eCommerce Blog

Starting a Business | 9 min read

5 Most Popular Types of Companies to Start

Starting your own business is exciting, but it can also be a bit daunting to learn exactly where to start. Understanding the different types of businesses that you can choose from is an important first step.

Will you have a partnership, sole proprietorship, or non-profit organization? Which is best for the dreams you’re building? We’ll discuss the five most popular types of companies and how they work so that you can make an informed decision.

eCommerce Features | 12 min read

How to Manage Amazon Orders with Shift4Shop

Every business owner is looking for ways to reach more customers. Multichannel eCommerce — selling your products on more than one website or marketplace — is one of the best solutions for doing so. Amazon is a common choice for multichannel sales due to its huge customer base and services like Fulfillment by Amazon (FBA) that offer new opportunities for retailers.

Many brands have had great success selling on both Amazon and their own websites, but one of the pitfalls of multichannel[...]

Web Design | 13 min read

The 10 Best Landing Page Builders for eCommerce

What are the different types of pages you can find on a shopping website? The answer may be trickier than you would expect. You have the home page, naturally. You have your product pages, as well as the category pages that organize them. There are checkout pages, which guide customers into placing orders. There are also more informative sections like the About page, the Contact Us page, blog posts, terms and conditions, and more.

Online Tools | 8 min read

12 Best Online Software to Create Sales Proposals for Your Business

Getting leads is one thing, but closing those leads is something entirely different. While it can feel great to have request after request come in for work, the only way you and your business can actually survive is if those requests turn into sales. Whether you’re the one pitching a project or responding to a customer’s need, the better your sales proposal, the better the chances are that you’ll get a “yes” at the end of the day.

Apps & Integrations | 10 min read

4 Ways To Integrate Augmented Reality Into the eCommerce Experience

Online shoppers are more likely to make purchases on websites that offer augmented reality (AR) technology. But, those shoppers are not only making the purchase simply because the site offers AR technology.

They are likely to purchase items because AR technology compels them to do so in a way ordinary eCommerce websites don't. AR gives them a feeling of certainty about the product in a way 2D pictures or words can’t.

Conversion Optimization | 11 min read

25 of the Best eCommerce Practices to Boost Your Online Sales in 2021

Selling online can be very fruitful. However, for one reason or another, you may feel like you aren’t taking advantage of every opportunity. This triggers an age-old question: How do I improve my sales?

While this question can be answered in a number of ways, some methods are better than others when it comes to effectively improving your online sales. Here are some of the best practices to increase online sales in 2021.

eCommerce Features | 14 min read

Shift4Shop Guide to Inventory Management

Inventory management is one of the most crucial parts of running a successful store. Whether you're selling online, offline, or both, proper inventory management will reduce problems and lighten your workload. It can even increase sales and brand loyalty, such as by offering back order for products rather than simply marking them as out of stock.

eCommerce Marketing | 8 min read

How eCommerce Brands Can Utilize Digital Signage

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

b2b ecommerce | 14 min read

10 Must-Have B2B Tools for Marketing

From search engine optimization (SEO), content, and social media to email, lead generation, and customer experience, a lot goes into successful B2B marketing.

Customer Service | 8 min read

49 Customer Feedback Questions You Can Ask to Get Genuine Answers

Customer feedback is truly the backbone of a thriving business.

A customer review alone is not sufficient – but a positive customer review has become vital in the decision-making process. In fact, a majority of customers are looking for 4 out of 5 stars, because negative reviews are driving factors.

The writing is on the wall: Customer reviews not only instill trust among users but can also positively impact your business's bottom line.

Shipping & Fulfillment | 10 min read

How to Calculate Dimensional Weight for eCommerce Shipping

Shipping costs are consistently the leading cause of shopping cart abandonment. Customers add products to their cart and get through checkout, only to see shipping costs that they didn’t expect to pay. For many customers, this is enough to put them off of going through with the purchase entirely.

In order to be upfront with customers about their expected shipping costs, you also need to understand how their costs will be calculated as a business owner. One of the most common ways that[...]

Email Marketing | 9 min read

10 Best Newsletter Subject Lines for Conversions

Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.

Starting a Business | 12 min read

The 20 Best Business Blogs You Should Actually Take the Time to Read

You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.

Online Tools | 7 min read

What is Website Cache & How Do You Clear Your Browser’s Cache?

Have you ever been told to “clear your cache,” only to have no idea what that means? Whether you’re a website owner or someone who simply browses the Internet, you should be familiar with cache and how it works.

Cache helps website pages to run quickly and smoothly, but it can incidentally cause issues when things don’t load correctly. It can also get in the way of on-the-fly website editing. Whatever the situation may be, you most likely will need to know what cache is at some point – and[...]

SEO | 10 min read

8 Link Building Services to Increase Domain Authority

Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.

eCommerce Marketing | 9 min read

How to Use Interactive Content to Drive eCommerce Sales

Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.

It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.

Email Marketing | 6 min read

5 Ways to Optimize Your Shop's Email Communications

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

eCommerce Marketing | 17 min read

How to Personalize eCommerce Customer Support: 6 Elements to Automate

In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.

In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.

In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.

Starting a Business | 10 min read

How to Create a Business Continuity Plan for eCommerce

In early April 2021, LinkedIn reportedly suffered a data breach that compromised over half a billion profiles. Just recently, Facebook was a victim of a similar attack.

When Big Tech, with their sophisticated cybersecurity systems, can be victims of data scraping attacks, small businesses need to be exceptionally watchful. An airtight business continuity plan can help combat these with simple yet effective solutions that you can quickly put into practice with limited resources.

Conversion Optimization | 7 min read

9 Best Practices to Reduce Customer Churn

Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.

You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.

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