---
title: Shift4Shop eCommerce Blog | Jessica Day
description: Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern business phone app and communications platform that takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns.
---
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# Jessica Day
Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern business phone app and communications platform that takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns.
Find me on:
[https://www.dialpad.com/ ](https://www.dialpad.com/)
### Recent Posts
[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read
## [Virtual Shopping: How To Sell Products Online Through VR, AR, & More](https://blog.shift4shop.com/virtual-shopping-online)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [November 02, 2022](https://blog.shift4shop.com/virtual-shopping-online) [0 Comments](https://blog.shift4shop.com/virtual-shopping-online#comments-listing)
[](https://blog.shift4shop.com/virtual-shopping-online)
[**](https://blog.shift4shop.com/virtual-shopping-online)
Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.
[Continue Reading...](https://blog.shift4shop.com/virtual-shopping-online)
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[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 8 min read
## [Customer Education: The Missing Piece to Your eCommerce Strategy](https://blog.shift4shop.com/customer-education-strategy)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [August 25, 2022](https://blog.shift4shop.com/customer-education-strategy) [0 Comments](https://blog.shift4shop.com/customer-education-strategy#comments-listing)
[](https://blog.shift4shop.com/customer-education-strategy)
[**](https://blog.shift4shop.com/customer-education-strategy)
Customer education is becoming a high priority in business technology, especially for SaaS (Software as a Service) companies. The pace of advancement in business technology is rapid. New software and hardware options are always appearing, leaving even the most tech-savvy consumers confused.
[Continue Reading...](https://blog.shift4shop.com/customer-education-strategy)
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[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 10 min read
## [A Quick and Efficient Guide To Performing a Customer Experience Analysis](https://blog.shift4shop.com/guide-customer-experience-analysis)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [June 02, 2022](https://blog.shift4shop.com/guide-customer-experience-analysis) [0 Comments](https://blog.shift4shop.com/guide-customer-experience-analysis#comments-listing)
[](https://blog.shift4shop.com/guide-customer-experience-analysis)
[**](https://blog.shift4shop.com/guide-customer-experience-analysis)
A fantastic customer experience can make or break a brand. No matter how amazing your product is or whether you’re offering lower prices than your competitors, a great customer experience often keeps customers coming back.
[Continue Reading...](https://blog.shift4shop.com/guide-customer-experience-analysis)
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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read
## [Omnichannel vs Multi-Channel Retail: Which Is Right for Your Business?](https://blog.shift4shop.com/omnichannel-vs-multi-channel-retail)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [May 26, 2022](https://blog.shift4shop.com/omnichannel-vs-multi-channel-retail) [0 Comments](https://blog.shift4shop.com/omnichannel-vs-multi-channel-retail#comments-listing)
[](https://blog.shift4shop.com/omnichannel-vs-multi-channel-retail)
[**](https://blog.shift4shop.com/omnichannel-vs-multi-channel-retail)
“Omnichannel” and “Multi-channel” retailing; if you work in marketing, you may hear these terms frequently. Without context, they seem like the same thing. But in fact, they are different from each other and are both viable approaches to sales and service.
[Continue Reading...](https://blog.shift4shop.com/omnichannel-vs-multi-channel-retail)
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[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 11 min read
## [9 Tips on How to Bring Down Shipping Costs & Increase Your Revenue](https://blog.shift4shop.com/bring-down-shipping-costs-increase-revenue)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [December 07, 2021](https://blog.shift4shop.com/bring-down-shipping-costs-increase-revenue) [0 Comments](https://blog.shift4shop.com/bring-down-shipping-costs-increase-revenue#comments-listing)
[](https://blog.shift4shop.com/bring-down-shipping-costs-increase-revenue)
[**](https://blog.shift4shop.com/bring-down-shipping-costs-increase-revenue)
Amazon’s brown cardboard boxes are regular features on our doorsteps, office reception desks, and mailboxes. From deodorants to vacuum cleaners, Amazon delivers millions of products to people around the world every day. It’s no surprise then that the company’s annual shipping costs amounted to a staggering $6.1 billion in 2020.
High shipping costs are one of the biggest obstacles to the growth of eCommerce. While industry giants like Amazon are able to bear these costs, it still cuts deep into\[...\]
[Continue Reading...](https://blog.shift4shop.com/bring-down-shipping-costs-increase-revenue)
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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 9 min read
## [How to Leverage Pre-Orders to Build Your Product Hype Effectively](https://blog.shift4shop.com/leverage-pre-orders-to-build-product-hype)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [November 05, 2021](https://blog.shift4shop.com/leverage-pre-orders-to-build-product-hype) [0 Comments](https://blog.shift4shop.com/leverage-pre-orders-to-build-product-hype#comments-listing)
[](https://blog.shift4shop.com/leverage-pre-orders-to-build-product-hype)
[**](https://blog.shift4shop.com/leverage-pre-orders-to-build-product-hype)
It’s a routine day at work in the Fall of 2019 and you’re already tired before you get to work. You show up in the morning, log on to your computer, and, on autopilot, head straight to your email inbox.
Then, as you scroll through your emails, you spot an email from Sony — and its good news. You’ve made it through the waiting list and it’s your turn to order a Playstation 5! However, you don’t have much time before you’ll miss out.
Luckily, you spotted the email when it was just a few minutes\[...\]
[Continue Reading...](https://blog.shift4shop.com/leverage-pre-orders-to-build-product-hype)
- [Tweet](https://twitter.com/share)
[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read
## [How eCommerce Brands Can Utilize Digital Signage](https://blog.shift4shop.com/digital-signage-ecommerce-brands)
By [Jessica Day](https://blog.shift4shop.com/author/jessica-day) [June 28, 2021](https://blog.shift4shop.com/digital-signage-ecommerce-brands) [1 Comment](https://blog.shift4shop.com/digital-signage-ecommerce-brands#comments-listing)
[](https://blog.shift4shop.com/digital-signage-ecommerce-brands)
[**](https://blog.shift4shop.com/digital-signage-ecommerce-brands)
Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.
Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.
[Continue Reading...](https://blog.shift4shop.com/digital-signage-ecommerce-brands)
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[B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce)
[Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization)
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[Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping)
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[Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment)
[Social Media](https://blog.3dcart.com/topic/social)
[Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business)
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