---
title: Shift4Shop eCommerce Blog | Mehdi Hussen
description: Mehdi Hussen is the digital marketing manager at SalesHandy, a cold email outreach tool. He is passionate about helping B2B companies achieve organic growth and acquire new customers through data-driven content marketing. Mehdi writes about startup growth, digital marketing strategies, sales email productivity, and remote work.
---

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# Mehdi Hussen

![Mehdi Hussen](https://blog.shift4shop.com/hubfs/Mehdi%20Hussen.jpg)

Mehdi Hussen is the digital marketing manager at SalesHandy, a cold email outreach tool. He is passionate about helping B2B companies achieve organic growth and acquire new customers through data-driven content marketing. Mehdi writes about startup growth, digital marketing strategies, sales email productivity, and remote work.

Find me on:

[https://www.saleshandy.com/  ](https://www.saleshandy.com/) <https://www.linkedin.com/in/mehdihussen/> <https://twitter.com/mehdihussen>

### Recent Posts

[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 10 min read

## [Why Micro-Moments Matter in eCommerce and How To Capture Them](https://blog.shift4shop.com/micro-moments-ecommerce)

 By [Mehdi Hussen](https://blog.shift4shop.com/author/mehdi-hussen) [December 06, 2023](https://blog.shift4shop.com/micro-moments-ecommerce) [0 Comments](https://blog.shift4shop.com/micro-moments-ecommerce#comments-listing)

[![Woman shopping online on her smartphone representing a micro-moment in eCommerce - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1399726824.jpg?width=12&name=iStock-1399726824.jpg)](https://blog.shift4shop.com/micro-moments-ecommerce)

[**](https://blog.shift4shop.com/micro-moments-ecommerce)

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “*best running shoes for beginners*” or “*oil-free moisturizer.*” At that moment, their intent is clear — to purchase a product. 

[Continue Reading...](https://blog.shift4shop.com/micro-moments-ecommerce)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 10 min read

## [How to Build a Strong Cash Flow Strategy for Your eCommerce Business](https://blog.shift4shop.com/cash-flow-strategy-ecommerce-business)

 By [Mehdi Hussen](https://blog.shift4shop.com/author/mehdi-hussen) [June 14, 2023](https://blog.shift4shop.com/cash-flow-strategy-ecommerce-business) [0 Comments](https://blog.shift4shop.com/cash-flow-strategy-ecommerce-business#comments-listing)

[![Man on laptop building a strong cash flow strategy for his eCommerce business](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1346332916.jpg?width=12&name=iStock-1346332916.jpg)](https://blog.shift4shop.com/cash-flow-strategy-ecommerce-business)

[**](https://blog.shift4shop.com/cash-flow-strategy-ecommerce-business)

Running an online business has its challenges, and sustaining cash flow is vital. 

In simple terms, cash flow is the net amount of cash and equivalents transferred in and out of a company. How well you track and maintain it can make or break your business’s growth. 

[Continue Reading...](https://blog.shift4shop.com/cash-flow-strategy-ecommerce-business)

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[Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 10 min read

## [The Anatomy of an eCommerce Buyer's Journey](https://blog.shift4shop.com/ecommerce-buyers-journey)

 By [Mehdi Hussen](https://blog.shift4shop.com/author/mehdi-hussen) [October 21, 2020](https://blog.shift4shop.com/ecommerce-buyers-journey) [0 Comments](https://blog.shift4shop.com/ecommerce-buyers-journey#comments-listing)

[![Buyer's Journey](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1168484571.jpg?width=12&name=iStock-1168484571.jpg)](https://blog.shift4shop.com/ecommerce-buyers-journey)

[**](https://blog.shift4shop.com/ecommerce-buyers-journey)

In 2019, global eCommerce sales passed $3.53 Trillion. By 2022, this number is expected to double. Pandemic or no pandemic, eCommerce is on a roll. It has become a necessity for our generation — almost like electricity. The comfort of having anything and everything from safety pins to airplanes (yes, you can!) bought from the comfort your home or anywhere you are is akin to an old sci-fi tale coming true.

[Continue Reading...](https://blog.shift4shop.com/ecommerce-buyers-journey)

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