Shift4Shop eCommerce Blog | Web Design

Web Design | 7 min read

Ways to Improve Your Website's User Experience

Here's an alarming statistic: a staggering 88 percent of online shoppers claim they won't revisit a website after a bad user experience, according to Amazon Web Services. However, there's this common misconception that providing visitors with a good user experience equates to having a visually appealing website.

If you are like most people, you most likely assumed having an aesthetically pleasing website would suffice. So, how come you're still not generating as many leads, and your site's[...]

Web Design | 7 min read

A Quick Start Guide to Using Heatmaps For E-Commerce

All too often, websites are built on a series of assumptions, e-commerce platform limitations and best guesses. No matter how you arrived at your current website, it's likely there is at least one element that drives you crazy or that makes you less confident you're operating at 100% effectiveness. Dynamic heatmaps are a powerful tool to help illustrate what’s actually happening on your website.

Web Design | 8 min read

The 8 Best Website Builders for Small Businesses

Every business, no matter how small, needs a website. Even businesses that rely primarily on word-of-mouth marketing and local advertising require an online space of their own these days. Not only can a website provide important information your customers need, but they boost credibility. And, when done properly, websites can dramatically boost revenue for small businesses, attracting new customers hunting online for their services and goods.

Web Design | 7 min read

Tips on How to Use Sliders in Web Design (with Beautiful Examples)

Using sliders in web design is a largely divisive tool for UX design. There are a lot of parties on both sides who either hate or love sliders. But at the end of the day, it’s up to you to decide whether or not they are suitable for your needs.

For specific applications, sliders are a fantastic and interactive way to present information quickly and simply. They’re most useful when comparing content or showcasing portfolios. It’s also a great way to present updates for new products or[...]

Web Design | 7 min read

5 Ways Heatmaps Can Help You Boost Sales

With thousands of other websites as competition, many site owners are constantly looking for the next opportunity to stand out. It isn’t just a matter of showing off what they can do, but more a matter of making the sales they need to keep their site (and business) running. Heatmaps are an often-overlooked tool that can have a tremendously positive impact on your sales.

Web Design | 6 min read

Why You Need A Custom Web Design to Grow Your Business

Has the lack of profit you are making on your online business left you scratching your head? Time to get a custom web design to help expand your business.

Growing your online presence is a top priority if you want to maximize your profit. In today's world, people spend more time peering into their phones and computers than on the outside world. If you're going to make more profit, you need a solid foundation for your business online.

Web Design | 7 min read

How Your eCommerce Website’s UX Impacts Conversions

You’ve spent hours perfecting the look and feel of your eCommerce shop. You’ve staged professional photos of your products. Everything is seemingly perfect and ready for launch. And yet, upon hanging the “open for business” sign, nothing seems to be happening — for days, weeks and yes, perhaps even months.

Could it be that the overall user experience (UX) just isn’t where it needs to be? Consumers are busy. They don’t want to waste time trying to hunt through your eCommerce shop, and they[...]

Web Design | 10 min read

Easily Add Content Pages to Your Website

Selling online is complicated. You have a lot on your plate, and it's easy to fear that you've overlooked something. For one, you need customers to trust you, or else they'll turn away. This may have already been happening to you. In that case, you're probably wondering how to get customers to believe in your business.

It might just be that your website doesn't have enough content.

Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping[...]

Web Design | 10 min read

Using Royalty Free Images on Your Website + 11 Stock Image Sources

The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means[...]

Web Design | 11 min read

Website Color Schemes & The Best Color Scheme Generators

What’s one of the first things that come to mind when you think of an iconic brand, like Pepsi or T-Mobile? More than likely, your mind is immediately filled with the color blue or pink. Iconic brands have mastered the use of color in their branding down to a science for success. If you’re building an online store, then the most important application of your color palette is in your website’s design.

Web Design | 7 min read

How Bad Web Design Impacts Your Ability to Grow an Audience

We don’t blame you if you love your website. You’ve been with it every step of the way, from concept designs to launch. It’s been molded in your vision to show off to investors and friends alike. There’s a harsh truth you need to accept though, and that’s that your website might not actually be that good.

Web Design | 6 min read

How Graphic Design Can Help Growing Startup Companies

There is a whole host of issues that can happen to your startup if you aren’t mindful of the graphics you’re using on your website.

Web Design | 7 min read

20 Basic eCommerce Website Requirements for 2020

Running an eCommerce website is on the minds of most of the retail industry in 2020. However, the problem lies in the fact that, in such a competitive industry, you need to learn how to tap into every single potential advantage that you come across. One of the ways to get there is to follow all the latest trends and requirements. With that being said, here are the top 20 basic eCommerce website requirements for 2020.

Web Design | 8 min read

How to Make 2020’s Hottest Graphic Design Trends Work for Your Brand

You’ll often hear people talk about the newest graphic design trends as if they are some sort of law that you have to abide by – that’s absolutely not the case. Instead, you should take inspiration from everywhere and create a style that is workable for your brand.

Your design style should feel like a constant evolution of your brand, with your graphics shifting and stretching what your brand style is without ever being a complete overhaul. Different types and styles of graphics have[...]

Web Design | 10 min read

10 E-Commerce Web Design Tips to Drive Sales and Increase Conversions

Over the years, there has been continued rapid growth in e-commerce; and it’s all thanks to technology and the internet. It’s easier and more fun to order things from our mobile phones while relaxing on a couch. But, this growth isn’t entirely positive for everyone. With this growing trend, the competition is also increasing at a great pace. And, some sites are lacking big time.

What if you wanted to buy something you like that’s also on a good discount? But alas! The site is too complicated[...]

Web Design | 6 min read

Does Your Web Design Business Need a Rebrand?

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness[...]

Web Design | 14 min read

10 Must-Have Practices for Your eCommerce Website Search

When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.

What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using[...]

Web Design | 6 min read

4 Fundamentals of eCommerce Design

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts[...]

Web Design | 7 min read

How the Fusion of CRO and Web Design Will Take Your Site to the Next Level

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic[...]

Web Design | 35 min read

eCommerce Website Guide — The Anatomy of a Perfect Online Store

A website used to be a fun novelty for a business, but those days are long over. Today, a website is as essential as a business card. With the continual growth of eCommerce, businesses worldwide have discovered new ways to connect with customers far beyond the possibilities of traditional brick-and-mortar commerce. In turn, customers have grown to love the convenience of shopping online and using the internet to learn more about their favorite brands. Websites are what put the e in eCommerce.

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