Shift4Shop eCommerce Blog | eCommerce Marketing (4)

The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.

Before I even go any further, here are some interesting statistics to consider:

• More than 50% of blog readers are online shoppers.
• 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
• 60% of[...]

Attract customers, attract customers, attract customers. That’s your main obsession, isn’t it? Of course it is – as an ecommerce owner, it’s impossible to forget that you need customers to increase your sales.

The question here is how? What’s the best strategy to sell online with an online shop? That’s precisely what we’re going to talk about in today’s post. Today we’ll share with you the two main concepts on which every sales strategy is based. And because of how well they combine and work[...]

If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.

Between 2015 and 2016, searches with Product Listing Ads (or PLAs) more than doubled. Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs 26% more effective.

As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that[...]

Google launched the latest iteration of Google Shopping a few years ago, and it’s grown exponentially since then. In fact, just between 2015 and 2016, the number of searches that triggered Shopping ads shot up by 117%. That’s why savvy ecommerce marketers (like you!) are already leveraging Google Shopping as part of their paid advertising strategy.

Shopping campaigns boast rock bottom cost-per-click (or CPC) and higher conversion rates than their AdWords text ad counterparts. But if you[...]

Google Shopping isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.

Studies have found that Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.

So how[...]

According to a Research & Markets report, vape products and e-cigarette industry will cross $43 billion with 15% of Compound Annual Growth Rate (CAGR). The rise of the vape industry is the product of adverse effects of tobacco and cigarette smoking. Every year, 7 million people face death due to tobacco and cigarette smoking, and vaping is an appropriate alternative for smokers who want to quit.

Vape products are widely accepted because of their less or no tobacco ingredients, hence a great[...]

When you’re ready to launch your first Google Shopping campaign, you’ll need 3 accounts: Google AdWords, Google Analytics, and Google Merchant Center. Here’s a quick breakdown of what each of your Google accounts is for:

• Google AdWords is where you’ll create and edit paid campaigns. That includes both traditional text-based paid search ads and Google Shopping ads.
• Google Analytics is where your performance gets measured and reported on. You may already use Google Analytics to monitor your[...]

According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough[...]

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

Running an online store can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may not be of value tomorrow. Therefore, you will need to be up-to-date with new technological innovations and trends that matter. However, with the right marketing essentials, you can positively build your ecommerce marketing strategy and enhance your[...]

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

In today’s world, eCommerce stores steal the show. In fact, they are popular by all ages, and tend to do really well even with their brick and mortar store fronts still around.

Part of the reason is because of word of mouth marketing. You see, everyone is always online and they are always sharing something. An eCommerce shop can use this existing behavior and can thus have multiple channels of promotion.

But, just because the channels are there, it doesn’t mean word of mouth will flow on its[...]

It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start focusing on the holiday season marketing strategy, as only one month is left.

Online marketing has changed drastically in the last few years. Focusing only on a single aspect of your ecommerce store isn’t going to make your store successful. You need[...]

Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.

Smart marketers will do well to keep up-to-date with all these changes in order to make the most of their Google Shopping campaigns and keep their online advertising competitive.  In this article, we’ll discuss what custom labels are, why they’re so important, and how to optimize their[...]

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who are closed to them more than your cold caller marketer.

Implementing a referral program in your ecommerce website is one of the best decisions you can do for your business. Not only can a referral program massively increase your traffic, it can also[...]

In the world of e-commerce, money is everything. But don’t make the mistake of thinking your revenue is the most important number.

Although it might be nice to see huge numbers of sales coming through, at the end of the day, it’s your overall profit margin that determines the success of your business.

Think about it like this.

• You sell pens for $10 each.
• You sell 100 pens.
• That gives you a revenue of $1000.

However, what you haven’t factored in is that it costs you $9.00 to buy the pens[...]

People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too complicated, because you don’t need to educate the customer or explain a new idea to them. All you need to do is get them hungry enough to open up their wallets.

The core points of an effective eCommerce food business marketing strategy merely involve[...]

If you want to build a successful ecommerce business, then you have to build a brand. It’s easy to start an ecommerce website, selling is another story.  There are thousands of ecommerce websites created every week, only a small percentage will reach $100,000 in revenue. So, when everyone is trying to sell, how do you make your business successful? The answer is by building a brand.

Building a brand starts before you launch your business.

Your name will be your reputation and hold all of[...]

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.

But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]

People shop on eBay because they're looking for desired items at the best possible price they can get. You know they're looking for bargains, so you can make your own listings stand out from the crowd with eBay promotions. All customers everywhere are more likely to buy when a promotion is in effect, and in fact, 75% of eBay customers are hunting for promotions specifically!

You can set up eBay promotions with the eBay Promotions Manager, which gives you several options. To get started,[...]

Website development is a tricky concept that many retailers and businessmen are still trying to figure out.

Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just a place where you find product listings and scores of catalogs. No, the platform offers customers a comprehensive shopping experience, and that includes the page design and payment options etc. as well. Building a shopping website is just the first[...]