--- title: Shift4Shop eCommerce Blog | Hiral Rana Dholakiya description: Hiral Rana Dholakiya is a Digital Marketing Consultant with over 10 years of experience. She's passionate about all things Digital & Social Media and has conducted training programs at institutes like GLS University and L.J. Institute of Media & Communications. Hiral also shares her insights and knowledge with the audience of publications like AdWeek, Entrepreneur Magazine, Social Media Today and Social Media Examiner to name a few. --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/author/hiral-rana-dholakiya#subscribeBlock) # Hiral Rana Dholakiya ![Hiral Rana Dholakiya](https://blog.shift4shop.com/hubfs/Hiral%20Rana%20Dholakiya.png) Hiral Rana Dholakiya is a Digital Marketing Consultant with over 10 years of experience. She's passionate about all things Digital & Social Media and has conducted training programs at institutes like GLS University and L.J. Institute of Media & Communications. Hiral also shares her insights and knowledge with the audience of publications like AdWeek, Entrepreneur Magazine, Social Media Today and Social Media Examiner to name a few. Find me on: ### Recent Posts [Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 9 min read ## [How to Tackle AI Identity Fraud in eCommerce: 7 Things to Consider](https://blog.shift4shop.com/ai-identity-fraud-ecommerce) By [Hiral Rana Dholakiya](https://blog.shift4shop.com/author/hiral-rana-dholakiya) [May 29, 2024](https://blog.shift4shop.com/ai-identity-fraud-ecommerce) [0 Comments](https://blog.shift4shop.com/ai-identity-fraud-ecommerce#comments-listing) [![Online shopper protecting himself from AI identity fraud in eCommerce | Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1397483057.jpg?width=12&name=iStock-1397483057.jpg)](https://blog.shift4shop.com/ai-identity-fraud-ecommerce) [**](https://blog.shift4shop.com/ai-identity-fraud-ecommerce) While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud.  Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different.  [Continue Reading...](https://blog.shift4shop.com/ai-identity-fraud-ecommerce) - [Tweet](https://twitter.com/share) [Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 9 min read ## [What Is Risk Management and Why Does It Matter for Enterprise eCommerce?](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) By [Hiral Rana Dholakiya](https://blog.shift4shop.com/author/hiral-rana-dholakiya) [October 25, 2023](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) [0 Comments](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce#comments-listing) [![Two enterprise eCommerce business employees performing risk management on a laptop - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1167430791.jpg?width=12&name=iStock-1167430791.jpg)](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) [**](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) Life without eCommerce is unimaginable in this day and age. The prospect of shopping 24/7 from anywhere with an internet connection is very much ingrained into our daily routine. Plus, we can access a wider variety of products and services and compare prices online. [Continue Reading...](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) - [Tweet](https://twitter.com/share) [B2B eCommerce](https://blog.shift4shop.com/topic/b2b-ecommerce) | 13 min read ## [B2B eCommerce in 2023: Everything You Need To Know](https://blog.shift4shop.com/b2b-ecommerce-2023) By [Hiral Rana Dholakiya](https://blog.shift4shop.com/author/hiral-rana-dholakiya) [March 08, 2023](https://blog.shift4shop.com/b2b-ecommerce-2023) [0 Comments](https://blog.shift4shop.com/b2b-ecommerce-2023#comments-listing) [![Keeping track of B2B eCommerce trends in 2023](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1406742992.jpg?width=12&name=iStock-1406742992.jpg)](https://blog.shift4shop.com/b2b-ecommerce-2023) [**](https://blog.shift4shop.com/b2b-ecommerce-2023) Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionizing buyer preferences. Additionally, the closure of brick-and-mortar stores helped B2B eCommerce gain momentum.  [Continue Reading...](https://blog.shift4shop.com/b2b-ecommerce-2023) - [Tweet](https://twitter.com/share) [Customer Service](https://blog.shift4shop.com/topic/customer-service) | 8 min read ## [How to Use an Online Knowledge Base to Scale Your eCommerce Conversions](https://blog.shift4shop.com/online-knowledge-base-ecommerce-conversions) By [Hiral Rana Dholakiya](https://blog.shift4shop.com/author/hiral-rana-dholakiya) [July 05, 2022](https://blog.shift4shop.com/online-knowledge-base-ecommerce-conversions) [0 Comments](https://blog.shift4shop.com/online-knowledge-base-ecommerce-conversions#comments-listing) [![Woman on laptop accessing an online knowledge base](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1265127031.jpg?width=12&name=iStock-1265127031.jpg)](https://blog.shift4shop.com/online-knowledge-base-ecommerce-conversions) [**](https://blog.shift4shop.com/online-knowledge-base-ecommerce-conversions) Most buyers prefer to help themselves while shopping online and only reach out for assistance when they are stuck. If these buyers cannot quickly get answers to their concerns, they will ditch your store and shop elsewhere. As a result, providing them with the resources they need is a must. [Continue Reading...](https://blog.shift4shop.com/online-knowledge-base-ecommerce-conversions) - [Tweet](https://twitter.com/share) - [1](https://blog.shift4shop.com/author/hiral-rana-dholakiya/page/1) ### Leave a reply or comment below ### Sign up for Marketing Tips ### Related posts [![3dcart logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) ### Sign up for Marketing Tips [![New call-to-action](https://no-cache.hubspot.com/cta/default/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8.png)](https://cta-redirect.hubspot.com/cta/redirect/3365633/fcff512b-4483-4b5f-b166-fec0d89749f8)   ### Resources [Apps & Integrations](https://blog.3dcart.com/topic/apps-integrations) [B2B Ecommerce](https://blog.3dcart.com/topic/b2b-ecommerce) [Conversion Optimization](https://blog.3dcart.com/topic/conversion-optimization) [Customer Service](https://blog.3dcart.com/topic/customer-service) [Digital Payments](https://blog.3dcart.com/topic/digital-payments) [Ecommerce Features](https://blog.3dcart.com/topic/ecommerce-features) [Ecommerce Marketing](https://blog.3dcart.com/topic/ecommerce-marketing) [eCommerce News](https://blog.3dcart.com/topic/ecommerce-news) [Email Marketing](https://blog.3dcart.com/topic/email-marketing) [Fraud Prevention](https://blog.3dcart.com/topic/fraud-prevention) [Holiday Shopping](https://blog.3dcart.com/topic/holiday-shopping) [Search Engine Optimization](https://blog.3dcart.com/topic/seo) [Shipping & Fulfillment](https://blog.3dcart.com/topic/shipping-fulfillment) [Social Media](https://blog.3dcart.com/topic/social) [Starting an Online Business](https://blog.3dcart.com/topic/starting-a-business) [Success Stories](https://blog.3dcart.com/topic/success-stories) [Web Design](https://blog.3dcart.com/topic/web-design)   ### Popular Articles Search Articles  [![](https://feedburner.google.com/fb/images/pub/feed-icon32x32.png)](http://feeds.feedburner.com/3dcartEcommerceBlog) [RSS Feed](http://feeds.feedburner.com/3dcartEcommerceBlog)  [![3dcart eCommerce Blog - Blog Directory OnToplist.com](https://www.ontoplist.com/images/ontoplist31.png?id=59e75cd39646e)](https://www.ontoplist.com/blogs/3dcart-ecommerce-blog_59e75cd39646e/) [Want to be a Guest Author?](https://blog.3dcart.com/guest-posts-application) Copyright © 2023 Shift4Shop. 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