eCommerce Blog

It's final. It's spectacular. It's live!

These days, more and more wannabe entrepreneurs are going for online businesses rather than targeting the traditional way. At the same time, there are plenty of existing traditional businesses who are also moving on to this modern cyber platform. Whichever of these two you belong to, it's essential that you understand the various shifts you ought to face and accomplish from conventional trade to online entrepreneurship.

How many people do you currently know who check their Facebook accounts every single day? Are you also active in different social media networks? It's definitely a BIG thing that you ought to take advantage of for your online business.

Unlike what many believe, social media optimization is not as simple as opening a Twitter account and posting something every day. It's not as easy as inviting your friends and website visitors to like your Facebook page.

Optimizing your business via social[...]

Imagine running aproduct-based business onlinevia multiple sales channels. Then, imagine having to do the bookkeeping for your individual sales platforms. Now imagine having to cross-reference all of that information to create customer profiles and track your inventory, orders, expenses, and so on.

Yikes!

Luckily, Intuit has released its Quickbooks Commerce platform, making data inventory management a streamlined and simplified process for small business owners.

Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.

Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.

A lot of online entrepreneurs have always used Facebook for social media marketing. But have you ever considered taking your customer service to a whole new level through this popular and valuable platform?

At one point or another, you've probably experienced a customer giving feedback or voicing out a concern on your Facebook page. Sometimes it's even done publicly in a comment. Hence, you cannot just ignore such things. You ought to be thankful that people are actually trying to interact.

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No matter how amazing your site content is, it won't be discovered by your target audience or anyone for that matter if you don't have optimized site accessibility. This means that search engines won't be able to crawl your pages and contents, thus they will not show up on search results. It's therefore a must to register with Google's Webmaster Tools and employ a variety of techniques to improve site accessibility. Examples of these techniques are the submission of a sitemap to search engines,[...]

There is a new option for 3dcart clients with the implementation and integration of MasterPass™, a digital wallet service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences.

The new service provides 3dcart’s expansive network of small business merchants the ability to offer their customers a convenient and flexible way to pay via the web or on a mobile device.

It's definitely no secret just how huge an impact pricing can have in any business.

How competitive is your pricing? And with the many competitors there are in the e-commerce industry, it can certainly be a big challenge to keep up-to-date with all the changes and statistics.

"Monitor, compare, compete." This is what you can expect to do when you've got an app like WisePricer to back up your online store. It's one of the best apps you can incorporate in your 3dcart store and thus optimize your[...]

To this day, Twitter remains to be one of the top-performing social media networks and an unquestionably powerful marketing tool for online businesses. This is why it's essential for you to learn how to build your own Twitter followers.

As the experts say, it's not just all about the numbers. It's more of the quality of those numbers. What percentage of your followers can you consider relevant? Hence, this is the reason you need to understand the tips that work in bringing in these relevant[...]

With the continuous proliferation of eCommerce and the mounting popularity of affiliate marketing, it's no wonder e-products (otherwise referred to as "digital downloads" or "softgoods" are also thriving in the market these days. Many would-be online entrepreneurs are thinking of either selling others' e-books, software, and selling other types of e-products or coming up with their own. Moreover, even established online stores are now venturing into these digital goods to lure in more customers[...]

3dcart's Image Gallery feature gives merchants the ability to easily add product images and improve users' sensory experience. This is important because in traditional retail stores, customers can touch and try products before purchasing. To compete with the tangible benefits of the traditional shopping experience, ecommerce sites must emulate this sensory experience. By[...]

Embracing social media is part of a strong online marketing plan. And if you think you can stop at Facebook and Twitter, think again! Instagram is used by over 150 million people and counting. Although Instagram is an entirely visual platform, small businesses can use it to build customer relationships and influence sales, it just takes a little bit of strategy.

Here are some tips for establishing a strong Instagram presence:

Did you ever want to expand into international markets?  Now's your chance.  Our new App Store partner Global Nimbus can help you operate internationally, and you'll never break a sweat.

Nobody can contest the ever-growing popularity of YouTube. It is not just the most popular video-sharing site by a landslide, but the second most visited website in the world (only behind Google, which owns it). Viral recordings, music videos, movie trailers, short documentaries, and clips of cute animals represent only a portion of the billions of hours of content on the site.

YouTube is the place to be for many web users, especially after the implementation of a system for monetizing videos.[...]

According to research, customers spend 20-40% more with companies that they have social media engagement with. And, in a lot of cases, the only reason consumers know about a brand is via social media, which is why maintaining a strong presence online is essential — vital if you’re an eCommerce seller with a digital business. Although most businesses tend to focus their attention (and money) on the big social media players (think Facebook and Instagram), there’s still good reason to leverage the[...]

The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]

Ask 80's parody powerhouse Weird Al Yankovic about the power of viral marketing. Weird Al is back with a new album, and to launch his new album, he created a viral marketing campaign featuring 8 videos in 8 days. Word Crimes, a parody of Robin Thicke's Blurred Lines, received over 9 million views on You Tube in approximately one week. Weird Al's new album is poised to potentially debut in the Number 1 position on Billboard's 200 Chart this Wednesday, July 23. So you may be asking, what does[...]