Shift4Shop eCommerce Blog | SEO (3)

Are you an eCommerce site owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm.

The mistake that many site owners make is that they treat SEO like a static tactic. They take the one and done approach to SEO.

The truth is that organic search is a constantly moving target. In 2018, Google made more than 3,200 changes to its algorithm. Some changes barely make a dent.

Then, there are changes Google will announce and[...]

Google has come a long way since its inception, transforming near-daily to provide a better experience to its users. As the Internet keeps moving towards mobile, search engines like Google are working overtime to ensure that the results users get are exactly what they need. This means the introduction of new features on their search engine result pages, which introduces a problem for SEO professionals: how do we take advantage of those features to keep ranks high and boost traffic?

Today, we’re[...]

Digital marketing is driven by Search Engine Optimization (SEO), which is a strategy employed to improve a website’s ranking in online search results. Ecommerce SEO is also one of the fastest-changing aspects of online marketing due to constant updates in algorithms that affect everyone. 

In this upcoming year, you need to be prepared for more changes that will take place so that you can capitalize on your online presence. Developing a strategy for improving the SEO of your website will[...]

Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product feed[...]

E-commerce has completely changed the way the market used to work and has jumped in quickly upon the screens of customers. Going a step further and making our lives even simpler, voice-controlled search is coming up as the next big thing in our modern-day world.

Devices and software like Alexa, Google Assistant, Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana are just a few examples of some wonderful platforms that are highly capable of handling tasks effectively. With just your voice[...]

Is your online store not as visible as you’d like? It could be that you haven’t optimized your on-page SEO properly just yet. But, don't worry; this is where an audit can help you out.

Ecommerce SEO can be pretty demanding and time-consuming. It can also be really complex, and working on it takes time away from managing your store and making sales. But, SEO is important and a lot harder when you don’t perform a regular audit.

An SEO audit ensures you stay on top of things. It gives you[...]

Links have become more and more important in search rankings today.

The latest survey by Sparktoro among 1,584 professionals in the field of eCommerce Search Engine Optimization reveals that the top two out of 26 Google ranking factors ranked are relevance of overall page content and quality of linking sites and pages.

That's pretty true for all types of websites, including eCommerce sites.

It isn't just how many pages from other websites are linking to online stores, but how many of them are[...]

With the advent of Google, SEO practices are evolving at a much faster pace than ever. However, the flux of a standard optimizations no longer caters to modern internet users. In fact, it makes perfect sense to adapt to new changes that were inconceivable yesterday.

Over the years, XML sitemaps have become important for building a long-term foundation on every website. Your quest to thrive in the realm of web inherently depends on flawless XML sitemaps. It’s no wonder that the recent popularity[...]

Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ and[...]

Is it necessary for a traditional brick-and-mortar auto parts seller to build an online presence? This question runs on the minds of all automotive parts retailers and wholesalers. Well, the winds of change are here: Auto Parts selling has now gone online.

For years, aftermarket automotive spare part sales for cars and bikes were considered a regular brick-and-mortar style of business. If a customer required a replacement accessory or engine part, he/she visited the nearest auto parts seller[...]

15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]

The marketing method you choose can easily make or break your eCommerce business.It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.

In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?

Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”

Is there really a[...]

Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions of[...]

Authority content might be time-consuming to create, but it can explode your eCommerce site’s SEO traffic. How do you go about making this happen? In short, find a good keyword opportunity, create long-form content, and then build quality links to it — all of which are explained in detail below.

Some might think that long-form content is not the best way to provide information to your audience due to the short attention span of people nowadays. This simply isn’t true, as there are a lot of[...]

No one can deny that the Internet has conquered our lives. Most people have favorite websites, blogs and pages, but lack understanding any that the popularity of any resource requires careful work. SEO is a highly effective approach to make your website more popular, so the Plerdy team has collected 30 tips that you can use for SEO promotion.

SEO brings more traffic to websites and makes them more noticeable among other resources. Search optimization has the following primary goals:

• [...]

How much of your traffic comes from search engines?

If your online store is anything like the overwhelming majority of others on the web, organic search accounts for over 40% of your visitors. That’s a big number. Search engines are without a doubt the most significant source of traffic for ecommerce sites.

Despite this, however, most online retailers have a poor understanding of ecommerce SEO. With a few simple changes, they could optimize their sites and generate substantially more[...]

SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.

But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]

When you consider which method of bringing people to your eCommerce business can net you the greatest ROI, which sounds like the most likely champion? Conducting a digital marketing campaign may seem like the obvious answer. After all, the whole purpose is to get your business’s name out there and hammer random users with the benefits.

However, there is another method that requires even less investment and can bring even greater returns: ecommerce search engine optimization, or SEO for ecommerce

Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]

There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.

When implementing SEO on your ecommerce website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.

In today’s post, we’re going to discuss how you can improve SEO for[...]