eCommerce Blog

SEO | 15 min read

10 Predictions for The Future of Google and eCommerce in 2022

One tongue-in-cheek measure of success that Silicon Valley executives have mentioned a few times is the ability to have your company name turned into a verb. How often do we say "just Google it?"

That is how ubiquitous Google's search engine has become in our lives.

In this quid pro quo arrangement, we (Google's users) have reaped the benefits of a well-optimized search engine.

Conversion Optimization | 11 min read

9 Checkout Design Mistakes That Send eCommerce Customers Running

Checkout pages are often seen as an afterthought, since most of the purchase decisions have already been made prior to reaching this step. But it’s here that the customer actually commits to the purchase, and will either follow through – or head for the door.

Shipping & Fulfillment | 9 min read

7 Solid Tactics to Enhance Your eCommerce Order Fulfillment Process

In the world of eCommerce, there are several popular models for the order fulfillment process. These include merchant fulfillment, third-party fulfillment, and dropshipping. Many eCommerce retailers employ more than one model of order fulfillment in order to optimize the process for different products and customers.

eCommerce Marketing | 11 min read

Multi-Channel Marketing: How to Build a Successful Strategy

Are you struggling to bring in traffic and boost conversions on your website? The issue may not be your website, and instead what you’re neglecting: other channels. Now that internet users are switching between multiple devices before converting, they’re browsing on more channels too. Managing your website alone won’t cut it anymore.

Online Tools | 10 min read

Is Online Live Selling Really the Future of eCommerce?

eCommerce has been at the forefront of shopping trends in recent years, transforming how people approach purchases and shaping their experience of businesses and brands.

Social Media | 8 min read

How to Use Twitter to Drive Traffic to Your eCommerce Website

To anyone watching the numbers, it’s apparent that Twitter is overtaking Facebook as the preferred social media platform of millennials (born between 1986-1996) and Generation Z (1997-2012). If your business relies on this demographic, then you may want to start taking advantage of this short-form social media platform to drive traffic to your website. 

Online Tools | 11 min read

8 eCommerce Dashboard Examples to Start Tracking Data With Today

If you’re a business owner, you have a lot to juggle. There's content to create, marketing to organize, teams to manage — it's a long to-do list. The last thing you have time for is sifting through pages of eCommerce metrics. However, eCommerce metrics are vital if you want to grow your business. They show where you are in terms of customers and revenue, they show where you can make improvements, and they help you provide the personalized experiences customers expect.

Web Design | 8 min read

14 Best Practices for Improving UX in eCommerce

The eCommerce industry is one of the fastest-growing industries these days. It is quickly becoming our way of doing business. Every stakeholder of this industry has an exclusive scope from it. As a result, they have a large base of clients who expect a well-developed user experience.

No matter how unique the products you offer on your online store are, your eCommerce store should follow the top industry practices. Otherwise, all your efforts could be in vain. For many online stores, even a[...]

eCommerce Marketing | 12 min read

6 Proven Ways to Scale Content Creation Without Compromising Quality

In today’s market, companies that get ahead are the ones that can figure out how to publish quality and helpful content at scale. It may be easy to forego quality, but it’s crucial to make sure that you have a plan to keep quality.

How important is it to scale your content creation process?

Starting a Business | 7 min read

What is a Mastermind Group & How Can It Help Your Business?

It takes a village to run any successful large venture or implement ambitious ideas. That’s why business owners need a group of people to bounce ideas off of, critique, and provide invaluable feedback to each other. They may be a group of C-level executives, or simply some trusted individuals and peers from various companies who are qualified to run a business. This is called a “mastermind group,” a term coined by author Napoleon Hill in the classic self-improvement book “Think and Grow Rich.” 

Customer Service | 9 min read

How to Set Up Proficient Customer Service For Your SaaS Business in 8 Steps

The customer is king, and for SaaS companies, this rings particularly true. SaaS companies, or Software as a Service, provide on-demand software services that are usually licensed on a subscription basis (monthly, yearly, etc.).

The perfect example of a SaaS company is Netflix. Netflix users pay the company a certain amount each month for web-based services (streaming of movies, shows, etc.), following a fixed subscription model.

The industry has grown in leaps and bounds with easy access to[...]

Customer Service | 7 min read

How to Use Automation to Boost Customer Satisfaction & Return Orders

Automation makes our lives easier and more convenient while allowing us to accomplish our goals in an increasingly efficient way. This is especially true for online business owners, who are constantly seeking ways to improve their operations and do more with less. That means automating where you can and constantly learning about the best tools to do so. It also means knowing how to implement those tools correctly so that customers are easily able to understand and use them. 

Starting a Business | 10 min read

eCommerce Branding: How To Build an Unforgettable Online Store Brand

Branding isn't your brand name or your domain name. It isn't even some blog post or press release that you publish. It's more than a strategy that you lay out on a company wiki.

The truth is, branding cannot be seen; it can only be felt.

Think about some of your favorite brands, ones that you actively recommend to your peers and prefer over other options. That feeling? That's good branding.

Email Marketing | 10 min read

How to Grow Your Dropshipping Business with Email Marketing

Already gaining traction with budding eCommerce entrepreneurs, the dropshipping business model promises low start-up and operating costs. This model's low-stakes approach makes it an excellent way to test your entrepreneurial skills.

If done right, you’ll be able to sell tons of valuable merchandise, set your own prices, and build your brand without ever managing inventory and the substantial costs associated with it.

But, for your dropshipping business to take off, you first need a virtual[...]

Social Media | 8 min read

Instagram Marketing Mistakes to Avoid for New eCommerce Owners

Showcasing interesting eCommerce product images can give your Instagram account visibility. However, if you're new to Instagram and trying to build an eCommerce brand, there's a lot more you can do.

You can begin by avoiding the mistakes of other eCommerce stores, making it easy to skip directly to the good part of positioning your product, defining your audience, creating interesting videos and stories, and working on persuasive product-focused copy.

SEO | 8 min read

The Beginner’s Guide to Link Building for Businesses

If you want your business to be found online, then it needs to be seen online. That means, of course, that you need to understand how search engines (and their rankings) work. But, if you’re looking for one of the fastest and easiest ways to improve your ranking on Google and other search engines, then you can bypass all of the other Search Engine Optimization (SEO) tactics and jump straight into:

Link building.

Web Design | 8 min read

Digital Marketing for eCommerce: How to Enhance Online Presence with Design

Good web design is essential for eCommerce businesses looking to improve their online presence. In this article, we'll take a look at 23 ways that you can enhance your website's design to boost engagement and conversions.

eCommerce Features | 14 min read

Shift4Shop Version 12 Brings New Features & Upgrades to Online Stores

The landscape of eCommerce is always changing, and a smart business makes sure to stay on top of each new development. Since most of your ability to adapt is dependent on the capabilities of your eCommerce software, it's vital to use a platform that keeps up with the times. That's why, at Shift4Shop, we work constantly to bring you all the newest tools, integrations, and features as soon as possible. When you thrive, so do we!

Conversion Optimization | 10 min read

10 eCommerce Tips to Boost Customer Retention and Increase Sales

The customer is always right” is one of the most overused quotes for customer service. It’s hard to say where this quote originated from, but some sources indicate that it could be traced back to 1909.

Allegedly, a London department store founder used this quote to assure his customers that they would get good services in his store, which would make the saying more than 110 years old today. This says something about how vital customer service is for businesses to survive and grow.

Online Tools | 7 min read

19 Ways You Can Make Remote Work Even More Secure

Remote work is here to stay, whether businesses like it or not. The more people work remote, however, the higher the chances of cybercrime, fraud and data mishandling. In order to avoid all of these things, managers and employees need to be aware of where the pitfalls lie. Regardless, good remote work policies must include features and safeguards to ensure customer, company and employee data integrity. Below are 19 ways you can make remote work even more secure.

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