Over the past few decades, employee engagement has become a top priority for global organizations. Although "employee engagement" may appear ambiguous, it truly refers to doing things that make an employee feel happy, fulfilled, and safe at work. Employees are more likely to maximize productivity and performance if they are more engaged.
One tongue-in-cheek measure of success that Silicon Valley executives have mentioned a few times is the ability to have your company name turned into a verb. How often do we say "just Google it?"
That is how ubiquitous Google's search engine has become in our lives.
In this quid pro quo arrangement, we (Google's users) have reaped the benefits of a well-optimized search engine.