The eCommerce industry continues to grow rapidly. And while it’s an enormous market, it’s also very competitive, so you must ensure you approach your marketing with the right tactics.
Starting a Business | 10 min read
Inflation is a standard economic process. But runaway inflation leads to steep price increases for businesses and their customers.
It can be tempting to look at a website that’s underperforming and hope the problem resolves itself. However, that’s never going to be as effective as putting in the work to redesign your website — which is why we’re going to explore Commerce website redesign in detail.
For eCommerce businesses, face-to-face interactions with clients are almost nonexistent. Clients make their orders online, make payments through mobile money transfer platforms, and checkout without any human interaction.
The global B2B eCommerce market is worth over five times more than the B2C market and is valued at nearly $15 trillion USD.
If you run an eCommerce business, what matters most to you? Sales and conversions? Quality products? Great customer experience and service? Of course, with global eCommerce sales totaling around $5.2 trillion in 2021 and expected to reach $8.1 trillion by 2026, the correct answer is likely all of them. You want to be sure that every aspect of your business is the best it can be.
Conversion Optimization | 10 min read
Many sales and marketing teams believe that good landing page designs are highly essential for conversions. While this is true, a study of 40,000 landing pages by Unbounce revealed that the most influential element in landing page conversion was the landing page copy.
Shipping & Fulfillment | 22 min read
No business has ever made history because of its bland, brown cardboard box packaging. Physical packaging is free real estate for your brand image that ends up inside the customer's home; it would be a shame to waste that opportunity.
Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionizing buyer preferences.
Additionally, the closure of brick-and-mortar stores helped B2B eCommerce gain momentum.
Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies.
With the pandemic affecting everyone’s life in many ways, many people have tapped into the possibility of doing business remotely. The biggest misconception about establishing a remote company is how challenging it is to start.
The future of eCommerce is exciting, but marketers have a lot of work to do to stay on top of the latest trends and developments.
eCommerce Marketing | 9 min read
Losing customers can be critical for companies, not to mention costly. In fact, statistics show that the cost of acquiring new customers is five times higher than retaining existing ones.
Aside from the toilet paper shortages and newly-formed streaming service addictions, the pandemic has also given rise to a number of more positive trends, like a huge boom in new startups that have given people from all walks of life the excuse they need to pursue their entrepreneurial dreams.
Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.
Starting a business can often be expensive. It can sometimes take all the money in the bank just to get started, and you may not see any returns for a while.
However, as the pandemic caused almost every industry to shift online, there is an abundance of opportunities to establish your own digital business with little to no money.
Leading into the start of 2023 is the perfect opportunity to take stock of your current operations and learn what works and what needs improving.
Running an eCommerce shop is a complicated process that involves paying attention to many things simultaneously. One of the most important things you need to focus on is shipping. After all, it’s difficult to keep a business going if you cannot consistently ship products out to your customers on time.
SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. It answers the “why.” Why did the user perform the search in the first place?
eCommerce Marketing | 13 min read
The digital marketing landscape is constantly changing, especially as it gets intertwined with social media. Trends move swiftly on social media, creating a lot of potential for marketers willing to keep on.