eCommerce Blog

Customers can be apprehensive about shopping online, and for good reason. The number of reported scams, successful hacking attempts, and instances of credit card fraud is increasing every day. It's also not helpful to a small business that so many scam websites pop up, which makes it harder for customers to trust any website they're not closely familiar with.

It's right (and smart) for online customers to be cautious. But for small online business owners, it can be a struggle to keep up with[...]

Arguably one of the most important aspects of a website is its design. The look of your eCommerce website is often the first, and most lasting, impression that’s left on potential customers. Good web design can establish trust in the customer, and make the shopping experience user friendly — especially if it’s responsive and easy to navigate. 

What should your priorities be when setting up your online store? Ideally, you should give yourself the time and use the resources necessary to make sure that every aspect is optimized to near-perfection. With that said, some aspects are more valuable and deserving of your attention than others. If you do not get them right, nothing else you do with your store will matter.

Running an online business is hard work, but the possibilities for online marketing are limitless!

One of the most important considerations when choosing an eCommerce platform is the type of support that will be available to you. As a business owner, you're sure to have a lot on your plate, so quick access to useful help and resources can make all the difference. Shift4Shop maintains a robust technical support and customer service system that provides several methods for you to get the answers to your questions and report any emerging issues.

We've made support options available for all[...]

For most online businesses, social media presence isn't just recommended – it’s necessary. If you don't have a strong profile on every popular and relevant platform, you'll miss out on a huge audience.

But, if you can build the perfect Facebook Business Page, you’ll capture more customers than ever before.

How should you price your products? This is one of the most crucial elements to consider when building your online store. Mistakes in your pricing strategy can be costly. In fact, pricing is one of the elements that will make or break your online venture.

The groundbreaking metrics expert Katharine Delahaye Paine once said, "the moment you make a mistake in pricing, you're eating into your reputation or your profits." But what did she mean? How can you avoid these mistakes?

You don’t want to[...]

Upon the public launch of the World Wide Web nearly three decades ago, people all over the globe were optimistic about the internet. Few could have predicted how much it would change our lives, but many could see the potential. Among the most exciting aspects was the exponentially increased ability to connect, communicate, and share information with other users from anywhere on Earth. By pooling our resources, we could create repositories of knowledge more comprehensive than all the world’s[...]

Every day, over 4 million blog posts are published.

With the Internet exploding with content in this new digital age, people are inundated with options. To stand out, your online content writing has to be engaging and sharp.

If the post rambles or has offensive material, you can say goodbye to that reader forever. In a poll conducted by a market research firm in New York, over 35% of people admitted they would not buy products from a company that has offensive content.

In this article, we’ll[...]

27 million business cards are printed daily. But why are business cards so popular and how can you ensure your business cards are correct before you invest in printing?

Every business needs to increase the size of its customer base to ensure continued growth. While a detailed marketing strategy and great SEO are important for finding new customers, they're not your only options. To scale up effectively, you need to go where your potential customers are — and often, they're shopping on other websites like eBay or Amazon, searching for products on Google Shopping, exploring their interests on Facebook, getting ideas from Pinterest… you get the picture.

In this tough and challenging economic times, many people are searching for ways to supplement their income and earn some extra money. Some people may choose to take a part-time job at a convenience store or a restaurant; others might opt to do some freelance work. But an increasingly popular - and convenient - way to make money today is by selling things online.