By now you’ve probably already heard about the CCPA, California’s upcoming privacy law which is being compared to the likes of the GDPR. Data law in general can be complex and bogged down in legal jargon, making it difficult to get an actual idea of the requirements and what’s practically required. In this post, we’ll dissect the main requirements and outline how you can meet them in a straightforward and actionable way.
Do you know what Rolex and Starbucks have in common? Or Mercedes Benz and Apple?
Ingenious products aside, these are some of the most renowned and globally recognized brands in the world that most people want to engage with.
Not businesses, but brands.
These brands invoke a sense of strong emotion and passion in their engagements and interactions that drives people to want to be associated with them.
This is branding – a strong intangible force that moves people. Being a brand is what has[...]
The COVID-19 pandemic has turned our predictable normalcy upside down. The new normal has been a whirlwind of permanent changes that are happening very fast. One of the most significant changes has been the rapid digitization of businesses.
If you want to remain in business, you will need to digitize your offerings as fast and quickly as possible to stay ahead of your competition. The marketplace of firms offering services and products has drastically changed over the last six months.
Conversion Optimization | 7 min read
Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.
The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?
The higher the abandonment rate, the lower your revenue. It’s as obvious as it can[...]
You probably don’t need us to tell you that the future of B2B is in eCommerce.
For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.
But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”
The truth is, the B2B companies that take full advantage of everything the world of[...]
SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.
But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]
Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]
eCommerce Marketing | 10 min read
For any business to grow, the most crucial part is to know the highest demanded item and product in the market. On Amazon, sellers often get stuck with this question. Well, here is the answer to what you’ve been looking for – a list of the top selling product categories on Amazon in 2019 and some best practices to reach this goal.
SEO | 7 min read
There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.
When implementing SEO on your ecommerce website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.
In today’s post, we’re going to discuss how you can improve SEO[...]
More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.
ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.
Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]
In today’s low-trust world, social proof matters.
Millennials currently tout the greatest buying power among generations, but they don’t trust traditional advertising. So, if conventional adverts are an ineffective strategy for capturing consumer dollars, how can eCommerce brands reach target audiences to increase sales?
Influencer marketing is a strategy that has become revered for its effectiveness in increasing brand awareness, boosting engagement, and driving sales. A Twitter-sponsored[...]
Starting a Business | 8 min read
So you’re thinking about starting your own business. Maybe you know exactly what it is you want to do, maybe you’re still toying with a few ideas.
Either way, we’ve put together a checklist to help you get things down on paper and work out what needs doing. From deciding your idea to working out the legal requirements, this article will give you the perfect grounding to go out and make things happen.
We know that multichannel shopping is the new norm. In fact, almost 75% of today’s consumers are multichannel buyers, and people who shop on more than one channel spend an average of 4% on in-store transactions and 10% more on online transactions than single-channel shoppers.
What’s more, customer retention rates sit at 89% for multichannel businesses compared to just 33% for single-channel businesses.
In other words, choosing a multichannel sales strategy is beneficial both in terms of[...]
Selling on Amazon means competing with over 2 million sellers pushing over $135 billion in goods each year. Whether you’re already established on the site or relatively new, increasing sales means using a combination of tactics to drive conversion, increase visibility, and to rise above competitors.
Chad Rubin, CEO of Think Crucial, is an Amazon top 250 seller with a decade of experience on the platform. His Amazon adventure began after college and Wall Street, when he began selling parts[...]
Ecommerce Automation - it’s a phrase that is generally brought up in online market discussions, and is a critical component to a company’s success. However, do you know what this term means, and more importantly, what it means for your business? People love the term ‘automated,’ because it means that something is going to happen automatically without some sort of manual work being done. It is supposed to save time, and ultimately, money.
Let’s take for example a young aspiring entrepreneur,[...]
Email Marketing | 6 min read
The consumers today are not only well informed, but also have a smart buying approach. Instead of putting their trust solely on brands, they actively research and make their buying decisions through extensive feedback, reviews and user-generated content. According to a study done by Google, in the past 2 years there has been an 80% increase in the ‘best’ search phrases on mobile devices. Hence, it becomes imperative for e-commerce businesses to understand the consumer behavior. So how do you[...]
The design and functionality of your ecommerce website have a major impact on your online sales. If customers cannot easily find the products they’re searching for, there are a plethora of other online stores that they can opt for. Plus, once consumers have decided that they must fulfill a need, patience for a poorly designed ecommerce website will be nonexistent.
If you have a great ecommerce website design, shoppers might not even notice; however, this is actually a good thing. A[...]
If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or services, then you need to find tools that can convert them into customers.
Turning visitors into short-term or long-term buyers requires both strategy and extensive testing.
Borrowing a leaf from others who succeeded at this is recommended. However,[...]
eCommerce Marketing | 9 min read
Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who are closed to them more than your cold caller marketer.
Implementing a referral program in your ecommerce website is one of the best decisions you can do for your business. Not only can a referral program massively increase your traffic, it can also[...]