--- title: Shift4Shop eCommerce Blog (3) description: eCommerce Blog by Shift4Shop (3) --- [![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/) [![shift4shop logo](https://blog.shift4shop.com/hubfs/shift4shop/shift4shop-Black.png) |Blog](https://blog.3dcart.com/) [Sign Up](https://www.3dcart.com/freetrial.htm?utm_campaign=Blog&utm_source=blog&utm_medium=blog-cta&utm_content=free-trial-cta) [Subscribe](https://blog.shift4shop.com/page/3#subscribeBlock) # eCommerce Blog [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 9 min read ## [How To Calculate Inventory Shrinkage and Mitigate Its Risks](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks) By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [November 08, 2023](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks) [0 Comments](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks#comments-listing) [![Female pottery business owner checking inventory for shrinkage in her studio warehouse - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1282456779.jpg?width=12&name=iStock-1282456779.jpg)](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks) [**](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks) Inventory shrinkage is the bane of every retailer’s existence. You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability. [Continue Reading...](https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks) - [Tweet](https://twitter.com/share) [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 9 min read ## [What’s Your eCommerce Customer Acquisition Cost? How To Bring It Down](https://blog.shift4shop.com/ecommerce-customer-acquisition-cost) By [Anand Srinivasan](https://blog.shift4shop.com/author/anand-srinivasan) [November 01, 2023](https://blog.shift4shop.com/ecommerce-customer-acquisition-cost) [0 Comments](https://blog.shift4shop.com/ecommerce-customer-acquisition-cost#comments-listing) [![Man calculating customer acquisition cost on a calculator in front of a laptop - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1411018643.jpg?width=12&name=iStock-1411018643.jpg)](https://blog.shift4shop.com/ecommerce-customer-acquisition-cost) [**](https://blog.shift4shop.com/ecommerce-customer-acquisition-cost) When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits. Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion. [Continue Reading...](https://blog.shift4shop.com/ecommerce-customer-acquisition-cost) - [Tweet](https://twitter.com/share) [Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 9 min read ## [What Is Risk Management and Why Does It Matter for Enterprise eCommerce?](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) By [Hiral Rana Dholakiya](https://blog.shift4shop.com/author/hiral-rana-dholakiya) [October 25, 2023](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) [0 Comments](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce#comments-listing) [![Two enterprise eCommerce business employees performing risk management on a laptop - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1167430791.jpg?width=12&name=iStock-1167430791.jpg)](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) [**](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) Life without eCommerce is unimaginable in this day and age. The prospect of shopping 24/7 from anywhere with an internet connection is very much ingrained into our daily routine. Plus, we can access a wider variety of products and services and compare prices online. [Continue Reading...](https://blog.shift4shop.com/what-is-risk-management-enterprise-ecommerce) - [Tweet](https://twitter.com/share) ## [9 Must-Have Tools for a Successful Business Launch](https://blog.shift4shop.com/must-have-tools-for-business-launch) By [Khaulah Ahmed](https://blog.shift4shop.com/author/khaulah-ahmed) [October 18, 2023](https://blog.shift4shop.com/must-have-tools-for-business-launch) [0 Comments](https://blog.shift4shop.com/must-have-tools-for-business-launch#comments-listing) [![Two people launching a business using online tools - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1355590145.jpg?width=12&name=iStock-1355590145.jpg)](https://blog.shift4shop.com/must-have-tools-for-business-launch) [**](https://blog.shift4shop.com/must-have-tools-for-business-launch) Starting a business is a juggling act. Activities like getting a business loan, creating a logo, sending email marketing campaigns, and monitoring sales can be tiring and limit productivity. If you're working alone, you'll need all the help you can get to manage your time effectively and keep everything on track for your business launch. [Continue Reading...](https://blog.shift4shop.com/must-have-tools-for-business-launch) - [Tweet](https://twitter.com/share) [Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 11 min read ## [The 6 Best Digital Products To Sell Online](https://blog.shift4shop.com/best-digital-products-to-sell-online) By [Baidhurya Mani](https://blog.shift4shop.com/author/baidhurya-mani) [October 11, 2023](https://blog.shift4shop.com/best-digital-products-to-sell-online) [0 Comments](https://blog.shift4shop.com/best-digital-products-to-sell-online#comments-listing) [![Man browsing laptop with graphical elements representing digital products - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1290864946.jpg?width=12&name=iStock-1290864946.jpg)](https://blog.shift4shop.com/best-digital-products-to-sell-online) [**](https://blog.shift4shop.com/best-digital-products-to-sell-online) While tangible products have dominated digital market spaces for the longest time, they’ve gradually given way to a new frontier — digital products. This shift has resulted from more brands embracing innovative and impactful digital products as a strategy to reach global audiences and ensure online sales. [Continue Reading...](https://blog.shift4shop.com/best-digital-products-to-sell-online) - [Tweet](https://twitter.com/share) [Email Marketing](https://blog.shift4shop.com/topic/email-marketing) | 10 min read ## [How to Write a Product Launch Email: The Complete Guide](https://blog.shift4shop.com/how-to-write-a-product-launch-email) By [Nick Brown](https://blog.shift4shop.com/author/nick-brown) [October 04, 2023](https://blog.shift4shop.com/how-to-write-a-product-launch-email) [0 Comments](https://blog.shift4shop.com/how-to-write-a-product-launch-email#comments-listing) [![Online store owner writing a product launch email - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1393236760.jpg?width=12&name=iStock-1393236760.jpg)](https://blog.shift4shop.com/how-to-write-a-product-launch-email) [**](https://blog.shift4shop.com/how-to-write-a-product-launch-email) You’ve done your brainstorming sessions. You’ve done your market research. You’ve even done your prototyping and price testing. Just as you thought most of the hard work was over, you’re left with one huge challenge to overcome: launching your product. Before you think about organizing a grand unveiling event or spending all of this quarter’s budget on giant billboards, you must go back to basics. We’re talking about email marketing. [Continue Reading...](https://blog.shift4shop.com/how-to-write-a-product-launch-email) - [Tweet](https://twitter.com/share) [Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 9 min read ## [Hybrid Shopping: How To Prepare for the Future of eCommerce](https://blog.shift4shop.com/hybrid-shopping-future-ecommerce) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [September 27, 2023](https://blog.shift4shop.com/hybrid-shopping-future-ecommerce) [0 Comments](https://blog.shift4shop.com/hybrid-shopping-future-ecommerce#comments-listing) [![Customer paying with a QR code on a smartphone a store - hybrid shopping - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1300237697.jpg?width=12&name=iStock-1300237697.jpg)](https://blog.shift4shop.com/hybrid-shopping-future-ecommerce) [**](https://blog.shift4shop.com/hybrid-shopping-future-ecommerce) Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original.  Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore.  [Continue Reading...](https://blog.shift4shop.com/hybrid-shopping-future-ecommerce) - [Tweet](https://twitter.com/share) [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 11 min read ## [5 Types of Customers and How to Convert Each of Them](https://blog.shift4shop.com/types-of-customers-how-to-convert) By [Freya Laskowski](https://blog.shift4shop.com/author/freya-laskowski) [September 20, 2023](https://blog.shift4shop.com/types-of-customers-how-to-convert) [0 Comments](https://blog.shift4shop.com/types-of-customers-how-to-convert#comments-listing) [![Man holding a credit card about to make a purchase on an online store using a laptop - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1182622625.jpg?width=12&name=iStock-1182622625.jpg)](https://blog.shift4shop.com/types-of-customers-how-to-convert) [**](https://blog.shift4shop.com/types-of-customers-how-to-convert) It can be frustrating to receive substantial traffic to your website with little to no sales to show for it. And the truth is, your marketing efforts  — from SEO to referral marketing — will be in vain if you end up in a financial hole due to low conversion rates. [Continue Reading...](https://blog.shift4shop.com/types-of-customers-how-to-convert) - [Tweet](https://twitter.com/share) [Social Media](https://blog.shift4shop.com/topic/social) | 11 min read ## [9 Effective Ways to Use Short-Form Videos for eCommerce](https://blog.shift4shop.com/short-form-videos-for-ecommerce) By [Gaurav Sharma](https://blog.shift4shop.com/author/gaurav-sharma) [September 13, 2023](https://blog.shift4shop.com/short-form-videos-for-ecommerce) [0 Comments](https://blog.shift4shop.com/short-form-videos-for-ecommerce#comments-listing) [![Girl recording a short-form video on her phone standing on a tripod - short-form videos for eCommerce - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1426152285.jpg?width=12&name=iStock-1426152285.jpg)](https://blog.shift4shop.com/short-form-videos-for-ecommerce) [**](https://blog.shift4shop.com/short-form-videos-for-ecommerce) What comes to your mind when you think “short-form videos?” If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more. [Continue Reading...](https://blog.shift4shop.com/short-form-videos-for-ecommerce) - [Tweet](https://twitter.com/share) [Online Tools](https://blog.shift4shop.com/topic/online-tools) | 9 min read ## [7 Emerging Technologies in eCommerce You Should Know About](https://blog.shift4shop.com/emerging-technologies-ecommerce) By [Nico Prins](https://blog.shift4shop.com/author/nico-prins) [September 06, 2023](https://blog.shift4shop.com/emerging-technologies-ecommerce) [0 Comments](https://blog.shift4shop.com/emerging-technologies-ecommerce#comments-listing) [![Man using AR technology to try on virtual shoes sold by an eCommerce store](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1406458297.jpg?width=12&name=iStock-1406458297.jpg)](https://blog.shift4shop.com/emerging-technologies-ecommerce) [**](https://blog.shift4shop.com/emerging-technologies-ecommerce) From automation via chatbots to AI-powered shopping experiences, the eCommerce industry is poised for significant changes in the near future. [Continue Reading...](https://blog.shift4shop.com/emerging-technologies-ecommerce) - [Tweet](https://twitter.com/share) [Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 10 min read ## [How To Invest in the Right Tools To Grow Your eCommerce Business](https://blog.shift4shop.com/tools-to-grow-your-ecommerce-business) By [Anand Srinivasan](https://blog.shift4shop.com/author/anand-srinivasan) [August 30, 2023](https://blog.shift4shop.com/tools-to-grow-your-ecommerce-business) [0 Comments](https://blog.shift4shop.com/tools-to-grow-your-ecommerce-business#comments-listing) [![Young botanist checking online orders on laptop after using the right eCommerce tools to grow her business - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1420824316.jpg?width=12&name=iStock-1420824316.jpg)](https://blog.shift4shop.com/tools-to-grow-your-ecommerce-business) [**](https://blog.shift4shop.com/tools-to-grow-your-ecommerce-business) The ease of launching an online store, coupled with an increase in cross-border transactions, has lowered the barrier to entry into the world of eCommerce. Other than picking a hero product, choosing eCommerce tools to perfect your product offerings, optimize marketing strategies, and nurture customer relationships decides if you’ll win this game! [Continue Reading...](https://blog.shift4shop.com/tools-to-grow-your-ecommerce-business) - [Tweet](https://twitter.com/share) [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 9 min read ## [The Benefits & Challenges of Inbound or Outbound Marketing For eCommerce](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) By [Grace Lau](https://blog.shift4shop.com/author/grace-lau) [August 23, 2023](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) [0 Comments](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges#comments-listing) [![Man talking in a call at his desk on a computer to represent inbound or outbound marketing - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1293582925.jpg?width=12&name=iStock-1293582925.jpg)](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) [**](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation. [Continue Reading...](https://blog.shift4shop.com/inbound-outbound-marketing-ecommerce-benefits-challenges) - [Tweet](https://twitter.com/share) [Social Media](https://blog.shift4shop.com/topic/social) | 12 min read ## [7 Instagram Statistics That eCommerce Businesses Need to Track](https://blog.shift4shop.com/instagram-statistics-ecommerce) By [David Pagotto](https://blog.shift4shop.com/author/david-pagotto) [August 16, 2023](https://blog.shift4shop.com/instagram-statistics-ecommerce) [0 Comments](https://blog.shift4shop.com/instagram-statistics-ecommerce#comments-listing) [![](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1490931119.jpg?width=12&name=iStock-1490931119.jpg)](https://blog.shift4shop.com/instagram-statistics-ecommerce) [**](https://blog.shift4shop.com/instagram-statistics-ecommerce) With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success. [Continue Reading...](https://blog.shift4shop.com/instagram-statistics-ecommerce) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 10 min read ## [Mastering eCommerce Freight: A Guide for Small to Mid-Sized Businesses](https://blog.shift4shop.com/ecommerce-freight-guide-small-mid-sized-businesses) By [Lucy Manole](https://blog.shift4shop.com/author/lucy-manole) [August 09, 2023](https://blog.shift4shop.com/ecommerce-freight-guide-small-mid-sized-businesses) [0 Comments](https://blog.shift4shop.com/ecommerce-freight-guide-small-mid-sized-businesses#comments-listing) [![Factory employees assisting with eCommerce freight for a small to mid-sized eCommerce business - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1012627652.jpg?width=12&name=iStock-1012627652.jpg)](https://blog.shift4shop.com/ecommerce-freight-guide-small-mid-sized-businesses) [**](https://blog.shift4shop.com/ecommerce-freight-guide-small-mid-sized-businesses) Ensuring smooth eCommerce freight logistics is a challenge for many small to mid-sized businesses (SMBs) that operate globally, often grappling with high shipping costs, complex customs regulations, inventory management, and smooth logistics and visibility throughout the shipping process. [Continue Reading...](https://blog.shift4shop.com/ecommerce-freight-guide-small-mid-sized-businesses) - [Tweet](https://twitter.com/share) [Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 8 min read ## [The Growing Importance of eCommerce Inventory Accuracy](https://blog.shift4shop.com/ecommerce-inventory-accuracy) By [Jessica Grioua](https://blog.shift4shop.com/author/jessica-grioua) [August 02, 2023](https://blog.shift4shop.com/ecommerce-inventory-accuracy) [0 Comments](https://blog.shift4shop.com/ecommerce-inventory-accuracy#comments-listing) [![Employee ensuring eCommerce inventory accuracy by scanning a box label - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1474426022.jpg?width=12&name=iStock-1474426022.jpg)](https://blog.shift4shop.com/ecommerce-inventory-accuracy) [**](https://blog.shift4shop.com/ecommerce-inventory-accuracy) If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible. [Continue Reading...](https://blog.shift4shop.com/ecommerce-inventory-accuracy) - [Tweet](https://twitter.com/share) [eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read ## [7 Steps eCommerce Businesses Should Follow to Run an Effective Giveaway](https://blog.shift4shop.com/run-effective-giveaway-ecommerce-business) By [Austin Andrukaitis](https://blog.shift4shop.com/author/austin-andrukaitis) [July 26, 2023](https://blog.shift4shop.com/run-effective-giveaway-ecommerce-business) [0 Comments](https://blog.shift4shop.com/run-effective-giveaway-ecommerce-business#comments-listing) [![Influencer announcing an eCommerce giveaway on social media - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1159700382.jpg?width=12&name=iStock-1159700382.jpg)](https://blog.shift4shop.com/run-effective-giveaway-ecommerce-business) [**](https://blog.shift4shop.com/run-effective-giveaway-ecommerce-business) Giveaways bring an air of excitement to a brand’s followers. They give people a chance to engage with brands they love while standing a chance to win exciting prizes.  As a result, knowing how to do a giveaway is essential for eCommerce business owners. [Continue Reading...](https://blog.shift4shop.com/run-effective-giveaway-ecommerce-business) - [Tweet](https://twitter.com/share) [Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 7 min read ## [How Startup eCommerce Stores Can Stand Out in Competitive Markets](https://blog.shift4shop.com/startup-ecommerce-stores-stand-out-competitive-markets) By [Nick Brown](https://blog.shift4shop.com/author/nick-brown) [July 19, 2023](https://blog.shift4shop.com/startup-ecommerce-stores-stand-out-competitive-markets) [0 Comments](https://blog.shift4shop.com/startup-ecommerce-stores-stand-out-competitive-markets#comments-listing) [![Woman happy receiving an order from a startup eCommerce store that stood out in a competitive market - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1222581886.jpg?width=12&name=iStock-1222581886.jpg)](https://blog.shift4shop.com/startup-ecommerce-stores-stand-out-competitive-markets) [**](https://blog.shift4shop.com/startup-ecommerce-stores-stand-out-competitive-markets) Everyone has gone online — you would be hard-pressed to find anything in the “real” world that you can’t find for sale on the Internet somewhere. And just as physical shops need an alluring display to attract potential customers, your eCommerce store needs the same.  [Continue Reading...](https://blog.shift4shop.com/startup-ecommerce-stores-stand-out-competitive-markets) - [Tweet](https://twitter.com/share) [Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 9 min read ## [The Right Way to Conduct Price Testing Methods (And 5 Mistakes to Avoid)](https://blog.shift4shop.com/conduct-price-testing-methods) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [July 12, 2023](https://blog.shift4shop.com/conduct-price-testing-methods) [0 Comments](https://blog.shift4shop.com/conduct-price-testing-methods#comments-listing) [![Conducting price testing on a laptop with a calculator - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1341094129.jpg?width=12&name=iStock-1341094129.jpg)](https://blog.shift4shop.com/conduct-price-testing-methods) [**](https://blog.shift4shop.com/conduct-price-testing-methods) If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing.  Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions.  [Continue Reading...](https://blog.shift4shop.com/conduct-price-testing-methods) - [Tweet](https://twitter.com/share) [Conversion Optimization](https://blog.shift4shop.com/topic/conversion-optimization) | 10 min read ## [How Can AI-Based Tools Help Streamline Your Online Selling Process?](https://blog.shift4shop.com/ai-based-tools-streamline-online-selling-) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [July 05, 2023](https://blog.shift4shop.com/ai-based-tools-streamline-online-selling-) [0 Comments](https://blog.shift4shop.com/ai-based-tools-streamline-online-selling-#comments-listing) [![Concept graphic of AI being used for eCommerce tools on a laptop - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1462024468.jpg?width=12&name=iStock-1462024468.jpg)](https://blog.shift4shop.com/ai-based-tools-streamline-online-selling-) [**](https://blog.shift4shop.com/ai-based-tools-streamline-online-selling-) Welcome to the world of online selling, where competition is fierce, and staying ahead of the game is a constant challenge. In today's digital age, businesses must navigate a complex and time-consuming online selling process to achieve efficiency and profitability.  [Continue Reading...](https://blog.shift4shop.com/ai-based-tools-streamline-online-selling-) - [Tweet](https://twitter.com/share) [Customer Service](https://blog.shift4shop.com/topic/customer-service) | 10 min read ## [12 eCommerce Customer Touchpoints Your Store Can't Afford to Neglect](https://blog.shift4shop.com/ecommerce-customer-touchpoints) By [Guest Author](https://blog.shift4shop.com/author/guest-author) [June 28, 2023](https://blog.shift4shop.com/ecommerce-customer-touchpoints) [0 Comments](https://blog.shift4shop.com/ecommerce-customer-touchpoints#comments-listing) [![Customer using a smartphone to shop online, representing an eCommerce customer touchpoint - Shift4Shop](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1366040332-1.jpg?width=12&name=iStock-1366040332-1.jpg)](https://blog.shift4shop.com/ecommerce-customer-touchpoints) [**](https://blog.shift4shop.com/ecommerce-customer-touchpoints) How you communicate with your customers says a lot about your business. To drive engagement, burnishing those brand reputation credentials is paramount. But what’s the best way to go about doing that? 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