In the online age, there’s a long list of things you need to do to survive. Lead generation is one of them. Marketing, and ultimately selling, isn’t as simple as it used to be. With so many businesses online, the stakes are high when it comes to getting people to opt for you over your competitors. The hard-sell approach is outdated and lead generation has taken its place.

Because the landscape of how people buy has changed, marketing has shifted too. Successful online businesses now focus on[...]