In the business world, finding a balance between sticking with what works and branching out in your field to find new, innovative ways to improve your bottom line is often essential. While tried and true techniques in the world of marketing can feel safe and profitable, there are times when you may be truly missing out by not taking chances.
Shipping & Fulfillment | 10 min read
During the recent global pandemic, some businesses were able to recoup losses or even experience growth through several adaptation strategies. One of the most important tactics was for brands to focus on their local customers by offering delivery services.
Email lists are a great way to get in front of potential customers. You can use them for everything from product launches and discounts to newsletters with interesting articles, tips, and tricks. The key is to give people something they want in return for their email address.
Today, consumers are flooded with thousands of ads and messages streaming from multiple communication channels daily. More consumers are seeking out excellent customer experience from brands rather than specific features. Failing to deliver an outstanding customer experience will result in your clients switching to a competitor who would gladly provide what they are looking for.
eCommerce Marketing | 11 min read
The eCommerce world presents numerous options for products and services. Everyone has an online platform that sells one thing or another.
The impact? This makes marketing harder, forcing online businesses to find creative ways to remain relevant.
That’s where personalized eCommerce visual content can help.
The power of social proof can be seen in several contexts. When it comes to online business, it’s a valuable marketing tool.
For example, if you need a new cell phone, you might visit an eCommerce website to buy one. On this website, let’s say that you’re offered two products. The first product has a 5-star rating and three reviews with a tag showing "New Product." The second product has a 4.6-star and 475 reviews with a tag showing "1000 products sold within 24 hours."
Which one would you buy?[...]
eCommerce Marketing | 12 min read
How many channels are you using to advertise your online business? If you’re only using one, you may be missing out on conversions. Let’s take a look at the numbers.
Customer Service | 10 min read
A fantastic customer experience can make or break a brand. No matter how amazing your product is or whether you’re offering lower prices than your competitors, a great customer experience often keeps customers coming back.
When building a website, one of the primary elements that you’re going to have to take into consideration is website navigation. This will be a huge factor in your site’s user experience (UX). This is essentially the way that your customers are going to be experiencing your website, using subtle cues to make their visit more enjoyable and profitable to you. This includes various elements that will guide your customer on their buying journey, such as optimized navigation designs, search bars,[...]
eCommerce Marketing | 9 min read
“Omnichannel” and “Multi-channel” retailing; if you work in marketing, you may hear these terms frequently. Without context, they seem like the same thing. But in fact, they are different from each other and are both viable approaches to sales and service.
As the eCommerce marketplace gets competitive, customers look for better products personalized to their needs. In this pursuit, they run a Google search, look for referrals and actively search for a solution to their problems. When you're looking to tap into this active need, your eCommerce store needs to be positioned to attract customers at all stages of the customer journey. You need a content strategy that attracts and retains customers for conversions.
Contextual commerce can be a huge asset in your business’s overall digital strategy. It’s enabled by technologies that are either already here or are coming down the line. In either case, it’s important to stay ahead of the competition — and contextual commerce can help you do that.
Ecommerce is a rapidly growing industry in today's digital space. There are about 24 million eCommerce sites across the world. Many eCommerce businesses are leveraging technology and innovation to drive traffic to their stores, create excellent customer experiences, and boost sales.
Email Marketing | 9 min read
Customer acquisition is necessary for any business. One of the most effective ways to attain that goal is through email marketing.
In this article, I'll provide you some practical advice on how to improve and maintain your email campaigns.
Although setting up an eCommerce store can be an uphill battle — identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc. — that’s actually the easy part. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan.
For any business, especially those that are smaller or just starting, gaining momentum for your store can be tricky. This is because, despite what popular wisdom may tell you, using best practices for your marketing isn’t the end of the story.
You can have the best SEO methods available, create stunning assets, and implement a great user experience for your site. However, that may not keep you competitive if you’re not well versed in eCommerce pay per click (PPC) ads.
Conversion Optimization | 10 min read
Analyzing data isn’t new. Investopedia’s definition of the term states that “data analytics is the science of analyzing raw data to make conclusions about that information.”
While your first reaction might be to imagine algorithms and complicated number-crunching, successful businesses have been using data analytics for hundreds of years.
Today there is no longer discussion about whether your online store should or shouldn’t offer discounts. This is because the best discount strategies can help you increase your conversions and retention rates. However, poorly implemented discount strategies can destroy your business in the long run.
Conversion Optimization | 9 min read
Ecommerce remains a rapidly growing but competitive market. With US online retail sales expected to top $1.02 trillion in 2022, more and more businesses are looking to either shift to online sales or to supplement their physical stores with an online presence.
Shift4Shop’s Unsplash integration makes it easy to quickly add free stock photos to your eCommerce website. Let’s take a look at how it works, and some strategies for choosing the best stock images!