eCommerce Blog

Ever wondered why you’ve never seen a large business such as Old Navy run the same promo twice in a year? Each of their marketing emails has a different offer.

Old Navy understands the value of measuring the success of campaigns accurately and quickly while tying them in tightly with daily and overall sales objectives.

To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfill their purpose.

Below are a few tips and metrics – along with[...]

Are you writing blog posts that aren’t getting anywhere on search engines? An effective blog can pull tons of traffic – if done correctly. However, you can’t simply write an essay on any topic and expect traffic to pour in. Writing the perfect blog post for SEO requires strategy, planning, and skill.

Search engines and readers look for certain things when browsing the internet for content. It’s up to you to hit all those marks with your blogs.

In this article, we’ll be showing you how to write[...]

Is your online store getting loads of traffic, but that traffic isn’t translating to paying customers? Your store may be suffering from a low conversion rate. This can feel disappointing to any online business owner, and for good reason. After all that work bringing traffic to your store, you now have nothing to show for it.

But don’t worry – there is a solution. In fact, there’s a multitude of solutions that may help your business.

Over the years, business owners and marketers have been[...]

No business owner enjoys doing taxes. You could be punished for silly mistakes. The whole process is boring. On top of that, it’ll cost you money that could otherwise be reinvested in your business. As intimidating as it may seem, you’ll have to learn how to take care of it as early as possible. Thankfully, filing your taxes doesn’t have to leave a gaping hole in your wallet.

Taking a screenshot on your Mac should be simple. And, in all reality, it is. But, even those who regularly use screenshots in their work may not realize all of the different ways you can grab shots from websites on your Mac. And, of course, those who are new to Macs need a quick course in how to get started so that they can easily capture information and images.

Before we dive into how to take a website screenshot on your Mac, you need to know if you’re using a Mac “Pre-Mojave” or[...]

Ask anyone in the digital marketing industry what you need to do to grow your business online and they’ll give you one piece of advice — invest in content.

Sure, you could throw money at ads or hire a famous influencer to do one or two Instagram posts about you, but you’ll probably see a year’s ad budget dry up pretty quickly (and not have a lot of growth to show for it).

A more sensible, cheaper approach might just be to make content the focus of your strategy.

Facebook is the most crowded social media network right now. There are a few marketers making the most of it, while there are some who look at Facebook as a complex platform to market their business on.

Keep in mind: 2.14 billion people can be reached through adverts on Facebook. What great potential!

Although it might be a bit difficult to organically reach maximum potential buyers due to the changing algorithm, it's not impossible. Businesses are continuing to invest their money in paid[...]

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.

When it comes to human resources (HR), few things can make life simpler than the right software. From recruiting to hiring, and then evaluating and tracking performance, HR software allows teams to function better. That means less back and forth and fewer unnecessary emails to remind everyone of what’s going on. Additionally, great HR software ensures that other aspects of business operations are streamlined, including payroll, benefits, time tracking, etc.

When was the last time you checked your emails? It was most probably within the previous 24 hours as emails have become a part of our daily lives. But do you know how it all started? Do you know emails have been around even before the internet? If you are curious, this blog is for you.

Your eCommerce store is critical to broadening your brand and increasing your reach. While eCommerce offers business a wide range of opportunities, it can be difficult to keep up with high customer expectations and an ever-growing market.

In today’s time where customers have high expectations, we provide three strategies to help make your eCommerce store a success. Choosing the right shipping method, streamlining the fulfillment process, and having an up to date landing page will all impact[...]

When you think of starting a new online business or making the transition to eCommerce, costs and fees may float around in your head. How much will you need to spend on building and hosting your online store? What extra fees will you need to account for?

At Shift4Shop, we want to ease those worries by providing you with a free eCommerce solution – no strings attached. We’ve worked to make eCommerce affordable so that any-sized business can take advantage of our platform.

While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

One mistake that many businesses make is thinking that once they get a sale, their job is done. A confirmation email is defined as an email that buyers receive after completing a transaction, but it's much more than that.

Confirmation emails are another opportunity for direct communication with your customer. In this article, we’ll be looking at the best techniques to turn confirmation emails into more conversions.

Here's an alarming statistic: a staggering 88 percent of online shoppers claim they won't revisit a website after a bad user experience, according to Amazon Web Services. However, there's this common misconception that providing visitors with a good user experience equates to having a visually appealing website.

If you are like most people, you most likely assumed having an aesthetically pleasing website would suffice. So, how come you're still not generating as many leads, and your site's[...]

There is no better time than right now to start your own clothing line online. Not only are there more resources than ever to get you started in the right direction, but there are also endless ways to market your clothing line, which means it’s easier than ever to find your customers and put your products in front of them.

Of course, no matter how simple it might be to start your own clothing business online, there’s still plenty of work to be done. While anyone can have a good idea for a[...]

Rules and best practices surrounding eCommerce can be numerous. They can also be quite confusing and overwhelming to the uninitiated. If eCommerce isn’t something a person formally studied, it must be learned on its own, which requires guessing, testing and a significant amount of reading to ensure they are going about it the right way.

The words “the customer is always right” is a phrase that every retailer knows all too well. And whilst in reality, we know that this isn’t always true, we do know it’s vital to make sure the customer is happy. In a modern world, this means making sure you can provide a unique customer experience that makes your brand stand out from the rest.

Intent-based marketing is an excellent way to do this.

B2B eCommerce is a rapidly growing industry, with businesses of all sizes looking to capitalize on the benefits of online sales and distribution. In order to be successful in this highly competitive environment, it is essential for companies to have well-defined and efficient standard operating procedures (SOPs) in place.

As a business owner, generating and growing revenue is a top priority. If your company's revenue isn't constantly climbing, trouble could be on the horizon. Like many business owners, you probably know many ways to boost retention and revenue already. If not, you're missing out on a powerful way to grow and scale your business. By making brand value a cornerstone of your marketing efforts, you'll see revenue grow consistently and effectively – even during uncertain economic times.

Even if[...]