---
title: Shift4Shop eCommerce Blog (76)
description: eCommerce Blog by Shift4Shop (76)
---

[![eCommerce Blog](https://blog.shift4shop.com/hubfs/shift4shop/shift4-blog.jpg)](https://blog.shift4shop.com/)

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# eCommerce Blog

[Social Media](https://blog.shift4shop.com/topic/social) | 6 min read

## [Marketing Lessons We Can Learn from Starbucks](https://blog.shift4shop.com/starbucks-marketing-lessons)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [March 24, 2011](https://blog.shift4shop.com/starbucks-marketing-lessons) [0 Comments](https://blog.shift4shop.com/starbucks-marketing-lessons#comments-listing)

[![iStock-459012781](https://blog.shift4shop.com/hs-fs/hubfs/iStock-459012781.jpg?width=12&name=iStock-459012781.jpg)](https://blog.shift4shop.com/starbucks-marketing-lessons)

[**](https://blog.shift4shop.com/starbucks-marketing-lessons)

You don't have to be a coffee drinker to appreciate the [marketing strategies](https://blog.shift4shop.com/ecommerce-marketing-strategy) that grew Starbucks into a multibillion-dollar company since its founding in 1971. Once a small coffeehouse in Seattle, Washington, Starbucks now has over 27,600 locations all over the world, spanning 6 continents. It's a classic success story of a small business growing into a global household name, and represents the ambitions of millions of entrepreneurs everywhere.

[Continue Reading...](https://blog.shift4shop.com/starbucks-marketing-lessons)

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[Shipping & Fulfillment](https://blog.shift4shop.com/topic/shipping-fulfillment) | 8 min read

## [What to Know Before You Outsource Order Fulfillment](https://blog.shift4shop.com/outsourcing-order-fulfillment)

 By [Jake Rheude](https://blog.shift4shop.com/author/jake-rheude) [March 07, 2011](https://blog.shift4shop.com/outsourcing-order-fulfillment) [0 Comments](https://blog.shift4shop.com/outsourcing-order-fulfillment#comments-listing)

[![Outsourcing Order Fulfillment](https://blog.shift4shop.com/hs-fs/hubfs/Outsource%20Order%20Fulfillment.jpg?width=12&name=Outsource%20Order%20Fulfillment.jpg)](https://blog.shift4shop.com/outsourcing-order-fulfillment)

[**](https://blog.shift4shop.com/outsourcing-order-fulfillment)

Does packing boxes and printing shipping labels feel like it’s getting in the way of running your business?

It happens to nearly every company as they scale, facing a challenge of trying to hire more staff to handle a warehouse or potentially turning those operations over to a partner that focuses specifically on fulfillment operations.

It’s a critical juncture and one that can make a major difference for today’s costs and tomorrow’s growth. There are challenges to deciding to keep fulfillment\[...\]

[Continue Reading...](https://blog.shift4shop.com/outsourcing-order-fulfillment)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 5 min read

## [4 Ecommerce Tips to Increase Cyber Monday’s Online Sales](https://blog.shift4shop.com/blog/4-ecommerce-tips-to-increase-cyber-mondays-online-sales)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [November 23, 2010](https://blog.shift4shop.com/blog/4-ecommerce-tips-to-increase-cyber-mondays-online-sales) [0 Comments](https://blog.shift4shop.com/blog/4-ecommerce-tips-to-increase-cyber-mondays-online-sales#comments-listing)

[![Offer Sales for Black Friday, Cyber Monday, and Green Monday](https://blog.shift4shop.com/hs-fs/hubfs/Offer%20Sales%20for%20Black%20Friday%2c%20Cyber%20Monday%2c%20and%20Green%20Monday.png?width=12&name=Offer%20Sales%20for%20Black%20Friday%2c%20Cyber%20Monday%2c%20and%20Green%20Monday.png)](https://blog.shift4shop.com/blog/4-ecommerce-tips-to-increase-cyber-mondays-online-sales)

[**](https://blog.shift4shop.com/blog/4-ecommerce-tips-to-increase-cyber-mondays-online-sales)

## Preparing for Cyber Monday’s Online Sales - 4 Ecommerce Tips for Merchants

Since its introduction in 2005, Cyber Monday has become the biggest day for online sales. Immediately following Black Friday, consumers are in “shopping mode” and want to continue purchasing any goods that couldn’t be acquired during Black Friday sales.  Online shopping during Cyber Monday helps fill this need to complete their yearly holiday purchasing.

So, with millions being spent online during Cyber Monday, online\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/4-ecommerce-tips-to-increase-cyber-mondays-online-sales)

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[Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 8 min read

## [Best Trust and Security Seals for Websites](https://blog.shift4shop.com/blog/5-trust-and-security-tools-to-improve-conversions)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [November 04, 2010](https://blog.shift4shop.com/blog/5-trust-and-security-tools-to-improve-conversions) [2 Comments](https://blog.shift4shop.com/blog/5-trust-and-security-tools-to-improve-conversions#comments-listing)

[![Trust Badges for Websites](https://blog.shift4shop.com/hs-fs/hubfs/Trust%20Badge.jpg?width=12&name=Trust%20Badge.jpg)](https://blog.shift4shop.com/blog/5-trust-and-security-tools-to-improve-conversions)

[**](https://blog.shift4shop.com/blog/5-trust-and-security-tools-to-improve-conversions)

Customers can be apprehensive about shopping online, and for good reason. The number of reported scams, successful hacking attempts, and instances of credit card fraud is increasing every day. It's also not helpful to a small business that so many scam websites pop up, which makes it harder for customers to trust any website they're not closely familiar with.

It's right (and smart) for online customers to be cautious. But for small online business owners, it can be a struggle to keep up with\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/5-trust-and-security-tools-to-improve-conversions)

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[Web Design](https://blog.shift4shop.com/topic/web-design) | 7 min read

## [How to Customize Your 3dcart Store's Theme](https://blog.shift4shop.com/how-to-edit-your-website-theme)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [June 21, 2010](https://blog.shift4shop.com/how-to-edit-your-website-theme) [1 Comment](https://blog.shift4shop.com/how-to-edit-your-website-theme#comments-listing)

[![Edit 3dcart Theme](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1059208092.jpg?width=12&name=iStock-1059208092.jpg)](https://blog.shift4shop.com/how-to-edit-your-website-theme)

[**](https://blog.shift4shop.com/how-to-edit-your-website-theme)

Arguably one of the most important aspects of a website is its **design**. The look of your eCommerce website is often the first, and most lasting, impression that’s left on potential customers. Good web design can establish trust in the customer, and make the shopping experience user friendly — especially if it’s responsive and easy to navigate. 

[Continue Reading...](https://blog.shift4shop.com/how-to-edit-your-website-theme)

- [Tweet](https://twitter.com/share)

[Fraud Prevention](https://blog.shift4shop.com/topic/fraud-prevention) | 9 min read

## [How to Make Your eCommerce Website PCI-Compliant](https://blog.shift4shop.com/blog/3dcart-earns-recognition-as-visa-pci-dss-validated-service-provider)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 03, 2010](https://blog.shift4shop.com/blog/3dcart-earns-recognition-as-visa-pci-dss-validated-service-provider) [0 Comments](https://blog.shift4shop.com/blog/3dcart-earns-recognition-as-visa-pci-dss-validated-service-provider#comments-listing)

[![PCI Compliance](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1159440600.jpg?width=12&name=iStock-1159440600.jpg)](https://blog.shift4shop.com/blog/3dcart-earns-recognition-as-visa-pci-dss-validated-service-provider)

[**](https://blog.shift4shop.com/blog/3dcart-earns-recognition-as-visa-pci-dss-validated-service-provider)

What should your priorities be when setting up your online store? Ideally, you should give yourself the time and use the resources necessary to make sure that every aspect is optimized to near-perfection. With that said, some aspects are more valuable and deserving of your attention than others. If you do not get them right, nothing else you do with your store will matter.

[Continue Reading...](https://blog.shift4shop.com/blog/3dcart-earns-recognition-as-visa-pci-dss-validated-service-provider)

- [Tweet](https://twitter.com/share)

[Social Media](https://blog.shift4shop.com/topic/social) | 6 min read

## [Mastering the Art of Social Commerce for Your Online Business](https://blog.shift4shop.com/socialcommerce)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [May 19, 2010](https://blog.shift4shop.com/socialcommerce) [3 Comments](https://blog.shift4shop.com/socialcommerce#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/social-commerce.jpg?width=12&name=social-commerce.jpg)](https://blog.shift4shop.com/socialcommerce)

[**](https://blog.shift4shop.com/socialcommerce)

Running an online business is hard work, but the possibilities for online marketing are limitless!

[Continue Reading...](https://blog.shift4shop.com/socialcommerce)

- [Tweet](https://twitter.com/share)

[eCommerce News](https://blog.shift4shop.com/topic/ecommerce-news) | 8 min read

## [Shift4Shop Support & Customer Service: The Complete Guide](https://blog.shift4shop.com/shift4shop-technical-support-for-ecommerce)

 By [Jimmy Rodriguez](https://blog.shift4shop.com/author/jimmy-rodriguez) [April 02, 2010](https://blog.shift4shop.com/shift4shop-technical-support-for-ecommerce) [0 Comments](https://blog.shift4shop.com/shift4shop-technical-support-for-ecommerce#comments-listing)

[![Shift4Shop technical support](https://blog.shift4shop.com/hs-fs/hubfs/Shift4Shop%20Technical%20Support.png?width=12&name=Shift4Shop%20Technical%20Support.png)](https://blog.shift4shop.com/shift4shop-technical-support-for-ecommerce)

[**](https://blog.shift4shop.com/shift4shop-technical-support-for-ecommerce)

One of the most important considerations when choosing an [eCommerce platform](https://www.3dcart.com/) is the type of support that will be available to you. As a business owner, you're sure to have a lot on your plate, so quick access to useful help and resources can make all the difference. Shift4Shop maintains a robust technical support and [customer service system](https://www.liveagent.com/customer-service-software/) that provides several methods for you to get the answers to your questions and report any emerging issues.

We've made support options available for all\[...\]

[Continue Reading...](https://blog.shift4shop.com/shift4shop-technical-support-for-ecommerce)

- [Tweet](https://twitter.com/share)

[Social Media](https://blog.shift4shop.com/topic/social) | 9 min read

## [How to Create a Facebook Business Page](https://blog.shift4shop.com/how-to-create-a-facebook-business-landing-page)

 By [Gonzalo Gil](https://blog.shift4shop.com/author/gonzalo-gil) [March 02, 2010](https://blog.shift4shop.com/how-to-create-a-facebook-business-landing-page) [0 Comments](https://blog.shift4shop.com/how-to-create-a-facebook-business-landing-page#comments-listing)

[![Facebook Business Page](https://blog.shift4shop.com/hs-fs/hubfs/iStock-502754403.jpg?width=12&name=iStock-502754403.jpg)](https://blog.shift4shop.com/how-to-create-a-facebook-business-landing-page)

[**](https://blog.shift4shop.com/how-to-create-a-facebook-business-landing-page)

For most online businesses, social media presence isn't just recommended – it’s necessary. If you don't have a strong profile on every popular and relevant platform, you'll miss out on a huge audience.

But, if you can build the perfect Facebook Business Page, you’ll capture more customers than ever before.

[Continue Reading...](https://blog.shift4shop.com/how-to-create-a-facebook-business-landing-page)

- [Tweet](https://twitter.com/share)

[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 8 min read

## [How to Price Your Products – The Ultimate Product Pricing Formula](https://blog.shift4shop.com/how-to-price-your-products)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [January 19, 2010](https://blog.shift4shop.com/how-to-price-your-products) [1 Comment](https://blog.shift4shop.com/how-to-price-your-products#comments-listing)

[![iStock-1174227946](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1174227946.jpg?width=12&name=iStock-1174227946.jpg)](https://blog.shift4shop.com/how-to-price-your-products)

[**](https://blog.shift4shop.com/how-to-price-your-products)

How should you price your products? This is one of the most crucial elements to consider when building your online store. Mistakes in your pricing strategy can be costly. In fact, pricing is one of the elements that will make or break your online venture.

The groundbreaking metrics expert Katharine Delahaye Paine once said, "the moment you make a mistake in pricing, you're eating into your reputation or your profits." But what did she mean? How can you avoid these mistakes?

You don’t want to\[...\]

[Continue Reading...](https://blog.shift4shop.com/how-to-price-your-products)

- [Tweet](https://twitter.com/share)

[Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 6 min read

## [TRUSTe Privacy Program Review](https://blog.shift4shop.com/truste-privacy-program)

 By [Alejandro Vasquez](https://blog.shift4shop.com/author/alejandro-vasquez) [December 05, 2009](https://blog.shift4shop.com/truste-privacy-program) [0 Comments](https://blog.shift4shop.com/truste-privacy-program#comments-listing)

[![TRUSTe Privacy](https://blog.shift4shop.com/hs-fs/hubfs/iStock-1069718604.jpg?width=12&name=iStock-1069718604.jpg)](https://blog.shift4shop.com/truste-privacy-program)

[**](https://blog.shift4shop.com/truste-privacy-program)

Upon the public launch of the World Wide Web nearly three decades ago, people all over the globe were optimistic about the internet. Few could have predicted how much it would change our lives, but many could see the potential. Among the most exciting aspects was the exponentially increased ability to connect, communicate, and share information with other users from anywhere on Earth. By pooling our resources, we could create repositories of knowledge more comprehensive than all the world’s\[...\]

[Continue Reading...](https://blog.shift4shop.com/truste-privacy-program)

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[eCommerce Marketing](https://blog.shift4shop.com/topic/ecommerce-marketing) | 7 min read

## [Online Content Writing: Forbidden Words to Avoid](https://blog.shift4shop.com/blog/forbidden-words)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [June 15, 2009](https://blog.shift4shop.com/blog/forbidden-words) [0 Comments](https://blog.shift4shop.com/blog/forbidden-words#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/forbidden-words.jpg?width=12&name=forbidden-words.jpg)](https://blog.shift4shop.com/blog/forbidden-words)

[**](https://blog.shift4shop.com/blog/forbidden-words)

Every day, [over 4 million](https://hostingfacts.com/internet-facts-stats/) blog posts are published.

With the Internet exploding with content in this new digital age, people are inundated with options. To stand out, your online content writing has to be engaging and sharp.

If the post rambles or has offensive material, you can say goodbye to that reader forever. In a poll conducted by a market research firm in New York, [over 35% of people](https://www.i-scoop.eu/how-distasteful-ads-and-spokespersons-can-damage-your-brand/) admitted they would *not* buy products from a company that has offensive content.

In this article, we’ll\[...\]

[Continue Reading...](https://blog.shift4shop.com/blog/forbidden-words)

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[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 7 min read

## [The Best Free Business Card Mockup Templates and Makers Available](https://blog.shift4shop.com/free-business-card-makers)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [May 08, 2009](https://blog.shift4shop.com/free-business-card-makers) [0 Comments](https://blog.shift4shop.com/free-business-card-makers#comments-listing)

[![](https://blog.shift4shop.com/hs-fs/hubfs/business-cards-maker.jpg?width=12&name=business-cards-maker.jpg)](https://blog.shift4shop.com/free-business-card-makers)

[**](https://blog.shift4shop.com/free-business-card-makers)

[27 million business cards](https://www.creditdonkey.com/business-card-statistics.html) are printed daily. But why are business cards so popular and how can you ensure your business cards are correct before you invest in printing?

[Continue Reading...](https://blog.shift4shop.com/free-business-card-makers)

- [Tweet](https://twitter.com/share)

[Apps & Integrations](https://blog.shift4shop.com/topic/apps-integrations) | 6 min read

## [GoDataFeed App & Integration Review](https://blog.shift4shop.com/godatafeed-app-review)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [April 29, 2009](https://blog.shift4shop.com/godatafeed-app-review) [0 Comments](https://blog.shift4shop.com/godatafeed-app-review#comments-listing)

[![godatafeed-review](https://blog.shift4shop.com/hs-fs/hubfs/godatafeed-review.png?width=12&name=godatafeed-review.png)](https://blog.shift4shop.com/godatafeed-app-review)

[**](https://blog.shift4shop.com/godatafeed-app-review)

Every business needs to increase the size of its customer base to ensure continued growth. While a detailed marketing strategy and great SEO are important for finding new customers, they're not your only options. To scale up effectively, you need to go where your potential customers are — and often, they're shopping on other websites like eBay or Amazon, searching for products on Google Shopping, exploring their interests on Facebook, getting ideas from Pinterest… you get the picture.

[Continue Reading...](https://blog.shift4shop.com/godatafeed-app-review)

- [Tweet](https://twitter.com/share)

[Starting a Business](https://blog.shift4shop.com/topic/starting-a-business) | 3 min read

## [Starting an Online Business](https://blog.shift4shop.com/earn-extra-money-by-starting-an-online-business)

 By [Shift4Shop](https://blog.shift4shop.com/author/shift4shop) [April 08, 2009](https://blog.shift4shop.com/earn-extra-money-by-starting-an-online-business) [0 Comments](https://blog.shift4shop.com/earn-extra-money-by-starting-an-online-business#comments-listing)

[![businessman](https://blog.shift4shop.com/hs-fs/hubfs/Imported_Blog_Media/businessman.jpg?width=12&name=businessman.jpg)](https://blog.shift4shop.com/earn-extra-money-by-starting-an-online-business)

[**](https://blog.shift4shop.com/earn-extra-money-by-starting-an-online-business)

In this tough and challenging economic times, many people are searching for ways to **supplement their income and earn some extra money**. Some people may choose to take a part-time job at a convenience store or a restaurant; others might opt to do some freelance work. But an increasingly popular - and convenient - way to make money today is by selling things online.

[Continue Reading...](https://blog.shift4shop.com/earn-extra-money-by-starting-an-online-business)

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  "@context" : "http://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "United States",
    "addressLocality" : "Center Valley",
    "addressRegion" : "PA",
    "postalCode" : "18034",
    "streetAddress" : "3501 Corporate Pkwy "
  },
  "alternateName" : "3dcart Shopping Cart Software",
  "areaServed" : {
    "@type" : "GeoCircle",
    "geoMidpoint" : {
      "@type" : "GeoCoordinates",
      "latitude" : "37.0902",
      "longitude" : "95.7129"
    },
    "geoRadius" : "500 km"
  },
  "description" : "Shopping Cart Software",
  "email" : "sales@3dcart.com",
  "image" : "https://www.3dcart.com/images/logo.png",
  "logo" : "https://www.3dcart.com/images/logo.png",
  "mainEntityOfPage" : {
    "@id" : "https://blog.shift4shop.com",
    "@type" : "WebPage",
    "description" : "eCommerce Blog by Shift4Shop (76)"
  },
  "naics" : "5112",
  "name" : "3dcart",
  "sameAs" : [ "https://www.3dcart.com", "https://www.facebook.com/3dcart", "https://www.twitter.com/3dcart", "https://plus.google.com/+3dcart", "https://instagram.com/3dcart/", "https://www.youtube.com/3dcart", "https://www.linkedin.com/company/3dcart.com", "https://www.pinterest.com/3dcart" ],
  "telephone" : "8882762108",
  "url" : "https://www.shift4shop.com"
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Shift4"
  },
  "dateModified" : "October 1, 2024, 12:00:00 PM",
  "datePublished" : "1970-01-01 00:00:00",
  "description" : "eCommerce Blog by Shift4Shop (76)",
  "headline" : "Shift4Shop eCommerce Blog",
  "image" : {
    "@type" : "ImageObject",
    "url" : ""
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.3dcart.com",
    "@type" : "WebPage",
    "description" : "eCommerce Blog by 3dcart"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.3dcart.com/images/logo.png"
    },
    "name" : "3dcart"
  }
}
```