As a business owner, you understand that a variety of factors go into making the right choices for your company. After all, running a business is so much more than just sales and marketing. When clients and customers purchase something from you using any cashless payment option or have to provide any sort of personal details to you through a form, they are trusting you with incredibly important information that you have an obligation to treat with sensitivity.
In this ever-changing economic landscape, small businesses are in constant search of better ways to scale. But it’s all about getting the timing right. Scaling too early can crush your eCommerce startup while scaling too late can leave it in the lurch.
With Big Data initiatives, you can create smarter, profitable improvements to optimize your eCommerce marketing strategy. eCommerce businesses can also experiment with new strategies in cycles before implementing them on a larger scale — this is[...]
Finding your business’s “voice” when it comes to branding and marketing can be difficult. Many advertisements are easy to ignore, and you find that many of your efforts simply aren’t reaching people. So, you’ve decided to start an email list.
The most successful online businesses look and function great, but sometimes customers need more effective eCommerce customer support.
Whether you're selling purses or sinks, customer support plays a major role in your purchases and overall customer satisfaction. In a competitive industry like online shopping, what will set you apart from the competition is exquisite customer service.
eCommerce Marketing | 8 min read
7 Tips for Writing Great Product Copy
The world of eCommerce has provided a variety of small and medium-sized businesses the opportunity to compete with larger corporations and distribute their products all over the world with a nearly limitless customer base. However, there are certain drawbacks when businesses decide to do business almost exclusively online.
People can’t physically observe or touch your product, removing a certain level of customer engagement. Because of this, your customers may not know if product images are[...]
Roughly 91% of all online customers are more likely to purchase from a company that gives them a personalized experience – and customers today know it. When surfing the web or looking for their preferred product or service, you may find that people actively look for websites that speak to them. Ecommerce personalization is the way to do that.
It’s a routine day at work in the Fall of 2019 and you’re already tired before you get to work. You show up in the morning, log on to your computer, and, on autopilot, head straight to your email inbox.
Then, as you scroll through your emails, you spot an email from Sony — and its good news. You’ve made it through the waiting list and it’s your turn to order a Playstation 5! However, you don’t have much time before you’ll miss out.
Luckily, you spotted the email when it was just a few minutes[...]
Marketing automation software empowers businesses to be more ambitious, zeroing in on their core KPIs and increasing product sales. However, there are plenty of mistakes that can be made along the way — leaving you with an array of misdirected marketing efforts, wasted advertising dollars, and lapsed subscribers. Here are seven common marketing automation concerns that can trip up even the most dedicated of teams.
For most businesses — regardless of industry — profits in the fourth quarter are essential to making sure that operations are running green and set up for success in the coming year. This is because of the huge focus centered around the “big three” holidays that are meant to drive up sales. These are, of course, Thanksgiving, Christmas, and New Year’s Day.
Creating an outstanding product is a challenge that many businesses take on lightly. Even though there are plenty of challenges along the way, it’s in your best interest that the product delivers what it promises.
That’s why usability testing is such a great process. It helps you set up an incredible foundation for your product. It’ll help you eliminate all the unforeseen issues that could appear on launch.
SEO | 9 min read
Off-Page SEO: Climbing the SERP Ladder
Off-page SEO plays a crucial role in ranking your website higher on any Search Engine Results Page (SERP). According to Moz, it carries more than 50% of your site’s ranking factor weight. Ranking high requires you to look beyond your site and get other websites to speak about your products or services.
Your choice of words and manner of speech can make or break the way you convey your message. Sales talk isn't necessarily ear-candy and some people may shun you at the get-go. With a good script, you can make a product demo video that shows how interesting your product is, even if it’s not an exciting topic. Here are seven ingredients you should mix into your video script to help create a recipe for a successful digital marketing campaign.
Building an eCommerce business isn’t just about selling your products online. It’s also about providing an enjoyable, agile consumer experience. As the merchant, you should also be enjoying a variety of tools that can help bring your store to the next level, and marketing it in such a way that brings in new and old faces alike. It is important — after all — to be able to stand out from the crowd.
Of course, improving your customer experience isn’t necessarily all about fancy new products or[...]
Email marketing is one of the cornerstones of eCommerce. Building an email list is a crucial step toward building an email marketing strategy, but there's more to it than just collecting as many email addresses as you can. In fact, the quality of your email list is one of the factors that determines how successful your email marketing can be. To create a high-quality email list with the most potential, it's going to require some maintenance: you need to clean your email list.
Whether you're new[...]
eCommerce is all about differentiating a company and staying on top of the latest trends. They don't get any more significant at the moment than artificial intelligence and machine learning, which could redefine the way online companies do business.
An estimated 88% of users admit they are less likely to return to a website after a negative user experience. This should be reason enough for businesses to start focusing on boosting their website’s UI/UX. Several factors can lead to a bad user experience – from slow page loading times to a site’s lack of mobile responsiveness. This is why it is imperative to user test your eCommerce website to prevent cart abandonment and improve your conversion rate optimization (CRO).
Have you been looking for new ways to add to your business’s product lineup? Working on producing and manufacturing a new product from scratch yourself can be time-consuming and costly. And, if you’d like to take manufacturing products yourself out of the picture, you may not want to spend money on obtaining brand-name products to sell.
Instead, many businesses choose to design and sell private label products on their online stores. But what exactly are private label products? Let’s learn all[...]
Brands ultimately exist to sell products and services. Just as a friendship depends upon two people getting to know and then liking each other, a buyer-seller relationship is no different.
In order to be successful in business, you need to know your audience. And the better you get to know them, the more successful you’ll be. It’s not just a case of finding out which products they want to buy. Discovering their preferences across a whole range of issues will greatly enhance your relationship,[...]
eCommerce Marketing | 7 min read
8 Google Ads Trends to Watch in 2022
Few areas of digital marketing move faster than pay-per-click (PPC) advertising, and one trend you're unlikely to witness in 2022 is the demise of Google as the market leader. Google Ads remains the dominant PPC platform for advertisers and consumers alike, and even the most prominent competitors like Facebook and Bing will struggle to come close. It all comes down to reach.
Online Tools | 8 min read
6 Best CPaaS Solutions for Small Businesses
Communication is key to maintaining a relationship. This advice often appears in the context of romance, but it applies to any connection between two or more people. It even — some would say especially — applies to matters of business.
Employees and employers must collaborate to make anything happen. Customer support teams answer questions from shoppers and clients. Success is often impossible without reaching out to and accepting feedback from customers. In these and many other cases, multiple[...]
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