eCommerce Blog

Bitcoin, Bitcoin, Bitcoin… We’re hearing it everywhere, aren’t we? It’s being covered everywhere in the media, including a recent NPR story about a Bitcoin wallet theft—the humor in the story apparently that all the coins, wallet, and theft were virtual.While it is true that Bitcoin operates in an entirely virtual, e-commerce realm, its currency is very real for the businesses and individuals who use it.

With the vast range of competition you face in e-commerce today, any marketing help will certainly give you an edge over others and provide you great benefits in the process--- most especially if you can do it the practical way. An ingenious way of getting other people to promote your products minus the financial burden is to come up with an affiliate program.

With all the online shops mushrooming all over, how in the world will you make sure that your customers will come back and won't go trooping to another store the next time around? Well, aside from having high quality products that offer something unique, you also need to ensure that each and every customer has a good time shopping at your Internet store.

There is no greater time then in this year of 2014 to jump on the e-commerce business trail.  eMarketer recently announced that global B2C ecommerce sales will hit $1.5 Trillion this year and ecommerce sales will increase by 20.1%, a 2.1% rise from 2013.

Internet businesses can be faced with many challenges as the e-commerce arena broadens with more players and competition from traditional brick and mortar retailers, such as Kohl’s, enter the cyber market. Kohl’s have put their new store[...]

What should you do with a product page, besides allow people to add the product to their shopping cart? Obviously, you must include the product’s name, so potential customers can find the page. Product pictures are arguably just as vital for showing shoppers what to expect from a purchase. A few specifications may be necessary for aspects like measurements, condition, ingredients, and so on.

Working in the world of eCommerce has its limitations, and part of your job as an online store owner is to overcome them. One such limitation revolves around the simple fact that a shopper doesn’t get to physically look at, or feel a product before making a purchase. In an effort to compensate for this, online store owners can create a return policy that’s succinct, informative, engaging and easy to understand.

Your eCommerce return policy is crucial for making returns and exchanges easy for[...]

Building, managing and constantly perfecting your online store can feel like a lot of work – especially if you’re a small business with an even smaller team. So, the idea of building a second online store probably sounds like something you have no time or energy to handle. But, running a secondary online store that branches off from your original business can actually pose some significant benefits to your bottom line.

If you’re an online store owner who fails to showcase amazing photographs of your inventory, then you mind as well take the money out of your wallet and set it ablaze.

If you want to thrive in the eCommerce Ocean, then I highly suggest you get behind the following tips for product photo optimization. Choose to ignore them and do so at your own peril.

The land of eCommerce is a superficial place. Online shoppers are quick to pass judgment based on half-minute glimpses, and if they aren't impressed by a store from the start, they'll likely bounce without buying and never return. Knowing this has made the creation of a beautiful, streamlined website crucial for success, and if you're committed to being successful, your online store better be pretty.