Shift4Shop eCommerce Blog | eCommerce Marketing (3)

eCommerce Marketing | 9 min read

The Best QR Code Generators for eCommerce

Globally, there are 2.87 billion smartphone users, and the number continues to grow—  100 million of them have just started using a smartphone in the past year.

We check smartphones over 2,000 times a day. We keep them handy in all situations, which is why QR codes are rapidly becoming an essential tool in the eCommerce business.

While they've been around for decades, QR codes have gotten a new lease on life, and businesses are taking notice. 

Keep reading for a guide to using these codes[...]

eCommerce Marketing | 6 min read

Top 12 Types of Compelling Sales Promotions to Offer on Your Website

As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.

eCommerce Marketing | 7 min read

The 10 Best Free Photo Editors for eCommerce

As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.

eCommerce Marketing | 6 min read

The Small Business Guide to Preparing for Amazon Prime Day

Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.

eCommerce Marketing | 6 min read

10 Marketing Tactics to Increase Your Conversion Rate

While conversion rate is not the end-all-be-all in marketing, it is one of the most important metrics by which you can gauge the effectiveness of your site and marketing material. And, depending on what kind of conversions you are measuring, it can be directly linked to revenue.

eCommerce Marketing | 8 min read

How to Create YouTube Videos that Generate Views, Subscribers & Sales

One of the best networks for promoting your eCommerce store is YouTube. It is a video network with over 2 billion monthly active users who watch 5 billion videos per day.

90% of people discover new brands or products on YouTube and 65% of people navigate to a site after watching a related video on the network. Therefore, if you create the right content and have a marketing plan in place, you should be able to generate traffic and sales from this network.

eCommerce Marketing | 16 min read

How to Build an Ecommerce Brand with Content Marketing

The magic of buying from an ecommerce store goes beyond the fact that you can click a few buttons and get a product you like delivered to your doorstep. A buyer can purchase a product from a retailer they love, a company they feel a connection to and that represents who they are — a brand, that is.

eCommerce Marketing | 8 min read

The Best Tool Stack for Marketers in 2020

Is it time to upgrade your marketing team with technology?

Both of these things go hand in hand. When connected, they enhance productivity, performance, and ROI. Nowadays, it’s almost impossible to perform marketing tasks without any tools. 

eCommerce Marketing | 6 min read

The Benefits of Working with an E-commerce Marketing Agency

In today’s business world, marketing activities are mainly being conducted online. E-commerce marketing can be described as raising awareness and directing consumers towards a business that sells its product or service via an online website. The main point is to make it easy for potential customers to find you at any time.

eCommerce Marketing | 6 min read

6 Marketing Tips for Selling Digital Products Online

The digital products market is generating huge revenue; by the year 2022, it might cross 240 billion USD if the trajectory continues at the same pace. Digital products from music to eBooks, videos, online courses and much more, are popular because of easy distribution and access. The fact that digital products can be repeatedly sold, purchased and consumed makes them an ideal choice for many creative artists, freelancers, and educators online.

eCommerce Marketing | 8 min read

What is Customer Segmentation & How Can It Help Grow Your Business?

Customers don’t want a one-size-fits-all solution from your business, and neither should business owners. Every customer wants something different from your brand, so by understanding and categorizing those differences, you can better cater to your customers in ways that they want. 

eCommerce Marketing | 5 min read

How to Drive Traffic with Brand Recognition

How much is your brand actually worth? 

While numbers in a presentation can provide some insight, there’s so much more to building a successful (and valuable) business than profit, loss, and the bottom line. One of the most important factors to consider when determining your brand’s worth is brand recognition.

eCommerce Marketing | 11 min read

How to Monitor & Leverage User-Generated Content for eCommerce

Marketing teams are the engine that sets any business in motion. Their main mission is to create and promote a company image that ideal customers would love. Highlight product features, and you stimulate sales as a marketer.

Thanks to marketing teams, companies can build a reputable and trustworthy presence both online and offline. That being said, they are not the only ones shaping company images.

Opinions and product reviews now have the power to make or break a brand. The online medium[...]

eCommerce Marketing | 5 min read

Why Every Blog Needs a Conclusion & How to Write One Yourself

Coming up with fresh content ideas and finally putting those concepts to paper via a blog post for your brand or business is tough. But, following through with the actual publishing of your blog article is even tougher. Not only does the whole process have to start with inspiration (and a good enough reason why), but it also has to end with enough a confidence that you’ve accomplished what you set out to do with your content. The best way to establish that is by writing a great conclusion[...]

eCommerce Marketing | 5 min read

How to Build Brand Equity in Your Business

Giant logo on your shirt or bag? No problem — as long as it’s a brand you’re passionate about. When they shop, customers will typically encounter generic brands that they’re relatively with settling for and brands that they know and love. The latter are the ones they’ll go out of their way to get, the ones they’re willing to pay more for, and the ones that they’ll even freely advertise for.

eCommerce Marketing | 12 min read

The Beginner’s Guide to Remarketing

Once you’ve built your online store, you naturally start to focus on building web traffic towards it. But what happens when users within that web traffic browse your store and leave without making a purchase? Through a remarketing campaign, you can build a strategy that regains those lost leads while nurturing your existing ones through dynamic, personalized advertising. Let’s go through what you need to know to start a remarketing campaign of your own.

eCommerce Marketing | 14 min read

Getting Started with Google Shopping on Shift4Shop

If you're running your eCommerce business on Shift4Shop, you should seriously consider setting up Google Shopping.

Shopping Ads show potential customers the exact products they are searching for, which makes them very effective. The biggest advantage of Google Shopping over other advertising channels is that they take a lot less work to manage. That’s mainly thanks to Google, which automates a large part of the work involved.

So today, we'll take a look at how to set up Google Shopping on[...]

eCommerce Marketing | 6 min read

5 Tips to Increase Traffic to Your Site

Steve Balmer would have chanted “conversions, conversions, conversions” instead of his infamous “developers” chant had he been running a website and not been the CEO of Microsoft at the developer’s conference in 2006.

Why? Because it’s all about conversions in the online world.

And how does one improve their conversion rate? More traffic.

eCommerce Marketing | 7 min read

How to Increase eCommerce Conversions with Video Marketing

From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.

According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.

A new study researched by Cisco[...]

eCommerce Marketing | 9 min read

How to Use Referral Marketing to Boost Your Sales & Sharing

Referral marketing is huge. No question about it.

The trick is to turn the happiest buyers into convincing cheerleaders of your business. And if a research report by the University of Pennsylvania’s Wharton School is anything to go by, the resultant referrals are not only easier to convert, but they’ll also proceed to spend more than regular customers leads.

In the end, referred customers outshine their non-referred counterparts by 16% when it comes to the average lifetime value. Plus, the[...]

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