---
title: Shift4Shop eCommerce Blog | Jessica Grioua
description: Jessica Grioua is a Digital Marketing Coordinator at Shift4, the premier end-to-end payment solution for any business.
---
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# Jessica Grioua
Jessica Grioua is a Digital Marketing Coordinator at Shift4, the premier end-to-end payment solution for any business.
Find me on:
[https://www.shift4.com/ ](https://www.shift4.com/)
### Recent Posts
[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 10 min read
## [A Quick Guide to Developing an eCommerce Purchase Support Team](https://blog.shift4shop.com/ecommerce-purchase-support-team)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [July 24, 2024](https://blog.shift4shop.com/ecommerce-purchase-support-team) [0 Comments](https://blog.shift4shop.com/ecommerce-purchase-support-team#comments-listing)
[](https://blog.shift4shop.com/ecommerce-purchase-support-team)
[**](https://blog.shift4shop.com/ecommerce-purchase-support-team)
Do your customers require a bit more assistance than other online businesses? A purchase support team can significantly enhance your purchasing, order processing, and customer service systems.
Let’s explore how it works and how you can build your own eCommerce purchase support team.
[Continue Reading...](https://blog.shift4shop.com/ecommerce-purchase-support-team)
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[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 9 min read
## [How To Calculate Inventory Shrinkage and Mitigate Its Risks](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [November 08, 2023](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks) [0 Comments](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks#comments-listing)
[](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks)
[**](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks)
Inventory shrinkage is the bane of every retailer’s existence.
You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability.
[Continue Reading...](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks)
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[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 8 min read
## [The Growing Importance of eCommerce Inventory Accuracy](https://blog.shift4shop.com/ecommerce-inventory-accuracy)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [August 02, 2023](https://blog.shift4shop.com/ecommerce-inventory-accuracy) [0 Comments](https://blog.shift4shop.com/ecommerce-inventory-accuracy#comments-listing)
[](https://blog.shift4shop.com/ecommerce-inventory-accuracy)
[**](https://blog.shift4shop.com/ecommerce-inventory-accuracy)
If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible.
[Continue Reading...](https://blog.shift4shop.com/ecommerce-inventory-accuracy)
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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 10 min read
## [How to Responsibly Prepare for Inflation as a Growing eCommerce Business](https://blog.shift4shop.com/prepare-for-inflation-growing-ecommerce-business)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [April 26, 2023](https://blog.shift4shop.com/prepare-for-inflation-growing-ecommerce-business) [0 Comments](https://blog.shift4shop.com/prepare-for-inflation-growing-ecommerce-business#comments-listing)
[](https://blog.shift4shop.com/prepare-for-inflation-growing-ecommerce-business)
[**](https://blog.shift4shop.com/prepare-for-inflation-growing-ecommerce-business)
Inflation is a standard economic process. But runaway inflation leads to steep price increases for businesses and their customers.
[Continue Reading...](https://blog.shift4shop.com/prepare-for-inflation-growing-ecommerce-business)
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[Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 4 min read
## [Join Shift4Shop in Supporting St. Jude with the NEW Checkout Donation App!](https://blog.shift4shop.com/st-jude-checkout-donation-app)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [August 09, 2022](https://blog.shift4shop.com/st-jude-checkout-donation-app) [0 Comments](https://blog.shift4shop.com/st-jude-checkout-donation-app#comments-listing)
[.png?width=12&name=07.15.22%20St%20Jude%20-%20TW%20(1).png)](https://blog.shift4shop.com/st-jude-checkout-donation-app)
[**](https://blog.shift4shop.com/st-jude-checkout-donation-app)
At Shift4Shop, we're passionate about giving back. That's why we're supporting an organization that gives back every day — [St. Jude Children’s Research Hospital](https://www.stjude.org/)®. We want to help St. Jude accomplish their mission: Finding cures. Saving children.®
So, we’ve partnered with them to develop a new app that makes donating at checkout easier. Introducing: [the St. Jude Donation App](https://www.stjude.org/get-involved/other-ways/shift4shop.html).
[Continue Reading...](https://blog.shift4shop.com/st-jude-checkout-donation-app)
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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 11 min read
## [Multi-Channel Marketing: How to Build a Successful Strategy](https://blog.shift4shop.com/multi-channel-marketing-strategy)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [March 03, 2022](https://blog.shift4shop.com/multi-channel-marketing-strategy) [0 Comments](https://blog.shift4shop.com/multi-channel-marketing-strategy#comments-listing)
[](https://blog.shift4shop.com/multi-channel-marketing-strategy)
[**](https://blog.shift4shop.com/multi-channel-marketing-strategy)
Are you struggling to bring in traffic and boost conversions on your website? The issue may not be your website, and instead what you’re neglecting: other channels. Now that internet users are switching between multiple devices before converting, they’re browsing on more channels too. Managing your website alone won’t cut it anymore.
[Continue Reading...](https://blog.shift4shop.com/multi-channel-marketing-strategy)
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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 11 min read
## [What is Cause Marketing & How Can It Benefit Your Business?](https://blog.shift4shop.com/what-is-cause-marketing)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [December 28, 2021](https://blog.shift4shop.com/what-is-cause-marketing) [0 Comments](https://blog.shift4shop.com/what-is-cause-marketing#comments-listing)
[](https://blog.shift4shop.com/what-is-cause-marketing)
[**](https://blog.shift4shop.com/what-is-cause-marketing)
When customers choose a business to shop with, they don’t just compare prices or browse product selections. They also want to see responsible social practices.
[Continue Reading...](https://blog.shift4shop.com/what-is-cause-marketing)
- [Tweet](https://twitter.com/share)
[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 10 min read
## [What is Private Label & What Are the Top Private Label Products?](https://blog.shift4shop.com/what-is-private-label-and-top-private-label-products)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [October 15, 2021](https://blog.shift4shop.com/what-is-private-label-and-top-private-label-products) [0 Comments](https://blog.shift4shop.com/what-is-private-label-and-top-private-label-products#comments-listing)
[](https://blog.shift4shop.com/what-is-private-label-and-top-private-label-products)
[**](https://blog.shift4shop.com/what-is-private-label-and-top-private-label-products)
Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.
Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all\[...\]
[Continue Reading...](https://blog.shift4shop.com/what-is-private-label-and-top-private-label-products)
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[Success Stories](https://blog.shift4shop.com/topic/success-stories) | 8 min read
## [Meet Dr. Sian Proctor: Inspiration4 Crew Member & Shift4Shop Contest Winner](https://blog.shift4shop.com/dr-sian-proctor-inspiration4-interview)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [September 08, 2021](https://blog.shift4shop.com/dr-sian-proctor-inspiration4-interview) [0 Comments](https://blog.shift4shop.com/dr-sian-proctor-inspiration4-interview#comments-listing)
[](https://blog.shift4shop.com/dr-sian-proctor-inspiration4-interview)
[**](https://blog.shift4shop.com/dr-sian-proctor-inspiration4-interview)
As a crew member on the Inspiration4 mission to space, Dr. Sian “Leo” Proctor has an impressive resume. Not only is she slated to become an astronaut on the first all-civilian mission to orbit, but she’s also an accomplished geoscientist, artist, and entrepreneur.
[Continue Reading...](https://blog.shift4shop.com/dr-sian-proctor-inspiration4-interview)
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[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 11 min read
## [How to Calculate Dimensional Weight for eCommerce Shipping](https://blog.shift4shop.com/how-to-calculate-dimensional-weight)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [June 21, 2021](https://blog.shift4shop.com/how-to-calculate-dimensional-weight) [0 Comments](https://blog.shift4shop.com/how-to-calculate-dimensional-weight#comments-listing)
[](https://blog.shift4shop.com/how-to-calculate-dimensional-weight)
[**](https://blog.shift4shop.com/how-to-calculate-dimensional-weight)
Shipping costs are consistently the leading cause of shopping cart abandonment. Customers add products to their cart and get through checkout, only to see shipping costs that they didn’t expect to pay. For many customers, this is enough to put them off of going through with the purchase entirely.
In order to be upfront with customers about their expected shipping costs, you also need to understand how their costs will be calculated as a business owner. One of the most common ways that shipping\[...\]
[Continue Reading...](https://blog.shift4shop.com/how-to-calculate-dimensional-weight)
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[Online Tools](https://blog.shift4shop.com/topic/online-tools) | 7 min read
## [What is Website Cache & How Do You Clear Your Browser’s Cache?](https://blog.shift4shop.com/what-is-website-cache)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [June 14, 2021](https://blog.shift4shop.com/what-is-website-cache) [0 Comments](https://blog.shift4shop.com/what-is-website-cache#comments-listing)
[](https://blog.shift4shop.com/what-is-website-cache)
[**](https://blog.shift4shop.com/what-is-website-cache)
Have you ever been told to “clear your cache,” only to have no idea what that means? Whether you’re a website owner or someone who simply browses the Internet, you should be familiar with cache and how it works.
Cache helps website pages to run quickly and smoothly, but it can incidentally cause issues when things don’t load correctly. It can also get in the way of on-the-fly website editing. Whatever the situation may be, you most likely will need to know what cache is at some point – and how\[...\]
[Continue Reading...](https://blog.shift4shop.com/what-is-website-cache)
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[SEO](https://blog.shift4shop.com/topic/seo) | 11 min read
## [How to Write Blog Articles for SEO](https://blog.shift4shop.com/how-to-write-blog-articles-for-seo)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [May 24, 2021](https://blog.shift4shop.com/how-to-write-blog-articles-for-seo) [0 Comments](https://blog.shift4shop.com/how-to-write-blog-articles-for-seo#comments-listing)
[](https://blog.shift4shop.com/how-to-write-blog-articles-for-seo)
[**](https://blog.shift4shop.com/how-to-write-blog-articles-for-seo)
Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.
Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.
In this article, we’ll be showing you how to write\[...\]
[Continue Reading...](https://blog.shift4shop.com/how-to-write-blog-articles-for-seo)
- [Tweet](https://twitter.com/share)
[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 13 min read
## [Top Tested Tips to Improve eCommerce Conversion Rates with Examples](https://blog.shift4shop.com/improve-ecommerce-conversion-rates)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [May 21, 2021](https://blog.shift4shop.com/improve-ecommerce-conversion-rates) [0 Comments](https://blog.shift4shop.com/improve-ecommerce-conversion-rates#comments-listing)
[](https://blog.shift4shop.com/improve-ecommerce-conversion-rates)
[**](https://blog.shift4shop.com/improve-ecommerce-conversion-rates)
Is your online store getting loads of traffic, but that traffic isn’t translating to paying customers? Your store may be suffering from a low conversion rate. This can feel disappointing to any online business owner, and for good reason. After all that work bringing traffic to your store, you now have nothing to show for it.
But don’t worry – there is a solution. In fact, there’s a multitude of solutions that may help your business.
Over the years, business owners and marketers have been\[...\]
[Continue Reading...](https://blog.shift4shop.com/improve-ecommerce-conversion-rates)
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[Social Media](https://blog.shift4shop.com/topic/social) | 9 min read
## [10 Best Facebook Marketing Tools for Optimizing Campaigns](https://blog.shift4shop.com/facebook-marketing-tools)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [May 07, 2021](https://blog.shift4shop.com/facebook-marketing-tools) [0 Comments](https://blog.shift4shop.com/facebook-marketing-tools#comments-listing)
[](https://blog.shift4shop.com/facebook-marketing-tools)
[**](https://blog.shift4shop.com/facebook-marketing-tools)
While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.
[Continue Reading...](https://blog.shift4shop.com/facebook-marketing-tools)
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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 11 min read
## [How to Sell Branded Company Merchandise Online](https://blog.shift4shop.com/sell-branded-corporate-merchandise)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [December 23, 2020](https://blog.shift4shop.com/sell-branded-corporate-merchandise) [0 Comments](https://blog.shift4shop.com/sell-branded-corporate-merchandise#comments-listing)
[](https://blog.shift4shop.com/sell-branded-corporate-merchandise)
[**](https://blog.shift4shop.com/sell-branded-corporate-merchandise)
Are you a business owner that needs an easier way to procure custom branded corporate merchandise? Making orders one at a time from a third-party with little control over materials and designs may not be cutting it anymore. But, did you know that you can save time and money while creating higher-quality custom products by starting your own company merch store online?
[Continue Reading...](https://blog.shift4shop.com/sell-branded-corporate-merchandise)
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[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 9 min read
## [The Complete Guide to Cross-Border eCommerce](https://blog.shift4shop.com/cross-border-ecommerce-guide)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [December 18, 2020](https://blog.shift4shop.com/cross-border-ecommerce-guide) [1 Comment](https://blog.shift4shop.com/cross-border-ecommerce-guide#comments-listing)
[](https://blog.shift4shop.com/cross-border-ecommerce-guide)
[**](https://blog.shift4shop.com/cross-border-ecommerce-guide)
Is your business looking to expand to global markets? Selling products online and shipping them to international customers has become commonplace today. That's especially thanks to marketplace giants like Amazon in the picture. But you don’t need to rely on marketplace selling to reach international customers. Your products can cross borders from your own online store.
[Continue Reading...](https://blog.shift4shop.com/cross-border-ecommerce-guide)
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[Social Media](https://blog.shift4shop.com/topic/social) | 11 min read
## [The Complete Guide to Instagram Shops & Checkout](https://blog.shift4shop.com/instagram-shops-checkout-guide)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [December 09, 2020](https://blog.shift4shop.com/instagram-shops-checkout-guide) [0 Comments](https://blog.shift4shop.com/instagram-shops-checkout-guide#comments-listing)
[](https://blog.shift4shop.com/instagram-shops-checkout-guide)
[**](https://blog.shift4shop.com/instagram-shops-checkout-guide)
Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.
[Continue Reading...](https://blog.shift4shop.com/instagram-shops-checkout-guide)
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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 11 min read
## [How to Sell Branded Influencer Merchandise Online](https://blog.shift4shop.com/sell-branded-influencer-merchandise-online)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [November 27, 2020](https://blog.shift4shop.com/sell-branded-influencer-merchandise-online) [0 Comments](https://blog.shift4shop.com/sell-branded-influencer-merchandise-online#comments-listing)
[](https://blog.shift4shop.com/sell-branded-influencer-merchandise-online)
[**](https://blog.shift4shop.com/sell-branded-influencer-merchandise-online)
Whether you play video games or you model high-fashion clothing brands, you’re an influencer if you have an audience that loves your content. Being an influencer introduces a wide variety of opportunities to make a living, from brand deals to advertising revenue. But, one of the most popular ways that influencers monetize their following is through branded merchandise.
[Continue Reading...](https://blog.shift4shop.com/sell-branded-influencer-merchandise-online)
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[eCommerce Features](https://blog.shift4shop.com/topic/ecommerce-features) | 10 min read
## [Best Practices for Handling Discontinued Products Without Hurting SEO](https://blog.shift4shop.com/discontinued-products)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [August 03, 2020](https://blog.shift4shop.com/discontinued-products) [0 Comments](https://blog.shift4shop.com/discontinued-products#comments-listing)
[](https://blog.shift4shop.com/discontinued-products)
[**](https://blog.shift4shop.com/discontinued-products)
Consider the following: a product on your site has become unavailable. This product may simply be out of stock, or it may never be sold again. However, that product’s page has historically brought your website valuable traffic and conversions. How can you maintain that value, even without selling that product anymore?
[Continue Reading...](https://blog.shift4shop.com/discontinued-products)
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[Customer Service](https://blog.shift4shop.com/topic/customer-service) | 7 min read
## [How to Increase Sales by 30% With CRM Software](https://blog.shift4shop.com/increase-sales-crm-software)
By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [June 12, 2020](https://blog.shift4shop.com/increase-sales-crm-software) [0 Comments](https://blog.shift4shop.com/increase-sales-crm-software#comments-listing)
[](https://blog.shift4shop.com/increase-sales-crm-software)
[**](https://blog.shift4shop.com/increase-sales-crm-software)
If you’re running a business, you’ve likely compiled a list of overall goals that mean success to you. For most businesses, one of the most prominent goals is to increase your sales. While there’s several ways to do this, one of the most surefire ways to both boost your sales and make your customers happy in the long run is by implementing CRM software. This is especially crucial if you’re running an eCommerce business, which lacks the important face-to-face interaction that brick-and-mortar\[...\]
[Continue Reading...](https://blog.shift4shop.com/increase-sales-crm-software)
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```json
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"address" : {
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"addressCountry" : "United States",
"addressLocality" : "Center Valley",
"addressRegion" : "PA",
"postalCode" : "18034",
"streetAddress" : "3501 Corporate Pkwy "
},
"alternateName" : "3dcart Shopping Cart Software",
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},
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"telephone" : "8882762108",
"url" : "https://www.shift4shop.com"
}
```
```json
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