If you have an eCommerce website or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient:
Picture this: A potential customer types in your URL on his iPad and is greeted by a jumbled layout of images and text boxes with missing buttons to click on. Do you think he'll likely stick around to further explore your online store? It's more probable that he'll look for another store that appears more attractive and organized and will allow him to navigate easily.
This is often the case when your website doesn't have a responsive design. The downside is that you might actually be losing[...]
Simply put by ZOG Digital’s Jason Squardo, "The better the[...]
In order for your online store to be successful, you need an awesome homepage. There’s no getting around it. You can’t have one without the other. The two are forever intertwined like Romeo and Juliet.
The design of your store says a lot about your business, being the face of your online brand to the entire internet. If it’s clunky and hard to navigate, users will take that first impression and run with it forever, becoming entirely uninterested in what you have to offer. But, if your online store is beautifully designed and easy-to-use, that will leave a lasting impression on users for a very long time. So, we decided to showcase some of our favorite 3dcart store designs to exemplify what we[...]
When designing your store, you obviously should be focused on your customers' experience, but what some merchants and designers forget is that not every customer is the same. Beyond just design preferences, a portion of your potential customer-base has different abilities and needs when it comes to being able navigate and interact with the Internet. That is why designing with web accessibility in mind is so important.
If your online store has a large inventory of products, it’s important to do everything you can as an eCommerce merchant to help customers find what they need from your site. Each customer shops differently, has unique needs and is coming to your store for a specific reason; one of the best ways to cater to customers on a personal basis is through faceted navigation and faceted search features.
Customers visiting your online store may or may not know what they're looking for, but it's safe to say that if you're lacking great search functionality, you're losing sales.
Many shoppers begin their online shopping session by typing into a site’s search box. The results they experience affect as much as half of the typical eCommerce company’s total sales. While shoppers who use site search comprise only 15-30% of visitors, site search users consistently convert 2x – 3x higher than shoppers[...]
Arguably one of the most important aspects of a website is its design. The look of your eCommerce website is often the first, and most lasting, impression that’s left on potential customers. Good web design can establish trust in the customer, and make the shopping experience user friendly — especially if it’s responsive and easy to navigate.