eCommerce Blog

Email Marketing | 9 min read

The Definitive Guide to Customer Acquisition with Email Marketing in 2022

Customer acquisition is necessary for any business. One of the most effective ways to attain that goal is through email marketing.

In this article, I'll provide you some practical advice on how to improve and maintain your email campaigns.

eCommerce Marketing | 10 min read

How to Market Your New eCommerce Store Without Breaking the Bank

Although setting up an eCommerce store can be an uphill battle — identifying your niche, collecting all the paperwork for registering your business, setting up a website, etc. — that’s actually the easy part. You now have to start attracting audiences and keeping your eCommerce store afloat, and that’s only possible with a well thought-out marketing plan.

SEO | 8 min read

How to Advertise Your eCommerce Business with PPC

For any business, especially those that are smaller or just starting, gaining momentum for your store can be tricky. This is because, despite what popular wisdom may tell you, using best practices for your marketing isn’t the end of the story. 

You can have the best SEO methods available, create stunning assets, and implement a great user experience for your site. However, that may not keep you competitive if you’re not well versed in eCommerce pay per click (PPC) ads. 

Conversion Optimization | 10 min read

How to Leverage Data Analytics to Hit Your Best Sales Year Yet in 2022

Analyzing data isn’t new. Investopedia’s definition of the term states that “data analytics is the science of analyzing raw data to make conclusions about that information.”

While your first reaction might be to imagine algorithms and complicated number-crunching, successful businesses have been using data analytics for hundreds of years.

eCommerce Marketing | 10 min read

10 Best Discount Strategies for eCommerce Retailers

Today there is no longer discussion about whether your online store should or shouldn’t offer discounts. This is because the best discount strategies can help you increase your conversions and retention rates. However, poorly implemented discount strategies can destroy your business in the long run.

Conversion Optimization | 9 min read

What is Down Selling: A Complete Guide to Boosting Your Conversions

Ecommerce remains a rapidly growing but competitive market. With US online retail sales expected to top $1.02 trillion in 2022, more and more businesses are looking to either shift to online sales or to supplement their physical stores with an online presence.

Web Design | 13 min read

How to Add Free Photos to Your Online Store with Unsplash

Shift4Shop’s Unsplash integration makes it easy to quickly add free stock photos to your eCommerce website. Let’s take a look at how it works, and some strategies for choosing the best stock images!

 

Email Marketing | 8 min read

How to Drive eCommerce Sales with Email Coupons

Email marketing is more popular and effective than ever, and thousands of businesses are trying to implement it into their processes. This marketing approach has amazing profitability because, according to analysts, for every 1 dollar spent, you get $42 (that is, ROI is 4200%). Inspiring, isn't it?

Online Tools | 12 min read

Top 12 Business Management Software Tools in 2022

Whether you are a freelancer, small firm, startup, or a large enterprise, you will need some way to manage and keep track of various business activities and operations. If you fail to do so efficiently, the consequences can be really harsh on your business. This is where business management software comes in handy.

Conversion Optimization | 12 min read

9 Automated Web Push Notifications That Will Boost Your eCommerce Revenue

Creating awesome products and content is only half of the battle. To get your customers to actually buy your products, you need to share them with your audience on their preferred platform at exactly the right time.

But what can you do if your emails, social media, or SMS messages are getting lost in the sea of marketing promotions lying unread in your customer’s inbox? Well, there’s another option that you can try — web push notifications.

Email Marketing | 9 min read

How To Use Email Sequences in eCommerce Marketing

Every eCommerce business relies on automation to take its business forward. They also need easy access to automation data to see where the business needs improvement. Email marketing is the top priority for most eCommerce businesses since it delivers an ROI of $42 for every dollar spent.

SEO | 8 min read

7 Best Tips to Scale SEO for Your eCommerce Business's Organic Traffic

Ecommerce has been a growing sector in the global economy for decades, but eCommerce adoption and spending has increased dramatically in the past few years. And, due the pandemic, eCommerce became a backbone of the modern global economy due to limited in-person shopping. Amongst this growth, many eCommerce companies saw increased organic search and profits from utilizing SEO.

Web Design | 8 min read

The Ultimate Guide to Working With Web Designers for Your Online Store

The central component to any eCommerce operation is, naturally, the website. A website can make or break any business through a variety of variables such as design, run time, and overall functionality. If you’re using an eCommerce platform to build your online store, then you’ll likely have many ready-made templates available to use. However, that’s not the only option at your disposal.

Conversion Optimization | 9 min read

How to Use Customer Testimonials to Boost eCommerce Sales

In the world of eCommerce, it’s become much harder to stand out as a credible seller. Amidst a plague of false advertising and broken promises, you’re out there trying to portray yourself as an honest and reliable seller.

Praising yourself, your product, or your service might seem the obvious thing to do, but it’s a strategy that’s been tried for decades.

So why not let your customers do the talking for you?

Social Media | 13 min read

17 Most Successful LinkedIn Marketing Strategies for Brands in 2022

With over 810 million registered users today, LinkedIn is an essential social media platform to leverage for marketing. Compared to Facebook, it generates leads 277% more effectively. In fact, according to Kinsta, LinkedIn accounts for 80% of B2B leads.

eCommerce Features | 12 min read

Why Shift4 and Shift4Shop are a Winning Combination for eCommerce

As a business owner, you have a lot of decisions to make. And it’s always important to look for the very best solutions for your business’ needs.

Customer Service | 8 min read

10 Steps to Ensure eCommerce Post-Purchase Success

You did it! You’ve received an order and your store has officially sold a product. That’s it, right? While receiving a paid order is the final step in the marketing cycle, it is the first step in a new consumer journey. For your business to succeed, you need to have a new set of protocols in place during this phase. 

Starting a Business | 13 min read

How to Create a Multichannel Sales Blueprint for eCommerce

Have you noticed that every successful eCommerce business uses multichannel sales? And have you wondered why that’s the case? The answer is simple: because it increases our chance of being noticed by potential customers and increases your sales. But, if it was that easy, everyone would do it.

SEO | 15 min read

10 Predictions for The Future of Google and eCommerce in 2022

One tongue-in-cheek measure of success that Silicon Valley executives have mentioned a few times is the ability to have your company name turned into a verb. How often do we say "just Google it?"

That is how ubiquitous Google's search engine has become in our lives.

In this quid pro quo arrangement, we (Google's users) have reaped the benefits of a well-optimized search engine.

Conversion Optimization | 11 min read

9 Checkout Design Mistakes That Send eCommerce Customers Running

Checkout pages are often seen as an afterthought, since most of the purchase decisions have already been made prior to reaching this step. But it’s here that the customer actually commits to the purchase, and will either follow through – or head for the door.

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