Starting an eCommerce brand may seem like a good (or even easy) idea. However, you’ll quickly realize that it can get complicated – especially in terms of getting customers through your virtual door. Finding your audience is an ongoing process and, unfortunately, at the beginning it can be painfully slow. Thankfully, there are ways to boost your brand’s visibility – and not all of them cost a ton of money. In the case of LinkedIn, promoting your brand doesn’t have to cost any money.
SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:
1. Choosing Your Long Tail Keywords
Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general one-word[...]
Below is a guest post from Instabill, an online payment processor specializing in high risk merchant accounts.
Inbound marketing focuses on getting found by customers and not forcing them to look at you through advertisements (outbound marketing). Inbound marketing is permission marketing centered on relationships and natural SEO.As an inbound marketing software, Hubspot is obviously all about 'inbound-marketing' but they have good reason to be. The impact word-of-mouth and customer reviews on online sales is immense! Just check out some of these facts:
PPC: Only 41% of people believe that ads ( Google[...]
Many eCommerce businesses set the goal of going global. Even the smallest business can grow enough that they set their sights on the worldwide market. After all, eCommerce is already about reaching an audience beyond the "local." So, going global can feel like the natural next step for a business that's already serving an entire country.
However, you shouldn't rush into going global. It might seem simple to start marketing your online store internationally, but it's not as easy as that. If[...]
Happy Cyber Monday! We hope that your online store's sales have soared this weekend! According to an IBM survey, online sales this past Friday were up 24.3% compared to last year, and those sales most likely will continue to grow. Last year's Cyber Monday was the the biggest day for online retail to date, raking in $1 billion in the United States alone!!
As the holiday season approaches, ecommerce merchants are gearing up to make most out of the opportunity. But will this year’s sales meet our holiday expectations?
We are optimistic about this year’s holiday season. Despite the gloomy state of global economy, ecommerce sales have shown growth over the past few months. MasterCard Advisors’ Spending Pulse report estimates ecommerce retail sales to grow at 12-14% this year compared to last year. All signs point towards yet another windfall holiday[...]
Digital products aren’t just a way to make money online; they're one of the fastest growing, most consumed types of products available around the world. Available in nearly every industry and with endless amounts of options for monetization, digital products are one of the most effective and simple ways to generate constant cash flow for your business. In fact, digital products have become so popular many businesses exist solely from selling these intangible products — they’re no longer just[...]
If your online store has a large inventory of products, it’s important to do everything you can as an eCommerce merchant to help customers find what they need from your site. Each customer shops differently, has unique needs and is coming to your store for a specific reason; one of the best ways to cater to customers on a personal basis is through faceted navigation and faceted search features.
Customers visiting your online store may or may not know what they're looking for, but it's safe to say that if you're lacking great search functionality, you're losing sales.
Many shoppers begin their online shopping session by typing into a site’s search box. The results they experience affect as much as half of the typical eCommerce company’s total sales. While shoppers who use site search comprise only 15-30% of visitors, site search users consistently convert 2x – 3x higher than shoppers[...]
Wish list offer retailers so many different ways of leading to a sale. Wish lists make it possible for people to come back to your site and find the products they want while also sending traffic through their friends and family who they share lists with.
In a nut shell here are three ways retailers can increase sales through wish lists.
Auto-delivery (otherwise known as automatic delivery or automatic shipping) is becoming increasingly popular with online retail stores that are looking to generate more money from individual customers. Not only do auto-delivery programs help to build a brand’s customer base, but because it streamlines shipping, auto-delivery makes businesses more effective — and more profitable.
By now, you’ve probably heard of the recent success of group coupon websites like Groupon and Living Social. The average Groupon has earned $8750 in revenue from roughly 350 sales. The average Groupon discount is roughly 56%, providing businesses with a convenient way to market and attract local customers by reaching out to them online.
Perhaps the greatest contributor to the smash success of a website like Groupon is its mass support in social media. Today, customers are looking for daily[...]
Have you ever worried about your website going down? Whether you run an online store or manage a blog, a downed site can mean lost traffic and business. While infrequent and short site outages are normal, some sites can go down for a much more malicious reason – a DDoS attack.
If you’ve ever been the target of a DDoS attack, or have witnessed one for yourself, you know exactly how debilitating it can be. But, what exactly is a DDoS attack, and how can you protect your website from it?
While most people tend to assume that the ads they see on Facebook don’t work, the reality is that, for many online businesses, they do. And not only do they just “work,” but they can be highly effective, making Facebook one of the top places businesses and brands go in order to generate leads and find new customers.
Want to increase visitors to your online store and make more sales without spending a penny extra on advertising?
Encouraging customer reviews is the way to do it.