eCommerce Blog

Conversion Optimization | 12 min read

Maximizing Online Sales: Tips from Successful eCommerce Business Owners

The eCommerce industry is growing fast, and with it, the competition is getting intense. 

Now that people have so many choices to buy from, online store owners have no option but to stand out from the crowd to boost sales.

Online Tools | 13 min read

The Role of AI in Personalizing the eCommerce Experience

Fierce competition in the eCommerce marketplace means retailers always need something new to grab the attention of their target customers. However, AI is bridging the gap. This virtual assistant can create more relevant and engaging shopping experiences for customers. 

Fraud Prevention | 9 min read

The Future of eCommerce Security: Predictions & Trends for the Next Decade

With over 3.8 billion users worldwide, eCommerce is essential to most modern businesses. 

With the rise in digitalization and growing customer usage, customer expectations have soared, and the consequences of not keeping up have grown dire. 

Conversion Optimization | 11 min read

15 Guaranteed Ways to Win More Customers Through SMS Coupons

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

SEO | 10 min read

The Impact of Google's AI Search on eCommerce Businesses

With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online.

But here's the twist — it's not just your regular Google anymore. The impact of Google's AI search on eCommerce businesses is nothing short of revolutionary.

Conversion Optimization | 10 min read

Why Micro-Moments Matter in eCommerce and How To Capture Them

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. 

Conversion Optimization | 10 min read

5 eCommerce Personalization Trends Shaping The Future of Online Shopping

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

Holiday Shopping | 12 min read

Prepare Your Store for the 2023 Holiday Season: A Complete Guide

The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers. 

Conversion Optimization | 9 min read

6 Tips To Streamline Your Sales Process as an eCommerce Brand

In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at.

Shipping & Fulfillment | 9 min read

How To Calculate Inventory Shrinkage and Mitigate Its Risks

Inventory shrinkage is the bane of every retailer’s existence.

You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability.

Conversion Optimization | 9 min read

What’s Your eCommerce Customer Acquisition Cost? How To Bring It Down

When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits.

Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion.

Fraud Prevention | 9 min read

What Is Risk Management and Why Does It Matter for Enterprise eCommerce?

Life without eCommerce is unimaginable in this day and age. The prospect of shopping 24/7 from anywhere with an internet connection is very much ingrained into our daily routine. Plus, we can access a wider variety of products and services and compare prices online.

9 Must-Have Tools for a Successful Business Launch

Starting a business is a juggling act. Activities like getting a business loan, creating a logo, sending email marketing campaigns, and monitoring sales can be tiring and limit productivity.

If you're working alone, you'll need all the help you can get to manage your time effectively and keep everything on track for your business launch.

Starting a Business | 11 min read

The 6 Best Digital Products To Sell Online

While tangible products have dominated digital market spaces for the longest time, they’ve gradually given way to a new frontier — digital products.

This shift has resulted from more brands embracing innovative and impactful digital products as a strategy to reach global audiences and ensure online sales.

Email Marketing | 10 min read

How to Write a Product Launch Email: The Complete Guide

You’ve done your brainstorming sessions. You’ve done your market research. You’ve even done your prototyping and price testing. Just as you thought most of the hard work was over, you’re left with one huge challenge to overcome: launching your product.

Before you think about organizing a grand unveiling event or spending all of this quarter’s budget on giant billboards, you must go back to basics. We’re talking about email marketing.

Starting a Business | 9 min read

Hybrid Shopping: How To Prepare for the Future of eCommerce

Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original. 

Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore. 

Conversion Optimization | 11 min read

5 Types of Customers and How to Convert Each of Them

It can be frustrating to receive substantial traffic to your website with little to no sales to show for it.

And the truth is, your marketing efforts  — from SEO to referral marketing — will be in vain if you end up in a financial hole due to low conversion rates.

Social Media | 11 min read

9 Effective Ways to Use Short-Form Videos for eCommerce

What comes to your mind when you think “short-form videos?”

If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more.

Online Tools | 9 min read

7 Emerging Technologies in eCommerce You Should Know About

From automation via chatbots to AI-powered shopping experiences, the eCommerce industry is poised for significant changes in the near future.

Apps & Integrations | 10 min read

How To Invest in the Right Tools To Grow Your eCommerce Business

The ease of launching an online store, coupled with an increase in cross-border transactions, has lowered the barrier to entry into the world of eCommerce.

Other than picking a hero product, choosing eCommerce tools to perfect your product offerings, optimize marketing strategies, and nurture customer relationships decides if you’ll win this game!

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