.

No matter how informative your product descriptions, how high-quality your images, and how great overall your products are, you'll still need to deal with customers who want to return their purchase.

In fact, some customers deliberately buy multiple variants of a product — usually clothing — intending to keep only one and return the rest!

The use of an RMA (Return Merchandise Authorization) system to handle[...]

Shipping & Fulfillment | 2 min read

Real-Time Shipping vs. Flat-Rate Shipping

When running an online store, the selection of what shipping methods to offer your customers is going to be one of the most important decisions to make.

The effect of this decision goes beyond the prices you and your customers pay for shipping — it can have an overall effect on the way you run your business.

Customers love free shipping, but it's not always possible for an online store to make it available.

Besides, there are other ways to make shipping relatively painless for your[...]

eCommerce Features | 4 min read

Boost Your Online Store's Profits with Gift Wrapping

Customers love to save time and effort, especially on tasks they often find frustrating.

For this reason, gift wrapping has been a popular service offered by retailers for over a hundred years.

Some people feel that wrapping is part of the fun of giving, but a large portion of gift shoppers can't stand wrapping gifts themselves. They find it too time-consuming and too difficult to do well, and also cite running out of materials and having no room at home as reasons they don't like to wrap[...]

Holiday Shopping | 4 min read

5 eCommerce Tips to Break Your Sales Records during the Holidays

Retailers worldwide look forward to the holiday season with intense anticipation. Every recent year, holiday eCommerce shopping numbers have steadily climbed. People are showing a greater preference for shopping online than ever before, and it's time you got in on the action.

Holiday Shopping | 6 min read

Holiday Shopping Preparation Checklist For Your Website

It's never too early to start preparing your online store for the holiday season. Even months ahead, you can get a few tasks out of the way to give yourself an easier time later on, when you'll likely be much busier.

We're not saying to cover your homepage in gifs of snowflakes and holly in mid-October — rather, to start early with the behind-the-scenes preparations so you can seize the moment as soon as holiday shopping begins.

These 10 action items will help you get ready for the busiest[...]

Customer Service | 4 min read

5 Common Reasons Why Customers Return a Purchase

Understanding your customer is one of the most important goals for any business, whether eCommerce or brick-and-mortar. The knowledge of what motivates your customers will help you build a solid strategy for forming good relationships with them. Among other things, you need to know what they like and dislike, why they prefer certain products over others, and why they sometimes return their purchases.

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