--- title: Shift4Shop eCommerce Blog | Ahmad Benny description: Ahmad Benny is a London-born lover of technology, e-commerce, and digital marketing in general. He loves learning, researching, and curating value nuggets to save you time, money and help achieve your goals. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/ahmad-benny#subscribeBlock) # Ahmad Benny ![Ahmad Benny](https://blog.shift4shop.com/hubfs/Ahmad%20Benny.png) Ahmad Benny is a London-born lover of technology, e-commerce, and digital marketing in general. He loves learning, researching, and curating value nuggets to save you time, money and help achieve your goals. ### Recent Posts [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read ## [7 eCommerce Marketing Automation Mistakes You Need to Stop Doing](https://blog.shift4shop.com/ecommerce-marketing-automation-mistakes) By [Ahmad Benny](https://blog.shift4shop.com/author/ahmad-benny) [November 03, 2021](https://blog.shift4shop.com/ecommerce-marketing-automation-mistakes) [1 Comment](https://blog.shift4shop.com/ecommerce-marketing-automation-mistakes#comments-listing) [![Marketing automation mistakes](https://blog.shift4shop.com/hs-fs/hubfs/iStock-936117884.jpg?width=12&name=iStock-936117884.jpg)](https://blog.shift4shop.com/ecommerce-marketing-automation-mistakes) [**](https://blog.shift4shop.com/ecommerce-marketing-automation-mistakes) Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams. 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