Here's an alarming statistic: a staggering 88 percent of online shoppers claim they won't revisit a website after a bad user experience, according to Amazon Web Services. However, there's this common misconception that providing visitors with a good user experience equates to having a visually appealing website.

If you are like most people, you most likely assumed having an aesthetically pleasing website would suffice. So, how come you're still not generating as many leads, and your site's[...]