A fantastic customer experience can make or break a brand. No matter how amazing your product is or whether you’re offering lower prices than your competitors, a great customer experience often keeps customers coming back.
Customer Service | 10 min read
eCommerce Marketing | 9 min read
“Omnichannel” and “Multi-channel” retailing; if you work in marketing, you may hear these terms frequently. Without context, they seem like the same thing. But in fact, they are different from each other and are both viable approaches to sales and service.
Shipping & Fulfillment | 11 min read
Amazon’s brown cardboard boxes are regular features on our doorsteps, office reception desks, and mailboxes. From deodorants to vacuum cleaners, Amazon delivers millions of products to people around the world every day. It’s no surprise then that the company’s annual shipping costs amounted to a staggering $6.1 billion in 2020.
High shipping costs are one of the biggest obstacles to the growth of eCommerce. While industry giants like Amazon are able to bear these costs, it still cuts deep into[...]
It’s a routine day at work in the Fall of 2019 and you’re already tired before you get to work. You show up in the morning, log on to your computer, and, on autopilot, head straight to your email inbox.
Then, as you scroll through your emails, you spot an email from Sony — and its good news. You’ve made it through the waiting list and it’s your turn to order a Playstation 5! However, you don’t have much time before you’ll miss out.
Luckily, you spotted the email when it was just a few minutes[...]
Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.
Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.