Are you a business owner that needs an easier way to procure custom branded corporate merchandise? Making orders one at a time from a third-party with little control over materials and designs may not be cutting it anymore. But, did you know that you can save time and money while creating higher-quality custom products by starting your own company merch store online?
Is your business looking to expand to global markets? Selling products online and shipping them to international customers has become commonplace today. That's especially thanks to marketplace giants like Amazon in the picture. But you don’t need to rely on marketplace selling to reach international customers. Your products can cross borders from your own online store.
Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.
Whether you play video games or you model high-fashion clothing brands, you’re an influencer if you have an audience that loves your content. Being an influencer introduces a wide variety of opportunities to make a living, from brand deals to advertising revenue. But, one of the most popular ways that influencers monetize their following is through branded merchandise.
eCommerce Features | 9 min read
Consider the following: a product on your site has become unavailable. This product may simply be out of stock, or it may never be sold again. However, that product’s page has historically brought your website valuable traffic and conversions. How can you maintain that value, even without selling that product anymore?
If you’re running a business, you’ve likely compiled a list of overall goals that mean success to you. For most businesses, one of the most prominent goals is to increase your sales. While there’s several ways to do this, one of the most surefire ways to both boost your sales and make your customers happy in the long run is by implementing CRM software. This is especially crucial if you’re running an eCommerce business, which lacks the important face-to-face interaction that brick-and-mortar[...]
At the core of every online business is its customers. Because the nature of eCommerce is entirely virtual, it’s vital that you go above and beyond to cater to every customer on as personal a basis as possible to make up for the lack of physical interaction. This is where customer relationship management comes in: by combining your customer’s behavioral data with their order history, you can put a face to every transaction and communicate to them with that advanced knowledge.
Have you ever wondered what your customers think about your business, products, or services? Gaining this valuable information isn’t as simple as asking every customer one-by-one what they thought of your business – especially if you’re running a larger eCommerce operation. Not to mention, manually collecting customer feedback can result in a plethora of unorganized text and numbers that can be impossible to sift through and gain meaningful insight from. That’s where customer feedback tools[...]
What’s one of the first things that come to mind when you think of an iconic brand, like Pepsi or T-Mobile? More than likely, your mind is immediately filled with the color blue or pink. Iconic brands have mastered the use of color in their branding down to a science for success. If you’re building an online store, then the most important application of your color palette is in your website’s design.
eCommerce Marketing | 8 min read
Customers don’t want a one-size-fits-all solution from your business, and neither should business owners. Every customer wants something different from your brand, so by understanding and categorizing those differences, you can better cater to your customers in ways that they want.
Market research is a crucial point in a business’s journey, whether you’re just starting or you’ve been open for years. Without it, you’ll be essentially going in blind in terms of marketing efforts, product development, customer service, and even business operations as a whole. But what exactly is market research, and how can you conduct your own to gain valuable data-driven insights? Let’s find out.
Most common ecommerce SEO practices typically focus on elements like meta titles, meta descriptions, etc. because they’re the tags that show up on SERPs, or search engine result pages. But there’s other tags that only appear on your website page that also play a vital role in ranking on SERPs; one such tag is the H1 tag.
Although the H1 tag isn’t visible in a search result, it helps both search engine spiders and human users to better understand the content of your web page. This helps to[...]
Once you’ve built your online store, you naturally start to focus on building web traffic towards it. But what happens when users within that web traffic browse your store and leave without making a purchase? Through a remarketing campaign, you can build a strategy that regains those lost leads while nurturing your existing ones through dynamic, personalized advertising. Let’s go through what you need to know to start a remarketing campaign of your own.
Designing your website to be fully accessible to any customer, regardless of ability, is vital for providing the best customer experience possible. Not only does your online store have to be fully ADA compliant, but your checkout process must also be optimized with accessibility in mind. Many disabled web users rely on accessibility tools, like screen readers, to more easily navigate the web. By keeping these customers in mind, you’ll stay compliant with ADA standards and include all[...]
Email optimization and marketing isn’t all about newsletters or abandoned cart campaigns – the most effective email can often be a simple order confirmation notification. If your business’s transactional emails aren’t delivering on time to everyone, you’re missing out on marketing opportunities and may end up frustrating many of your customers. That’s why you need an effective transactional email provider for your online business; without it, your customers will feel left in the dark and may[...]
Every year, the eCommerce industry sees new progress and developments that has business owners and their teams working on new strategies and adapting to the current landscape. Not only is technology advancing at a rapid pace, but customers are also evolving and changing what they want to see from businesses. To keep you up to date and ahead of the curve this year, we asked more than 20 business professionals what their 2020 eCommerce essentials are and what they predict will change in the[...]
Hacking and cyber attacks have been the bane of websites since the internet’s creation, and that still hasn’t changed. As security measures get more advanced, so do hacking strategies. Any website being hacked is a serious ordeal, but stakes are elevated in the case of eCommerce due to the sheer amount of sensitive data that can be breached and stolen from online stores.
As a merchant, you want your business to be as secure as possible and your customer’s information safe from bad actors.[...]
With every change Google makes to its browser and search engine, the purpose is to improve the browsing experience for internet users. This usually manifests in influencing sites to become more responsive, easy to use and secure. Google’s newest change fits within the realm of improving user security as the tech giant moves to more strictly enforce HTTPS connections on websites. By coming down harder on instances of HTTP content on secured HTTPS websites, Google isn’t leaving a stone[...]
When Snapchat hit the scene back in 2011, it shook the social media world by taking an entirely unique approach to social sharing. Today, Snapchat is one of the largest social media apps in the world and has influenced almost every other social media platform to adopt similar practices.
Unfortunately, many advertisers still seem to underestimate how powerful Snapchat is. Let it be known that ignoring the potential of advertising on Snapchat is a mistake – especially since the app is leading[...]
eCommerce Features | 19 min read
Whether you’re dealing with booking clients for your spa service, or you’re scheduling meetings with your employees, you’re going to need a way to set that up. Of course, you can enter everything in manually – but, that method is bound to leave you with endless mistakes that lead to lapses in productivity and loss of sales.
By utilizing a scheduling app or booking software to automate your processes and make them more convenient and accessible for both employees and clients, you’ll see a[...]