Zoe Devitto

Zoe Devitto
Zoe is a content marketing strategist for SaaS brands like FollowUpBoss, Mention.com and more. Bylines: Ecwid, ProProfs, Score, etc. On the personal front, Zoe is a pho enthusiast and loves traveling around the world as a digital nomad.
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Recent Posts

Shipping & Fulfillment | 8 min read

How to Choose the Right Fulfillment Provider for Your Business

So you’ve made a smart move and decided to opt for a fulfillment provider. You’re definitely on the right track as far as business decisions go. However, the question now is, “How do I make sure I’m choosing the right fulfillment company for my business?” There are several options to choose from and, as a business owner, making the wrong choice can have serious consequences for your company.

Starting a Business | 9 min read

5 Most Popular Types of Companies to Start

Starting your own business is exciting, but it can also be a bit daunting to learn exactly where to start. Understanding the different types of businesses that you can choose from is an important first step.

Will you have a partnership, sole proprietorship, or non-profit organization? Which is best for the dreams you’re building? We’ll discuss the five most popular types of companies and how they work so that you can make an informed decision.

b2b ecommerce | 14 min read

10 Must-Have B2B Tools for Marketing

From search engine optimization (SEO), content, and social media to email, lead generation, and customer experience, a lot goes into successful B2B marketing.

Email Marketing | 9 min read

10 Best Newsletter Subject Lines for Conversions

Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.

Social Media | 9 min read

Social Media Marketing Holidays to Inspire Your Next Successful Campaign

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my[...]

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