eCommerce Blog

In eCommerce, a great deal of work goes into getting that first conversion: turning a casual visitor into a paying customer. Email marketing plays an important role in this process, as emails are one of the marketing methods most likely to get engagement — especially if they’re useful to the reader. One of the best forms of email marketing is the newsletter.

Digital signage is a powerful technology that can improve the performance of your eCommerce brand. Many brands have turned to digital signage to convey relevant marketing messages to customers in the public domain.

Out-of-home (OOH) advertising research shows that 83% of consumers recall OOH advertising within 30 minutes of shopping. That means digital signage can potentially influence customers into researching your brand or encourage impulse buying.

From search engine optimization (SEO), content, and social media to email, lead generation, and customer experience, a lot goes into successful B2B marketing.

Customer feedback is truly the backbone of a thriving business.

A customer review alone is not sufficient – but a positive customer review has become vital in the decision-making process. In fact, a majority of customers are looking for 4 out of 5 stars, because negative reviews are driving factors.

The writing is on the wall: Customer reviews not only instill trust among users but can also positively impact your business's bottom line.

Shipping costs are consistently the leading cause of shopping cart abandonment. Customers add products to their cart and get through checkout, only to see shipping costs that they didn’t expect to pay. For many customers, this is enough to put them off of going through with the purchase entirely.

In order to be upfront with customers about their expected shipping costs, you also need to understand how their costs will be calculated as a business owner. One of the most common ways that shipping[...]

Over the years, emails have become a powerful channel where brands can closely engage and effectively communicate with customers without the digital distractions brought by social media.

You can find anything you want online. At this point in time, no one should be surprised by the vastness of information that lives on the internet. But using that information, and simply just scrolling through, are two very different things. And in the world of business where everyone is looking to get ahead (and stay ahead), actually putting knowledge into action is what separates the best from the mediocre.

Have you ever been told to “clear your cache,” only to have no idea what that means? Whether you’re a website owner or someone who simply browses the Internet, you should be familiar with cache and how it works.

Cache helps website pages to run quickly and smoothly, but it can incidentally cause issues when things don’t load correctly. It can also get in the way of on-the-fly website editing. Whatever the situation may be, you most likely will need to know what cache is at some point – and how[...]

Having your business rank well online isn’t just a good idea; it’s an essential part of having any successful business in today’s digital world. As such, understanding the ins and outs of search engine optimization (SEO) is more critical than ever. While there are a lot of nuances to achieving amazing ranks on the major search engines (like Google), one of the most tried and true methods for increasing domain authority is link building.

Your eCommerce website is attracting traffic, but very few of those website visitors are translating into sales.

It’s safe to conclude that, while people are intrigued enough to visit your website, there’s something missing in your website experience. For one, customers aren’t engaged enough to stick around and make a purchase.

If you're selling online, you should be using email blasts to keep your customers engaged. We have discussed in the past the importance of building, maintaining, and, most importantly of all, engaging with your email audience. That subscriber list represents people that have already demonstrated an interest in your site, your products, and your mission, and they rank among the most valuable individuals out there for your business.

In 2020, as we were forced to fulfill our shopping needs online, personalized eCommerce customer support became increasingly important. It may actually save the day for some eCommerce businesses that are struggling.

In fact, all signs point to the future of eCommerce in 2021 being driven by customer service on a personal level.

In this article, we will discuss six ways to personalize the eCommerce customer experience to improve your sales and revenue.

In early April 2021, LinkedIn reportedly suffered a data breach that compromised over half a billion profiles. Just recently, Facebook was a victim of a similar attack.

When Big Tech, with their sophisticated cybersecurity systems, can be victims of data scraping attacks, small businesses need to be exceptionally watchful. An airtight business continuity plan can help combat these with simple yet effective solutions that you can quickly put into practice with limited resources.

Customer churn is a serious problem for all businesses, all of the time, but you need to pay it particular attention when there’s a global pandemic-induced economic recession going on.

You work hard to acquire new customers, so why would you let them slip through your fingers as soon as you’ve succeeded? Especially when consumers everywhere are tightening their belts and closing their wallets. You want to do all you can to hold on to your existing loyal customers.

A lot of people talk about doing search engine optimization (SEO), but most of them don’t actually know where to start — or how to get the results they want. The fundamentals of SEO are fairly easy to grasp, which is why so many people, especially business owners and entrepreneurs, talk about them. But, when it comes to actually applying SEO strategies to their business, very few ever get started. (And, if they do, it’s often on aspects of SEO that really don’t yield the best results.)

So,[...]

The automation revolution is already changing the face of business. From retail to manufacturing and from healthcare to finance, few sectors have been left untouched. With the arrival of artificial intelligence (AI) and machine learning, the possibilities for the years ahead are almost endless.

What you might not have realized is that you can also automate many customer service tasks. The progress of automation in customer service has perhaps been slower than in some other sectors. Retailers –[...]

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along with[...]

Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.

Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.

In this article, we’ll be showing you how to write[...]

Is your online store getting loads of traffic, but that traffic isn’t translating to paying customers? Your store may be suffering from a low conversion rate. This can feel disappointing to any online business owner, and for good reason. After all that work bringing traffic to your store, you now have nothing to show for it.

But don’t worry – there is a solution. In fact, there’s a multitude of solutions that may help your business.

Over the years, business owners and marketers have been[...]

No business owner enjoys doing taxes. You could be punished for silly mistakes. The whole process is boring. On top of that, it’ll cost you money that could otherwise be reinvested in your business. As intimidating as it may seem, you’ll have to learn how to take care of it as early as possible. Thankfully, filing your taxes doesn’t have to leave a gaping hole in your wallet.