Christianna Cannon

Christianna Cannon
Christianna Cannon is a content marketer at 3dcart, an all-in-one solution for building a successful online store. When she's not delving into the world of eCommerce, she writes fiction, volunteers for environmental causes, and blogs about video games.

Recent Posts

eCommerce Features | 11 min read

What is Address Validation and Why Do eCommerce Stores Need It?

Long before eCommerce existed, people invented other ways to shop remotely. Physical catalogs have been around for over 200 years and are still popular. Newspapers also have a long history of advertisements that invite shoppers to mail in an order. Even comic books have had mail-order products advertised on the last few pages.

But no matter how much the methods have changed, mail-order shopping has always required a correct shipping address. From newspaper ads to eCommerce, a business needs[...]

Online Tools | 10 min read

Free Screen Capture Tools for Online Collaboration

You never know when you're going to need to take a screenshot. There are all kinds of reasons why you might need one.

Maybe you're writing an article for your online store's blog, and you want to mention one of your favorite websites. This would be a perfect place for a screenshot to enhance your content. Or maybe you're trying to choose between two products, and you want a friend's opinion on which looks better. Sure, you could send links, but a screenshot would save your friend some time.

SEO | 10 min read

How to Change Your Website's Domain Name (Without Hurting SEO)

Sometimes a business might need to change its website's domain name. There are a few reasons why you might need to do this.

Web Design | 9 min read

Popular Website Wireframe Tools for Web Design

Building a website is a lot easier than it used to be. However, it's still a significant project. And just like any other type of project, you need a solid plan.

The layout of your website is the most crucial part of this plan. Colors, graphics, and other content can all be changed much more easily than the layout. Think of the layout as your site's skeleton. It determines the structure of each page, to be fleshed out later.

eCommerce Features | 14 min read

Shift4Shop Guide to Inventory Management

Inventory management is one of the most crucial parts of running a successful store. Whether you're selling online, offline, or both, proper inventory management will reduce problems and lighten your workload. It can even increase sales and brand loyalty, such as by offering back order for products rather than simply marking them as out of stock.

eCommerce Features | 7 min read

Offer Special Pricing with Customer-Specific Price Lists

When it comes to running a business, there are some strategies everyone uses. Even with the possibility of a vast difference between industries, things like SEO and email marketing are old standbys, for example. But sometimes, a business will need to use a more uncommon strategy.

This is especially true for B2B merchants, who thrive on building personal relationships with the customers they supply. It's common for B2B sellers to work out customer-specific pricing or other special deals to[...]

eCommerce Features | 15 min read

eCommerce Guide to Coupons and Discounts

Coupons and other types of promotions are excellent for boosting your sales. Customers always love a great bargain. And during certain times of the year, like the holiday season, a big sale is pretty much expected.

Customers aren't the only ones who benefit from promotions. Not only can your business get that coveted sales increase, you can also earn more repeat customers who originally found your website because of the promotion. A great promotion will please shoppers and breathe more life[...]

Social Media | 8 min read

Guide to Facebook Enhanced Catalog Feed

In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all[...]

Web Design | 21 min read

Easily Add Content Pages to Your Website

Selling online is complicated. You have a lot on your plate, and it's easy to fear that you've overlooked something. For one, you need customers to trust you, or else they'll turn away. This may have already been happening to you. In that case, you're probably wondering how to get customers to believe in your business.

It might just be that your website doesn't have enough content.

Your eCommerce website is not just an online store. Simply having product pages, categories, and a shopping[...]

eCommerce Features | 12 min read

Complete Guide to Gift Certificates in Your Shift4Shop Store

Every business owner wants to earn more customers and make more sales. Sometimes, though, this can seem like an impossible task. It can even be discouraging, especially if you're not growing at the rate you want. If you're already using the most well-known marketing tactics, and your SEO is on point, what else can you do? Are there any eCommerce tools you haven't taken advantage of?

Gift cards, or gift certificates, are something everyone knows about. But they're often not used to their full[...]

Customer Service | 15 min read

Complete Guide to Processing Returns in Your Store

No matter how careful you are to provide the highest-quality products and the best customer experience, returns are a fact of life in eCommerce. Even if your store policy completely forbids the return of any orders, you're still going to have situations where customers at least want to make a return and inquire about it. You're going to need a system in place to handle returns no matter what.

Apps & Integrations | 9 min read

How to Build a Shift4Shop One-Click Install App

As feature-rich as Shift4Shop is, eCommerce is always moving forward. New advancements in technology lead to greater potential for online businesses, but they also lead to new customer expectations and new pain points for business owners and customers alike. That's one reason Shift4Shop has made it easy for developers to create apps that integrate with our eCommerce software: by building an app, you can expand Shift4Shop with new functionality and help your potential clients stay on top of[...]

eCommerce Features | 8 min read

How to Use Fractional Quantities – Selling by Weight, Yard, & More

Just as not every eCommerce business is the same, not every product is the same. Selling typical retail items — say, kitchenware, toys, etc. — may be the most common business model, but it's hardly the only one out there. Some businesses, like online craft stores, rely on selling their products in fractional quantities rather than whole units. For example, a fabric store will only rarely sell an entire bolt of cloth, instead cutting it to order for sale by the yard. Other industries often[...]

Starting a Business | 7 min read

What Is Tax Day & How Can Businesses Promote It?

Tax Day is the due date for filing federal income taxes in the United States. Since 1955, Tax Day takes place on April 15 with a couple of exceptions — if April 15 is a Friday, taxes are due the following Monday, April 18. If April 15 is on Saturday or Sunday, taxes are due the following Tuesday. The date is also different for anyone who files a US tax return but lives outside the US, receiving an automatic 2-month extension that moves their deadline to June 15. Despite these variables,[...]

eCommerce Features | 15 min read

What Is Product Information Management (PIM) for eCommerce?

Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data[...]

eCommerce Features | 8 min read

How to Set Up Product Bundles and Kits in Your 3dcart Online Store

Some products just go well together. This could be because they're used for similar purposes as part of an unofficial set, or because they complement each other in some way. Other products are intended as accessories to another item and cannot even be used alone. For some small products, like samples, it simply makes more sense to purchase them as a group. Regardless of why, some customers are going to want to purchase certain items together anyway, so why don't you make it easier (and more[...]

Holiday Shopping | 22 min read

Complete Guide to Holiday Shipping, Including Shipping Deadlines

The holiday season is the most lucrative time of the year for eCommerce, and online retailers everywhere will soon be hit with a massive influx of orders. This is a vast opportunity for any business, but it's easy to become overwhelmed if you're not prepared. Fortunately there are several measures you can take to ensure you're ready for the large number of orders you may be shipping out during the holidays.

One crucial factor to be aware of is the deadline for shipping an order for it to[...]

Shipping & Fulfillment | 4 min read

Improve eCommerce Shipping with FedEx Hold at Location

Shipping can be a stressful part of eCommerce for customers and retailers alike. Problems with delivery mean extra work for both the buyer and seller, with the online store sometimes taking the blame regardless of the source of the issue. When shipping is as smooth as possible, customers have a better experience and brands receive a benefit to their reputation.

Shipping carriers have made numerous improvements to the process, aimed at peace of mind and convenience for customers expecting an[...]

Starting a Business | 9 min read

Education and eCommerce Come Together for World Teachers' Day

Nothing opens doors like education, and none of it would be possible without the hard work and dedication of teachers all over the globe. World Teachers' Day is a special holiday to commemorate their devoted efforts to bring knowledge to students of all ages and to help them find their passions and craft their futures. At 3dcart, we're immensely thankful to the teachers in our lives who helped us discover and hone our skills, whether in marketing, writing, design, development, or any other[...]

eCommerce Features | 5 min read

Enhance Your Online Business with New Zapier Integrations

Smart business owners are always looking for advantages, and anything that saves time and effort is a big one. Tons of apps have been developed with this exact purpose in mind, bringing convenient methods of organization, management, and much more. Central to this ideal of efficiency is automation, in which software handles a task rather than a human worker.

Automation doesn't just save time, it also ensures every action is done consistently and eliminates the possibility of human error.[...]

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