Online shopping has experienced unprecedented growth in 2020, partly due to lockdown orders and other preventive measures during the COVID-19 pandemic. This has opened up new product opportunities and greater volumes of orders for online retailers, along with the need to increase online platform functionality.
Content marketing isn’t just part of a smart marketing plan; it’s a marketing plan in and of itself. Not only can content generate customers and grow your brand’s visibility, but it’s one of the most effective ways to boost SEO (search engine optimization), which, as any successful business knows, is critical in today’s digital world.
And at the top of the content marketing industry is a widely used tool called BuzzSumo. For a lot of content marketers, nothing can compete with BuzzSumo in[...]
Did you know that there is a marketing channel with nearly 100% reach? It’s always in your pocket or on your desk, and you’ve probably sent a message with it within the last hour. It’s texting, and more and more companies are turning to text (also known as SMS) marketing in order to reach their customers while they are on the go.
When it comes to running a business, there are some strategies everyone uses. Even with the possibility of a vast difference between industries, things like SEO and email marketing are old standbys, for example. But sometimes, a business will need to use a more uncommon strategy.
This is especially true for B2B merchants, who thrive on building personal relationships with the customers they supply. It's common for B2B sellers to work out customer-specific pricing or other special deals to[...]
eCommerce Marketing | 12 min read
Starting or running an eCommerce store is a promising and profitable online business. However, it takes a great deal of time, effort, and money to market your online store.
How often do you go to a shop? With the ability to order items online and have them delivered within the same day, the retail experience has completely changed. We can get everything we need without moving from the couch. Pajamas on. Shopping mode engaged. Welcome to the digital age. But what does this mean for the retail industry?
Out of many eCommerce growth strategies you can choose from, none is more promising than email marketing.
Email is hands down the best way to communicate with your audience, build trust, and increase sales. The tricky part? Email marketing only works if you have a quality email list.
When it comes to successful online marketing, the best strategies always include some element of building trust with potential customers. With so few online shoppers ever having physically engaged with a product, trusting who they are buying from, and what exactly they’re buying, is critical.
This is exactly why so many companies have found so much success with affiliate marketing. Not only do affiliates help get your product out there, but they’re often a much more affordable option than[...]
Using sliders in web design is a largely divisive tool for UX design. There are a lot of parties on both sides who either hate or love sliders. But at the end of the day, it’s up to you to decide whether or not they are suitable for your needs.
For specific applications, sliders are a fantastic and interactive way to present information quickly and simply. They’re most useful when comparing content or showcasing portfolios. It’s also a great way to present updates for new products or[...]
So, you've decided it's time to grow your team! A very exciting time for any business. Your business is growing, and you need help on the marketing front to keep that momentum going.
"A lot has changed in 2020" is an understatement. But, not much has really changed when it comes to how companies are hiring. If you're wondering how to hire eCommerce marketers in a post- (during-?) COVID world, read on — we've got the goods.
It's no secret that the global pandemic has dramatically changed the world. People are now more cautious about getting together, going to public places, and even shopping. When the pandemic started, the panic shopping that followed resulted in necessary items becoming a priority and non-essential items being almost completely forgotten.
Starting a Business | 9 min read
Creating a website for an online business has never been easier than it is right now. While there are plenty of ways to create a shop online in order to generate sales, one of the easiest methods is fueled by the power of print-on-demand services (or PODs).
With the eCommerce industry becoming increasingly popular over the last 20 years and certainly picking up traction in the last 10, dropshipping has become an exciting and innovative new way for people to run a business without the need to buy a load of stock and find a warehouse to store it in. In the earlier days of dropshipping some big-name brands became hugely successful. You’ve probably seen the viral picture of Jeff Bezos, the founder of Amazon, sitting in his small, dark office as he[...]
Are you a business owner that needs an easier way to procure custom branded corporate merchandise? Making orders one at a time from a third-party with little control over materials and designs may not be cutting it anymore. But, did you know that you can save time and money while creating higher-quality custom products by starting your own company merch store online?
Search engine results pages, or SERPs, are so common in today’s digital world that most people don’t even think about them. For most internet users, they’re similar to a non-descriptive waiting room – a place you end up briefly while on your way to where you really want to go. But for businesses, SERPS are everything. Not only do they determine if people find your website, but they also dictate whether or not your competition is going to outperform you, this month and the month after that.
Is your business looking to expand to global markets? Selling products online and shipping them to international customers has become commonplace today. That's especially thanks to marketplace giants like Amazon in the picture. But you don’t need to rely on marketplace selling to reach international customers. Your products can cross borders from your own online store.
Starting an eCommerce business seems relatively simple at first. Yet, many eCommerce merchants are unable to sustain their online stores for too long. A large number of companies fail to derive any return on their investment (ROI). In the long term, they suffer heavy losses and collapse.
Failure can be attributed to multiple factors, but the truth remains that running an eCommerce website is complex. It requires meticulous planning in both the pre- and post-launch phases. Beyond this, you[...]
Has your business hit a ceiling? Have sales peaked and you’re wondering where to go from here? Are you looking for an easy way to grow your ecommerce store?
There’s a big world out there just waiting for you – and the secret is expanding into new markets globally. Localization – not to be confused with translation – is the key to almost unlimited growth for your business.
Digital products are all the rage today. However, creating one is easier said than done.
First, let’s begin by understanding the different forms of digital products available today.
Making money is more than putting up some banner ads or throwing open your blog for sponsored content. These strategies can work. However, people are increasingly turning a blind eye to ads and to sponsored content. That’s the reason you need a change in strategy.
Offering digital products is a cool alternative.