Anand Srinivasan

Anand Srinivasan
Anand Srinivasan is the founder of Hubbion, a suite of business tools and resources. He is the author of "How We Did It - 100 Entrepreneurs Share The Story Of Their Struggles and Life Experiences"

Recent Posts

Email Marketing | 9 min read

How to Use Email Signatures in eCommerce Marketing

Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.

eCommerce Marketing | 12 min read

Content Strategy for eCommerce: The Complete Guide

As the eCommerce marketplace gets competitive, customers look for better products personalized to their needs. In this pursuit, they run a Google search, look for referrals and actively search for a solution to their problems. When you're looking to tap into this active need, your eCommerce store needs to be positioned to attract customers at all stages of the customer journey. You need a content strategy that attracts and retains customers for conversions.

Social Media | 8 min read

Instagram Marketing Mistakes to Avoid for New eCommerce Owners

Showcasing interesting eCommerce product images can give your Instagram account visibility. However, if you're new to Instagram and trying to build an eCommerce brand, there's a lot more you can do.

You can begin by avoiding the mistakes of other eCommerce stores, making it easy to skip directly to the good part of positioning your product, defining your audience, creating interesting videos and stories, and working on persuasive product-focused copy.

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