eCommerce Blog

Email Marketing | 6 min read

5 Ways to Optimize Your Shop's Email Communications

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

eCommerce Marketing | 17 min read

How to Personalize eCommerce Customer Support: 6 Elements to Automate

In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.

In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.

In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.

Starting a Business | 10 min read

How to Create a Business Continuity Plan for eCommerce

In early April 2021, LinkedIn reportedly suffered a data breach that compromised over half a billion profiles. Just recently, Facebook was a victim of a similar attack.

When Big Tech, with their sophisticated cybersecurity systems, can be victims of data scraping attacks, small businesses need to be exceptionally watchful. An airtight business continuity plan can help combat these with simple yet effective solutions that you can quickly put into practice with limited resources.

Conversion Optimization | 7 min read

9 Best Practices to Reduce Customer Churn

Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.

You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.

SEO | 11 min read

10 Best Keyword Research Tools for SEO

A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)

So,[...]

Customer Service | 8 min read

5 Benefits of Automating Your Customer Service

The automation revolution is already changing the face of business. From retail to manufacturing and from healthcare to finance, few sectors have been left untouched. With the arrival of artificial intelligence (AI) and machine learning, the possibilities for the years ahead are almost endless.

What you might not have realized is that you can also automate many customer service tasks. The progress of automation in customer service has perhaps been slower than in some other sectors. Retailers[...]

eCommerce Marketing | 13 min read

Measuring the Success of Your Promotional Campaign

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along[...]

SEO | 10 min read

How to Write Blog Articles for SEO

Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.

Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.

In this article, we’ll be showing you how to[...]

Conversion Optimization | 13 min read

Top Tested Tips to Improve eCommerce Conversion Rates with Examples

Is your online store getting loads of traffic, but that traffic isn’t translating to paying customers? Your store may be suffering from a low conversion rate. This can feel disappointing to any online business owner, and for good reason. After all that work bringing traffic to your store, you now have nothing to show for it.

But don’t worry – there is a solution. In fact, there’s a multitude of solutions that may help your business.

Over the years, business owners and marketers have been[...]

Starting a Business | 13 min read

The Top 20 Small Business Tax Deductions You Should Know About

No business owner enjoys doing taxes. You could be punished for silly mistakes. The whole process is boring. On top of that, it’ll cost you money that could otherwise be reinvested in your business. As intimidating as it may seem, you’ll have to learn how to take care of it as early as possible. Thankfully, filing your taxes doesn’t have to leave a gaping hole in your wallet.

Online Tools | 6 min read

The Ultimate Guide for Taking a Website Screenshot on Your Mac

Taking a screenshot on your Mac should be simple. And, in all reality, it is. But, even those who regularly use screenshots in their work may not realize all of the different ways you can grab shots from websites on your Mac. And, of course, those who are new to Macs need a quick course in how to get started so that they can easily capture information and images.

Before we dive into how to take a website screenshot on your Mac, you need to know if you’re using a Mac “Pre-Mojave” or[...]

SEO | 6 min read

Why Content Is Such an Important Investment for Small Businesses

Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.

Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).

A more sensible, cheaper approach might just be to make content the focus of your strategy.

Social Media | 9 min read

9 Common Facebook Ad Mistakes to Avoid

Facebook is the most crowded social media network right now. There are a few marketers making the most of it, while there are some who look at Facebook as a complex platform to market their business on.

Keep in mind: 2.14 billion people can be reached through adverts on Facebook. What great potential!

Although it might be a bit difficult to organically reach maximum potential buyers due to the changing algorithm, it's not impossible. Businesses are continuing to invest their money in paid[...]

Social Media | 8 min read

10 Best Facebook Marketing Tools for Optimizing Campaigns

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.

Starting a Business | 11 min read

The 10 Best HR Management Software for Online Businesses

When it comes to human resources (HR), few things can make life simpler than the right software. From recruiting to hiring, and then evaluating and tracking performance, HR software allows teams to function better. That means less back and forth and fewer unnecessary emails to remind everyone of what’s going on. Additionally, great HR software ensures that other aspects of business operations are streamlined, including payroll, benefits, time tracking, etc.

Email Marketing | 9 min read

How Email Design Has Evolved Over the Last Few Decades

When was the last time you checked your emails? It was most probably within the previous 24 hours as emails have become a part of our daily lives. But do you know how it all started? Do you know emails have been around even before the internet? If you are curious, this blog is for you.

Shipping & Fulfillment | 7 min read

Top 3 Strategies to Boost Your eCommerce

Your eCommerce store is critical to broadening your brand and increasing your reach. While eCommerce offers business a wide range of opportunities, it can be difficult to keep up with high customer expectations and an ever-growing market.

In today’s time where customers have high expectations, we provide three strategies to help make your eCommerce store a success. Choosing the right shipping method, streamlining the fulfillment process, and having an up to date landing page will all impact[...]

Starting a Business | 10 min read

Build a Free Shop for Your Business in Shift4Shop

When you think of starting a new online business or making the transition to eCommerce, costs and fees may float around in your head. How much will you need to spend on building and hosting your online store? What extra fees will you need to account for?

At Shift4Shop, we want to ease those worries by providing you with a free eCommerce solution – no strings attached. We’ve worked to make eCommerce affordable so that any-sized business can take advantage of our platform.

Social Media | 9 min read

Social Media Marketing & The Value in Nurturing Social Media Followers

While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

To make social media even more attractive[...]

Email Marketing | 9 min read

6 Ways to Convert More with Confirmation Emails

One mistake that many businesses make is thinking that once they get a sale, their job is done. A confirmation email is defined as an email that buyers receive after completing a transaction, but it's much more than that.

Confirmation emails are another opportunity for direct communication with your customer. In this article, we’ll be looking at the best techniques to turn confirmation emails into more conversions.

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