Shift4Shop eCommerce Blog | eCommerce Marketing

eCommerce Marketing | 7 min read

7 Tips for Effective eCommerce Product Demo Video Scripts

Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.

eCommerce Marketing | 7 min read

How to Create Your Target Consumer Profile

Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.

In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your[...]

eCommerce Marketing | 14 min read

How to Create a Reward Points Loyalty Program for Your eCommerce Store

Every business faces a big challenge in gaining and keeping customers. Since attracting a new customer to your online store can already be difficult, you want to do everything you can to convince them to stick around. A loyalty program can be very effective for meeting this goal, because it helps your customers feel rewarded and appreciated.

In fact, loyalty programs are so popular that some customers expect them to be offered, and are likely to turn away from a business that doesn't have[...]

eCommerce Marketing | 9 min read

How to Measure Your Content Marketing ROI

With the growing complexity and competitiveness within the content marketing world, it’s becoming increasingly more difficult for brands to measure their returns.

eCommerce Marketing | 8 min read

Streamline Your Advertising with Shift4Shop's Facebook Ads Manager

Facebook has become a central part of eCommerce. Between Facebook Business Pages, public reviews and other engagements, Facebook Shops, and Facebook ads, what began as a niche social media platform has expanded to become a crucial business tool.

Businesses often view Facebook advertising as a necessity. This is true for brick-and-mortar businesses looking for local customers, but it applies even more to eCommerce businesses that are already attempting to grow through the internet. Facebook's[...]

eCommerce Marketing | 6 min read

How to Build a Local eCommerce Presence

Over the last five years, online transactions have doubled their total retail market share, growing from seven to fourteen percent according to Statista. While the pandemic has certainly accelerated the growth of the eCommerce industry, its growth prior to 2020 suggests that this has simply been a speeding up of the inevitable.

Common wisdom seems to suggest that the shift in consumer behavior towards buying products online is bad news for smaller, local retailers. Proponents of this view[...]

eCommerce Marketing | 11 min read

SMB Marketing Checklist: 10 Small Business Marketing Ideas for Success

Over 2.14 billion people will make a purchase online in 2021, according to Statista. If you're a small business owner, that statistic alone may be enough to make you want to throw money at digital marketing.

But effective digital marketing isn't just about flashy banner ads, well-produced videos, and heavily manicured product shots. Truthfully, if you want your marketing strategies to succeed, you'll need to enhance your brand's online image with a robust, multi-platform campaign that helps[...]

eCommerce Marketing | 8 min read

6 Ways You Can Use Gamification to Boost eCommerce Sales

In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.

Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.

eCommerce Marketing | 8 min read

How eCommerce Brands Can Utilize Digital Signage

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

eCommerce Marketing | 9 min read

How to Use Interactive Content to Drive eCommerce Sales

Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.

It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.

eCommerce Marketing | 17 min read

How to Personalize eCommerce Customer Support: 6 Elements to Automate

In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.

In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.

In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.

eCommerce Marketing | 13 min read

Measuring the Success of Your Promotional Campaign

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along[...]

eCommerce Marketing | 8 min read

How to Use Intent-Based Marketing to Drive Unique CX

The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.

Intent-based marketing is an excellent way to do this.

eCommerce Marketing | 7 min read

5 Ways Focusing on Brand Value Creates Revenue Growth in 2021

As a business owner, generating and growing revenue is a top priority. If your company's revenue isn't constantly climbing, trouble could be on the horizon. Like many business owners, you probably know many ways to boost retention and revenue already. If not, you're missing out on a powerful way to grow and scale your business. By making brand value a cornerstone of your marketing efforts, you'll see revenue grow consistently and effectively – even during uncertain economic times.

Even if[...]

eCommerce Marketing | 10 min read

Top Lead Generation Statistics to Inform Your Marketing Strategy

In the online age, there’s a long list of things you need to do to survive. Lead generation is one of them. Marketing, and ultimately selling, isn’t as simple as it used to be. With so many businesses online, the stakes are high when it comes to getting people to opt for you over your competitors. The hard-sell approach is outdated and lead generation has taken its place.

Because the landscape of how people buy has changed, marketing has shifted too. Successful online businesses now focus on[...]

eCommerce Marketing | 9 min read

Personalization in Social Media Marketing: 9 Tips

In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.

This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.

But it’s[...]

eCommerce Marketing | 10 min read

The 15 Best Lead Generation Tools for Your Business

Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most[...]

eCommerce Marketing | 9 min read

21 Best Free Photoshop Actions for Product Photography

Photoshop can be a great asset for any product photographer or business owner looking to improve their product images. But, without the right knowledge and skill, using Photoshop can seem overwhelming. Luckily, Photoshop actions can be downloaded and applied to product photos to instantly improve their look without much skill required.

These free Photoshop actions for product photography can be a big help for business owners who can’t afford to spend time on photo editing tasks. Whenever you[...]

eCommerce Marketing | 10 min read

How to Win-Back Inactive eCommerce Customers with SMS Remarketing

The ecommerce sector is rapidly expanding. By 2022, revenues from ecommerce will expand to $6.54 trillion, up from $3.53 trillion in 2019. However, the expansion of the online market brings its own challenges for businesses.

One such challenge is the fact that customers are offered many options for products and services. This increase in options results in higher customer churn. Companies often focus solely on attracting new customers, often at the expense of existing ones. While new[...]

eCommerce Marketing | 9 min read

How to Promote New Product Releases That Will Lead to Early Sales

New products keep your business fresh and promote engagement. They bring customers back to the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings.

This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success of new merchandise. However, it is not just your newest offerings at stake. A strong ecommerce brand relies on the proper promotion of your[...]

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