What if there was something you could do that would significantly increase your blog traffic? Something straightforward and repeatable that you could do for all the articles you post. You’d do it, right? Well, there are some simple tactics that accomplish this that most blogs ignore.
SEO | 7 min read
A penalty always signifies that something has been done incorrectly. Consider sports; when a player gets a penalty, they are often punished in some way, which affects their whole team and in most cases, the outcome of the game. The same is true for Google penalties. Google punishes your website if your strategies and tactics go against their goal of delivering relevant content to users who search for it.
Links from leading professional websites act as a sign of support to Google. The more people that show support for your site, the more authentic and honest you become. One of the essential strategies which all SEO professionals provide you are building links and removing any existing link building errors.
If you've spent any time running a website, you're aware that search engine optimization (SEO) is a complicated process. It takes a lot of work and research to stay ahead and earn a high rank in results.
Keyword research and content writing are crucial, and you also can't afford to overlook the more technical aspects, like meta tags, URL optimizations, your XML sitemap, and more. Of course, the technical parts of SEO can be either helped or hindered by your eCommerce platform.
Most common ecommerce SEO practices typically focus on elements like meta titles, meta descriptions, etc. because they’re the tags that show up on SERPs, or search engine result pages. But there’s other tags that only appear on your website page that also play a vital role in ranking on SERPs; one such tag is the H1 tag.
Although the H1 tag isn’t visible in a search result, it helps both search engine spiders and human users to better understand the content of your web page. This helps to[...]
In the 21st century, many companies are expanding their services to include foreign markets. The benefits of such expansion include access to larger target audiences, competitive advantages, foreign investment opportunities, improved profit margins, diversification, and much more.
AdSense has become one of the most popular ways to monetize websites online. Not only is it relatively easy to set up, but it also has the potential to be relatively lucrative thanks to Google’s intelligent algorithms. Right now, more than two million people are using AdSense to make more money online according to Google. And, while that’s still a relatively low number considering how many websites there are in existence around the world, the point is that if you’re not one of those two[...]
Are you an eCommerce site owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm.
The mistake that many site owners make is that they treat SEO like a static tactic. They take the one and done approach to SEO.
The truth is that organic search is a constantly moving target. In 2018, Google made more than 3,200 changes to its algorithm. Some changes barely make a dent.
Then, there are changes Google will announce and[...]
Google has come a long way since its inception, transforming near-daily to provide a better experience to its users. As the Internet keeps moving towards mobile, search engines like Google are working overtime to ensure that the results users get are exactly what they need. This means the introduction of new features on their search engine result pages, which introduces a problem for SEO professionals: how do we take advantage of those features to keep ranks high and boost traffic?
Digital marketing is driven by Search Engine Optimization (SEO), which is a strategy employed to improve a website’s ranking in online search results. Ecommerce SEO is also one of the fastest-changing aspects of online marketing due to constant updates in algorithms that affect everyone.
In this upcoming year, you need to be prepared for more changes that will take place so that you can capitalize on your online presence. Developing a strategy for improving the SEO of your website will[...]
Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product[...]
SEO | 6 min read
E-commerce has completely changed the way the market used to work and has jumped in quickly upon the screens of customers. Going a step further and making our lives even simpler, voice-controlled search is coming up as the next big thing in our modern-day world.
Devices and software like Alexa, Google Assistant, Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana are just a few examples of some wonderful platforms that are highly capable of handling tasks effectively. With just your voice[...]
Is your online store not as visible as you’d like? It could be that you haven’t optimized your on-page SEO properly just yet. But, don't worry; this is where an audit can help you out.
Ecommerce SEO can be pretty demanding and time-consuming. It can also be really complex, and working on it takes time away from managing your store and making sales. But, SEO is important and a lot harder when you don’t perform a regular audit.
An SEO audit ensures you stay on top of things. It gives you[...]
Links have become more and more important in search rankings today.
The latest survey by Sparktoro among 1,584 professionals in the field of eCommerce Search Engine Optimization reveals that the top two out of 26 Google ranking factors ranked are relevance of overall page content and quality of linking sites and pages.
That's pretty true for all types of websites, including eCommerce sites.
It isn't just how many pages from other websites are linking to online stores, but how many of them[...]
With the advent of Google, SEO practices are evolving at a much faster pace than ever. However, the flux of a standard optimizations no longer caters to modern internet users. In fact, it makes perfect sense to adapt to new changes that were inconceivable yesterday.
Over the years, XML sitemaps have become important for building a long-term foundation on every website. Your quest to thrive in the realm of web inherently depends on flawless XML sitemaps. It’s no wonder that the recent[...]
Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ[...]
Is it necessary for a traditional brick-and-mortar auto parts seller to build an online presence? This question runs on the minds of all automotive parts retailers and wholesalers. Well, the winds of change are here: Auto Parts selling has now gone online.
For years, aftermarket automotive spare part sales for cars and bikes were considered a regular brick-and-mortar style of business. If a customer required a replacement accessory or engine part, he/she visited the nearest auto parts seller[...]
15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]
SEO | 8 min read
The marketing method you choose can easily make or break your eCommerce business.It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.
In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?
Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”
Is there really a[...]
Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions[...]