eCommerce Blog

Numerous Bigcommerce merchants are on the hunt for a new eCommerce platform after pricing for successful stores were hiked 3-10x more per month.

Here is a preview of our most recent theme “Fragrance Shop” — a new, professionally designed responsive theme.

If you’re starting an online store, odds are you’ve encountered a half dozen or more eCommerce platforms that at first glance, pretty much seem to offer, or at least promise, the same bells and whistles.

In recent months, website builder Wix has garnered a lot of attention – they boast a collection of more than 500 beautiful, advanced templates, all of which support intuitive drag and drop functionality.

A pretty impressive number for any eCommerce platform, and one that’s hard to beat. But [...]

For most eCommerce merchants, attracting and retaining existing customers is their primary marketing focus, and for good reason too.

Here is a preview of our most recent theme “Swirl Girl” — a new, professionally designed responsive theme.

The welcome email, typically triggered upon joining a mailing list, is one of the most important emails a customer will receive during the course of their relationship with a business. As the crown jewel of any retailer’s email marketing effort, the welcome email sets the tone for the type of relationship a business hopes to build with its customers, and can serve to aid or hinder a brand’s image.

Whether a welcome message is presented in a magazine style ad or more of a hero image[...]

Here is a preview of our most recent theme “Makeup” — a new, professionally designed responsive theme.

SEO (search engine optimization) is the driving force behind a business’s growth and customer acquisition, and as such, is the single most important factor to affect an online store’s long-term success. Businesses that adopt and implement a well-strategized SEO plan consistently benefit from a massive increase in visibility and sales, regardless of previous notoriety.

A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising.

While the primary purpose of an email receipt should always be functional and never marketing-oriented, that doesn’t mean there isn’t room to incorporate tactics that will increase revenue. An excellent email[...]

Here at Shift4Shop, we understand that your business may outgrow standard eCommerce platform features and functions. So, we are proud to have introduced our new Enterprise Agency Services that are tailored for the world’s biggest brands and most demanding businesses. To learn what makes our service different from the rest, keep reading to understand the basics of enterprise eCommerce software and what we offer.

Choosing an eCommerce platform is one of the biggest decisions an online merchant will make in the course of their business’s lifespan. Depending on your business size, product and budget, numerous factors may influence your perception and definition of the perfect eCommerce solution, including price, ease-of-use, built-in features, customer service, uptime, speed, apps, themes, and available paid services.

For children, countless occasions call for the unwrapping of presents, with the appearance of mystery boxes igniting anticipation and deftly nimble finger movement. The box, the wrapping, the ribbon, the bow – all of these elements, by definition a barrier between a child and their desired product, serve to create a profoundly memorable unboxing experience that’s just as enjoyable as the product itself.

Here is a preview of our most recent theme “Allura” — a new, professionally designed responsive theme.

Your business plan is vital to your success, and for more than one reason. First, your business plan provides a strong foundation from which to move forward without losing momentum by wondering what to do next. Second, a well-written business plan is required when presenting your business to potential investors.

Don't be intimidated by the idea of writing. You can start with an informal plan and clean it up later by fitting it into a business plan template when (or if) you're looking to secure[...]

There’s never been a better, more promising time to start an online store. According to studies, consumers are expected to spend $1.672 trillion online this year worldwide, a figure that is expected to more than double by 2019 to $3.551 trillion! In the United States alone, eCommerce sales for 2015 are predicted at $375.89 billion, up 14.3% from last year’s $328.6 billion.

Here is a preview of our most recent theme “Rockton” — a new, professionally designed responsive theme.

Here is a preview of our most recent theme “Electronics” — a new, professionally designed responsive theme.