Buying products online has completely revolutionized the shopping experience. Modern-day tech means we can watch TV while scrolling through our favorite online brand’s site. All from the comfort of our sofa.
Sometimes, it doesn’t matter how much prep you do, items go out of stock. Of course, it’s great that the product was so popular. But, for a customer who had their heart set on that item, it can be a real let down with an obvious repercussion being that you won’t be able to turn them into returning customers. Or they will be put off from getting anything else.