eCommerce Blog

Web Design | 7 min read

Ways to Improve Your Website's User Experience

Here's an alarming statistic: a staggering 88 percent of online shoppers claim they won't revisit a website after a bad user experience, according to Amazon Web Services. However, there's this common misconception that providing visitors with a good user experience equates to having a visually appealing website.

If you are like most people, you most likely assumed having an aesthetically pleasing website would suffice. So, how come you're still not generating as many leads, and your site's[...]

Starting a Business | 8 min read

The Ultimate Guide to Starting Your Own Online Clothing Line

There is no better time than right now to start your own clothing line online. Not only are there more resources than ever to get you started in the right direction, but there are also endless ways to market your clothing line, which means it’s easier than ever to find your customers and put your products in front of them.

Of course, no matter how simple it might be to start your own clothing business online, there’s still plenty of work to be done. While anyone can have a good idea for a[...]

Starting a Business | 6 min read

11 Mistakes People Make When Running an eCommerce Business

Rules and best practices surrounding eCommerce can be numerous. They can also be quite confusing and overwhelming to the uninitiated. If eCommerce isn’t something a person formally studied, it must be learned on its own, which requires guessing, testing and a significant amount of reading to ensure they are going about it the right way.

eCommerce Marketing | 8 min read

How to Use Intent-Based Marketing to Drive Unique CX

The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.

Intent-based marketing is an excellent way to do this.

eCommerce Marketing | 7 min read

5 Ways Focusing on Brand Value Creates Revenue Growth in 2021

As a business owner, generating and growing revenue is a top priority. If your company's revenue isn't constantly climbing, trouble could be on the horizon. Like many business owners, you probably know many ways to boost retention and revenue already. If not, you're missing out on a powerful way to grow and scale your business. By making brand value a cornerstone of your marketing efforts, you'll see revenue grow consistently and effectively – even during uncertain economic times.

Even if[...]

Shipping & Fulfillment | 11 min read

Top 13 eCommerce Order Fulfillment Companies

Whenever you think about starting an eCommerce business, warehousing, shipping, and fulfillment may come to mind.

Surely, creating sales is the interesting part. However, what happens after the order is made? Somehow your item needs delivering to customers' hands. One of the most popular ways to handle this part is to partner with an order fulfillment company. There are a number of fulfillment services that will store your products and pack and ship your orders.

Social Media | 9 min read

Social Media Marketing Holidays to Inspire Your Next Successful Campaign

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my[...]

eCommerce Marketing | 10 min read

Top Lead Generation Statistics to Inform Your Marketing Strategy

In the online age, there’s a long list of things you need to do to survive. Lead generation is one of them. Marketing, and ultimately selling, isn’t as simple as it used to be. With so many businesses online, the stakes are high when it comes to getting people to opt for you over your competitors. The hard-sell approach is outdated and lead generation has taken its place.

Because the landscape of how people buy has changed, marketing has shifted too. Successful online businesses now focus on[...]

Online Tools | 7 min read

The 10 Best RingCentral Alternatives for Online Businesses in 2021

Communication is everything when it comes to business. Not only will you lose sales if you can’t communicate with potential customers in a timely manner, but you also run the risk of earning negative reviews if you can’t answer your current customers’ questions as soon as possible. And because communication is so essential, making sure that you have a reliable way to communicate with customers is critical to your success.

The better you’re able to communicate with your customers, the better[...]

Conversion Optimization | 9 min read

9 Ways to Increase Landing Page Conversion Rates

Getting visitors to your site is tedious, expensive, tiring, and all in all — extremely difficult. But it’s even harder to see them leave without making any kind of action.

It is said that, in 2020, eCommerce had grown in one year at the rate it would have in three years. Sure, having more traffic is great and it seems easier to make more sales when you have a traffic influx. But that is just one part of the success formula.

There is no need to point out that increasing your conversion rate[...]

eCommerce Marketing | 9 min read

Personalization in Social Media Marketing: 9 Tips

In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.

This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.

But it’s[...]

b2b ecommerce | 12 min read

5 Tips B2B Brands Can Use in Offline Marketing

B2B marketing is a dynamic and ever-evolving phenomenon. Marketers in the B2B domain are always on the lookout for new and effective strategies because they understand that acquiring business clients happens both in the online and real world. Despite the stellar advances made by digital marketing in the last decade, B2B is one field where offline marketing is an equally important aspect of the overall marketing strategy. Traditional forms of offline and outdoor marketing constitute a sizable[...]

Conversion Optimization | 11 min read

How to Optimize Your eCommerce Website for Easy Product Discovery

If your products are not easy to find, you’re losing customers in real-time.

According to Marketing Charts, 46% of shoppers say they go shopping online just for browsing.

Almost half of your traffic comes to your website, hoping that you’ll show them the right product for them.

What this means is… Are you optimizing your website for the people who still don’t know what to buy?

Conversion Optimization | 14 min read

How to Collect and Use Customer Data to Grow Your eCommerce Business

No matter the industry, success in the business world comes down to a company’s ability to serve and deliver value to the consumer.

To deliver this value, the team needs to understand their customers as best as they possibly can.

From their “on-paper” demographic information and their personality traits, to their personal and professional goals, to their tendencies and behaviors as a consumer, truly knowing your customers is the key to attracting, engaging, and retaining a loyal audience[...]

Customer Service | 8 min read

6 Ways to Prevent Buyer's Remorse and Encourage Customer Loyalty

At some point, every company faces the headache that is buyer’s remorse. It stands as an obstacle when we seek to build strong relationships between customers and our businesses. Buyer’s remorse lets you believe you have made a successful sale, only to find that your customer has flipped and is wanting a refund.

Web Design | 7 min read

A Quick Start Guide to Using Heatmaps For E-Commerce

All too often, websites are built on a series of assumptions, e-commerce platform limitations and best guesses. No matter how you arrived at your current website, it's likely there is at least one element that drives you crazy or that makes you less confident you're operating at 100% effectiveness. Dynamic heatmaps are a powerful tool to help illustrate what’s actually happening on your website.

Email Marketing | 8 min read

10 Ways to Improve Your Email Deliverability

What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.

Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]

Conversion Optimization | 11 min read

How to Encourage Purchases from Different Types of Online Shoppers

Every company wants to be able to understand their customers. Insights and analytics help you to make more informed business decisions. But sometimes it isn’t as easy as just looking at and interpreting the numbers. Different consumers behave differently and eCommerce websites that only cater to one type of consumer can suffer in the sales department.

In this article, we have compiled the most common types of online shoppers and how you can specifically target each one.

eCommerce Marketing | 10 min read

The 15 Best Lead Generation Tools for Your Business

Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most[...]

Starting a Business | 11 min read

7 Ways to Make Money from Blogging

Blogging can be an awesome way of expressing your creativity, documenting your day-to-day life and meeting like-minded people.

But did you know it can also be an extremely lucrative business model?

Whether you’re looking to build your blog as a brand or simply use blogging as a promotional tool for your online business, there are a ton of ways to monetize a blog once you’re generating consistent traffic.

In this article, we’re going to break down our 7 favorite ways to make money from[...]

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