Small businesses have always been a cornerstone of the American economy, and with the growth of eCommerce due to the digitalization of consumer society, they’re now more important than ever.
Starting a business can often be expensive. It can sometimes take all the money in the bank just to get started, and you may not see any returns for a while.
However, as the pandemic caused almost every industry to shift online, there is an abundance of opportunities to establish your own digital business with little to no money.
Leading into the start of 2023 is the perfect opportunity to take stock of your current operations and learn what works and what needs improving.
Running an eCommerce shop is a complicated process that involves paying attention to many things simultaneously. One of the most important things you need to focus on is shipping. After all, it’s difficult to keep a business going if you cannot consistently ship products out to your customers on time.
SEO can help enhance your business’s visibility on search engines like Google. But to ensure good SEO, you need to understand search intent. Search intent describes the purpose of an online search. It answers the “why.” Why did the user perform the search in the first place?
eCommerce Marketing | 13 min read
The digital marketing landscape is constantly changing, especially as it gets intertwined with social media. Trends move swiftly on social media, creating a lot of potential for marketers willing to keep on.
One of the primary reasons behind the rise in the popularity of online shopping is convenience. Unlike the traditional brick-and-mortar shopping experience, online shopping allows consumers to buy products and have them shipped without leaving the comfort of their homes.
The value of excellent customer experience (CX) is second to none for all types of businesses. In this day and age, developing a customer experience strategy to differentiate your brand from your competitors is vital.
Conversion Optimization | 8 min read
As the current retail industry grows and changes dynamically, eCommerce personalization has now become a crucial part of many store owners’ business strategies.
eCommerce Marketing | 7 min read
As a business owner, you understand that marketing campaigns must constantly evolve. However, few stop to consider that their methodology or platform may be the issue. This is the case with those who cling to traditional advertising rather than trying to adapt to the digital age.
Marketing is not the only route to sales for eCommerce businesses during the holiday season. Customer support can also help stack up sales figures to generate revenue. While marketing drives sales through broadcast messages, customer service can close deals through conversations.
The eCommerce industry has grown exponentially in recent years. That said, aspiring entrepreneurs should consider launching their click-and-order stores. Even brick-and-mortar businesses should transition into online stores. But while focusing on boosting your sales, also pay attention to your expenditures.
eCommerce Marketing | 9 min read
Many of us are accustomed to online shopping — browsing a website and buying a product in just a few clicks. More recently, businesses have been taking a step further and offering customers the choice of virtual shopping, which enables customers to purchase products through videos or VR (virtual reality) without physically going to the store.
eCommerce Marketing | 11 min read
One of the key elements that business owners transitioning from physical to online retail notice is the simplicity of expanding their product offerings. Unlike traditional retail, where each SKU is an added overhead in retail space, eCommerce makes it extremely easy to list thousands of products at once.
As an established eCommerce business, you understand the importance of leveraging your online presence. You know all about social media marketing, email newsletters, and SEO. However, there is another essential resource that can help convert customers into strong brand advocates, get feedback, and generate new leads. This is the humble support forum, a tried and true type of online community that has allowed people to ask official representatives and experienced users questions about whatever[...]
Conversational commerce is taking customer interaction to a whole new level.
Customers want omnichannel service, “always on” availability, and hyper-personalization. There was a time in the not-so-distant past when this just wasn’t possible — online shopping was a jarring, impersonal, and tiresome experience.
Businesses are constantly looking for new ways to connect with their target audience, especially when we are talking about B2C companies.
Social media campaigns, influencer marketing strategies, and strong brand identity are all ways eCommerce businesses try to get on their audience’s radar and stay there for good. Or at least until they persuade people to buy their product or service.
Whether you’re a decades-old brick-and-mortar store just starting to sell online or a strong up-and-coming eCommerce shop, your business needs to be able to adapt and thrive in the digital ecosystem. Your customers finding your business’s information and being able to interact with your brand online is simply the bare minimum in today’s retail landscape. Google, of course, is the ultimate tool in brand searchability.
Social media can be overwhelming, especially for business owners trying to grow their businesses. It's hard to know where to start regarding social media — and it’s even harder to keep up with the latest changes and trends.
Any business that serves a large number of customers must pay close attention to the customer experience. Improving that experience is critical to the long-term growth of the business. But how do you improve that experience as an eCommerce business owner?