eCommerce Blog

Most marketers think that social media performance has nothing to do with SEO rankings.

And they’re right... partially.

Launching an online business entails a lot of hard work. During the initial stages, you'll tackle fun and exciting aspects like designing your website, creating a logo, and uploading products. Soon, though, you'll need to attend to more technical details like shipping — after all, unless you sell only digital products, your customers need a way to receive the items they buy from you!

Shipping for eCommerce can seem daunting, as there are a lot of factors to consider. You need to figure out[...]

One major advantage that online stores have over brick-and-mortar shops is that they’re always open for business. Anyone can access your site at any time, which is great if you’re trying to attract customers in other time zones. Moreover, the order placement process hums along smoothly without a serious need for constant human supervision. As the old marketing cliché goes, eCommerce business owners can make money in their sleep.

Unfortunately, nothing is perfect. Online stores never close …[...]

Starting a business can be an excellent way to achieve your dreams. For starters, you’ll have more freedom working for yourself than working for someone else. You can also create your own schedule and working hours, build anything you want, and most importantly, make a profit.

But, this comes with many challenges and drawbacks. So, it's essential to ask yourself some critical questions.

The ways in which consumers interact with the world of eCommerce is as changeable and varied as the consumers that engage with it. Rapid growth in digital technologies and mobile spaces is continually morphing to meet the demands of a multifaceted market base. But this growth has also created a unique challenge where immediate and continuous testing is vital.

When it comes to your eCommerce website, ensuring that your core web vitals are all running smoothly and efficiently is absolutely crucial. However, for many eCommerce store owners, this is something that goes forgotten surprisingly often. To this end, it’s important that you know what core web vitals are and how they can boost your site – and what you can do to improve your site’s metrics if they’re not already performing well.

As a savvy marketer, you understand that visual elements are invaluable to your marketing campaign. With the ability to attract attention, they can get you more clicks and sales than any text ads would.

This is because consumers are visual learners. When compared with text, the information presented in the form of photos and videos is more likely to be retained longer.

It also increases the overall user experience of the website visitors and helps stimulate their instinctual desire to engage[...]

Whether your conversion rates are low, average, or high, there’s always room to optimize better. But without the right methodology, you risk making changes that push your conversion rate in the wrong direction. If you don’t make changes in a controlled way, you won’t even know which change affected your conversion rate.

You never know when you're going to need to take a screenshot. There are all kinds of reasons why you might need one.

Maybe you're writing an article for your online store's blog, and you want to mention one of your favorite websites. This would be a perfect place for a screenshot to enhance your content. Or maybe you're trying to choose between two products, and you want a friend's opinion on which looks better. Sure, you could send links, but a screenshot would save your friend some time.

On paper, reselling seems like the perfect plan. You, an enterprising eCommerce business owner, need an inventory for your store. You purchase a large number of goods from a supplier in bulk, taking advantage of the included discount. Then, you mark up the price and resell the products at a profit. This business model is bulletproof … or is it?

Sometimes a business might need to change its website's domain name. There are a few reasons why you might need to do this.

Search engine optimization (SEO) is important for any business operating online. From multinational corporations to small businesses, a good SEO strategy will increase online visibility. This means more people searching for your services and visiting your pages.

Building a website is a lot easier than it used to be. However, it's still a significant project. And just like any other type of project, you need a solid plan.

The layout of your website is the most crucial part of this plan. Colors, graphics, and other content can all be changed much more easily than the layout. Think of the layout as your site's skeleton. It determines the structure of each page, to be fleshed out later.

Managing a team, whether in a small business or large corporation, is no easy task. The better technology becomes, the more distractions there are.

In today’s fast-paced world, efficiency and time are key factors in determining productivity. To ensure efficiency and timely output, leaders need to actively measure their employees’ time and boost their productivity.

Over 2.14 billion people will make a purchase online in 2021, according to Statista. If you're a small business owner, that statistic alone may be enough to make you want to throw money at digital marketing.

Shipping charges tend to rise as your packages go further, and carriers determine how much your price scales by seeing how far you ship across their U.S. shipping zones. Carriers each carve up the continental map to create their list, with most dividing up the country into seven shipping zones numbered “2” through “8.” These shipping zones can impact both the cost and delivery speeds available for your goods.

Knowing U.S. shipping zones and how they’re calculated can help an eCommerce business[...]

Shopping behavior has irreversibly changed since the advent of smart technology. Specifically, shoppers now have the ability to complete shopping cart checkouts from a mobile device in record time with all of their payment information saved. And now, due to global happenings in 2020 and 2021, more compelling reasons have surfaced as to why consumers are choosing to online shop, safety now competing with convenience as their primary motivation.

Additionally, brick-and-mortar stores themselves[...]

Google has become an integral part of our lives, but even more so for online retailers.

The pandemic accelerated the trend towards digitalization of shopping, communication, and much more. While online shopping was common pre-pandemic, demographics that previously hadn’t used technology as much - such as seniors - learned how to do everything from grocery shopping to medication ordering online simply by necessity. 

In the last decade, eCommerce sales have steadily been on the rise. And, the latest projections show that online shopping has picked up in recent times. According to Statista, e-retail revenue is projected to amount to $5.4 trillion in 2022.

Given that online shopping is one of the most popular activities in the world, you must embrace it soon. Importantly, you should not seek to do it just like everybody else does.