eCommerce Blog

When you see a book on the shelf or a friend gives you one as a gift, does it ever occur to you that this is some sort of marketing ploy? For most, if not all--- hardly.

Well, it's for this reason that a lot of online marketing experts agree that ebooks actually make wonderful promotional tools for ecommerce. After all, they're basically designed to inform or entertain, not sell anything. This is why you ought to consider coming up with your own ebooks in order to market your business[...]

Whether you're a newbie retailer on the Internet or you've been in the eCommerce arena for quite some time now, you need to seriously consider turning your online store into a responsive one--- A.S.A.P.!

These days, if you don't possess a responsive website design, you're not only going to lose numerous potential visitors and consumers. You're likely to fall behind your competition when it comes to SEO, conversions, and sales.

So what are you waiting for? Find out now why you ought to stop[...]

A lot of neophyte merchants get so caught up in the whirlwind process of designing a website, preparing product photos and descriptions, and marketing the business that they tend to overlook the grave importance of IT security. Just because you're not putting up a brick and mortar shop doesn't mean you don't need security measures to protect not just your business but your customers too.

Ecommerce experts will tell you one thing about this matter--- online store security begins with a SSL[...]

You have to keep customers engaged. You want them to return to your store and make a subsequent purchase. You expect them to tell their social network about their great experience with your store. But how do you make these things happen? And in the most streamlined manner?

Let us introduce you to your solution, Disqus. Disqus provides an interactive commenting platform for your site as well as connects your site to the massive Disqus enabled websites network. Disqus helps you build an online[...]

If you still haven't applied 3dcart's affiliate program to your own online business, then you're missing out on a lot.

You've probably heard of many other businesses that utilize affiliates for their marketing campaigns. You ought to take advantage of this wonderful opportunity to add to your marketing team without the need to make them into your employees.

On the other hand, maybe this is your first time to hear of such a thing. It's high time to educate yourself on affiliate marketing because[...]

If you're shopping online and you come across a product you really want but seems too pricey for you, wouldn't you feel excited if you suddenly saw that there's a Make an Offer button?

Surely your customers would feel the same. Any shopper would love to have the opportunity to haggle or get any form of discount. Hence, 3dcart's Make-an-Offer feature is bound to be a big hit among your own prospective and returning customers.

Don't worry because you don't have to shell out anything for this[...]

It's final. It's spectacular. It's live!

These days, more and more wannabe entrepreneurs are going for online businesses rather than targeting the traditional way. At the same time, there are plenty of existing traditional businesses who are also moving on to this modern cyber platform. Whichever of these two you belong to, it's essential that you understand the various shifts you ought to face and accomplish from conventional trade to online entrepreneurship.

How many people do you currently know who check their Facebook accounts every single day? Are you also active in different social media networks? It's definitely a BIG thing that you ought to take advantage of for your online business.

Unlike what many believe, social media optimization is not as simple as opening a Twitter account and posting something every day. It's not as easy as inviting your friends and website visitors to like your Facebook page.

Optimizing your business via social[...]

Imagine running aproduct-based business onlinevia multiple sales channels. Then, imagine having to do the bookkeeping for your individual sales platforms. Now imagine having to cross-reference all of that information to create customer profiles and track your inventory, orders, expenses, and so on.

Yikes!

Luckily, Intuit has released its Quickbooks Commerce platform, making data inventory management a streamlined and simplified process for small business owners.

Figuring out that shoppers absolutely love discounts and promos is a no-brainer. One effective way to lure people into buying at your online store is through digital coupons.

Yes, the old traditional method of advertising through coupons still works. This time, however, it has been adapted to the digital age.

A lot of online entrepreneurs have always used Facebook for social media marketing. But have you ever considered taking your customer service to a whole new level through this popular and valuable platform?

At one point or another, you've probably experienced a customer giving feedback or voicing out a concern on your Facebook page. Sometimes it's even done publicly in a comment. Hence, you cannot just ignore such things. You ought to be thankful that people are actually trying to interact.

[...]

No matter how amazing your site content is, it won't be discovered by your target audience or anyone for that matter if you don't have optimized site accessibility. This means that search engines won't be able to crawl your pages and contents, thus they will not show up on search results. It's therefore a must to register with Google's Webmaster Tools and employ a variety of techniques to improve site accessibility. Examples of these techniques are the submission of a sitemap to search engines,[...]

There is a new option for 3dcart clients with the implementation and integration of MasterPass™, a digital wallet service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences.

The new service provides 3dcart’s expansive network of small business merchants the ability to offer their customers a convenient and flexible way to pay via the web or on a mobile device.

It's definitely no secret just how huge an impact pricing can have in any business.

How competitive is your pricing? And with the many competitors there are in the e-commerce industry, it can certainly be a big challenge to keep up-to-date with all the changes and statistics.

"Monitor, compare, compete." This is what you can expect to do when you've got an app like WisePricer to back up your online store. It's one of the best apps you can incorporate in your 3dcart store and thus optimize your[...]

To this day, Twitter remains to be one of the top-performing social media networks and an unquestionably powerful marketing tool for online businesses. This is why it's essential for you to learn how to build your own Twitter followers.

As the experts say, it's not just all about the numbers. It's more of the quality of those numbers. What percentage of your followers can you consider relevant? Hence, this is the reason you need to understand the tips that work in bringing in these relevant[...]

With the continuous proliferation of eCommerce and the mounting popularity of affiliate marketing, it's no wonder e-products (otherwise referred to as "digital downloads" or "softgoods" are also thriving in the market these days. Many would-be online entrepreneurs are thinking of either selling others' e-books, software, and selling other types of e-products or coming up with their own. Moreover, even established online stores are now venturing into these digital goods to lure in more customers[...]

3dcart's Image Gallery feature gives merchants the ability to easily add product images and improve users' sensory experience. This is important because in traditional retail stores, customers can touch and try products before purchasing. To compete with the tangible benefits of the traditional shopping experience, ecommerce sites must emulate this sensory experience. By[...]

Embracing social media is part of a strong online marketing plan. And if you think you can stop at Facebook and Twitter, think again! Instagram is used by over 150 million people and counting. Although Instagram is an entirely visual platform, small businesses can use it to build customer relationships and influence sales, it just takes a little bit of strategy.

Here are some tips for establishing a strong Instagram presence:

Did you ever want to expand into international markets?  Now's your chance.  Our new App Store partner Global Nimbus can help you operate internationally, and you'll never break a sweat.