If you have a physical store, you should definitely encourage your online visitors to drop by and check out your products. This is especially a helpful strategy to target those living nearby and those who prefer to actually see and touch the items.
It's even more useful to have a good store locator on your website if you actually have several different branches. After all, there are still plenty of shoppers who like to visit brick and mortar boutiques instead of buying your stuff over the[...]
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