eCommerce Blog

When designing your store, you obviously should be focused on your customers' experience, but what some merchants and designers forget is that not every customer is the same. Beyond just design preferences, a portion of your potential customer-base has different abilities and needs when it comes to being able navigate and interact with the Internet. That is why designing with web accessibility in mind is so important.

With the introduction of Login with Facebook, online stores realize that they can increase conversions with the use of social logins. So when we came across this great infographic from Monetate, we knew we had to share. Not only does their research reinforce how important it is for merchants to consider Facebook Connect, they share some interesting statistics on how customers PREFER social logins.

Can you think of an online sign-up process that DOESN'T require an email address for completion? Its almost as assumed that a user has an email address, as they do a home address. And with good reason, today almost every online user does. With an email address a merchant can reconnect with users post-purchase, reach out after an abandoned cart or send them a coupon for their next purchase. While capturing emails adds a layer of communication to you customer relationships, it doesn't tell you[...]

Close your eyes.

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Email marketing is an essential element in eCommerce marketing and but  has never been called easy. And one of the most important parts of a successful email campaign is the 'call to action' - the message that drives readers to the response you want them to complete. Writing an effective 'call to action' is part skill, part science. That's when we saw this extremely informative  infographic from the guys at Litmus.com, we knew wanted to share.

There was so much much useful information, we[...]

Starting an eCommerce brand may seem like a good (or even easy) idea. However, you’ll quickly realize that it can get complicated – especially in terms of getting customers through your virtual door. Finding your audience is an ongoing process and, unfortunately, at the beginning it can be painfully slow. Thankfully, there are ways to boost your brand’s visibility – and not all of them cost a ton of money. In the case of LinkedIn, promoting your brand doesn’t have to cost any money.

SEO is confusing. Mostly because it is ever-changing. Once you feel like you have a good grasp on link-building tactics, Google goes and changes your algorithm and all of your techniques no longer yield results! So when we saw this SEo FAQ, we knew we had to share. We want to highlight out some important points:

1. Choosing Your Long Tail Keywords 

Long Tail Keywords are noted in the first portion of the infographic as having lower competition and higher conversion rate than general one-word[...]

Below is a guest post from Instabill, an online payment processor specializing in high risk merchant accounts.

Inbound marketing focuses on getting found by customers and not forcing them to look at you through advertisements (outbound marketing). Inbound marketing is permission marketing centered on relationships and natural SEO.As an inbound marketing software, Hubspot is obviously all about 'inbound-marketing' but they have good reason to be. The  impact word-of-mouth and customer reviews on online sales is immense! Just check out some of these facts:

PPC: Only 41% of people believe that ads ( Google[...]

Many eCommerce businesses set the goal of going global. Even the smallest business can grow enough that they set their sights on the worldwide market. After all, eCommerce is already about reaching an audience beyond the "local." So, going global can feel like the natural next step for a business that's already serving an entire country.

However, you shouldn't rush into going global. It might seem simple to start marketing your online store internationally, but it's not as easy as that. If[...]

Happy Cyber Monday! We hope that your online store's sales have soared this weekend! According to an IBM survey, online sales this past Friday were up 24.3% compared to last year, and those sales most likely will continue to grow. Last year's Cyber Monday was the the biggest day for online retail to date, raking in $1 billion in the United States alone!!

This week Google+ finally launched their Pages feature, which allows users to create branded pages for businesses. Check out 3dcart's Google + page here!

As the holiday season approaches, ecommerce merchants are gearing up to make most out of the opportunity. But will this year’s sales meet our holiday expectations?

We are optimistic about this year’s holiday season. Despite the gloomy state of global economy, ecommerce sales have shown growth over the past few months. MasterCard Advisors’ Spending Pulse report estimates ecommerce retail sales to grow at 12-14% this year compared to last year. All signs point towards yet another windfall holiday[...]

Since we're approaching holiday season, we thought it would interesting to look back at last years holiday shopping facts and figures. You may just be inspired to run a few holiday deals yourself! Here are our favorite infographics from last years holiday season!

Digital products aren’t just a way to make money online; they're one of the fastest growing, most consumed types of products available around the world. Available in nearly every industry and with endless amounts of options for monetization, digital products are one of the most effective and simple ways to generate constant cash flow for your business. In fact, digital products have become so popular many businesses exist solely from selling these intangible products — they’re no longer just[...]