eCommerce Blog

If your products are not easy to find, you’re losing customers in real-time.

According to Marketing Charts, 46% of shoppers say they go shopping online just for browsing.

Almost half of your traffic comes to your website, hoping that you’ll show them the right product for them.

What this means is… Are you optimizing your website for the people who still don’t know what to buy?

No matter the industry, success in the business world comes down to a company’s ability to serve and deliver value to the consumer.

To deliver this value, the team needs to understand their customers as best as they possibly can.

From their “on-paper” demographic information and their personality traits, to their personal and professional goals, to their tendencies and behaviors as a consumer, truly knowing your customers is the key to attracting, engaging, and retaining a loyal audience (and,[...]

At some point, every company faces the headache that is buyer’s remorse. It stands as an obstacle when we seek to build strong relationships between customers and our businesses. Buyer’s remorse lets you believe you have made a successful sale, only to find that your customer has flipped and is wanting a refund.

All too often, websites are built on a series of assumptions, eCommerce platform limitations and best guesses. No matter how you arrived at your current website, it's likely there is at least one element that drives you crazy or that makes you less confident you're operating at 100% effectiveness. Dynamic heatmaps are a powerful tool to help illustrate what’s actually happening on your website.

What exactly is email deliverability? Quite simply, it is the rate at which your emails go to their intended target. In pretty much all cases, this target is going to be a recipient’s inbox. So, versus going to a person’s spam or somehow otherwise getting blocked, the email actually makes it all the way to its destination: the inbox.

Every email marketer’s dream is to have an email successfully arrive in an inbox. And what’s more, from that point, have that email actually get opened. Then of[...]

Every company wants to be able to understand their customers. Insights and analytics help you to make more informed business decisions. But sometimes it isn’t as easy as just looking at and interpreting the numbers. Different consumers behave differently and eCommerce websites that only cater to one type of consumer can suffer in the sales department.

In this article, we have compiled the most common types of online shoppers and how you can specifically target each one.

Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most[...]

Blogging can be an awesome way of expressing your creativity, documenting your day-to-day life and meeting like-minded people.

But did you know it can also be an extremely lucrative business model?

Whether you’re looking to build your blog as a brand or simply use blogging as a promotional tool for your online business, there are a ton of ways to monetize a blog once you’re generating consistent traffic.

In this article, we’re going to break down our 7 favorite ways to make money from blogging,

Photoshop can be a great asset for any product photographer or business owner looking to improve their product images. But, without the right knowledge and skill, using Photoshop can seem overwhelming. Luckily, Photoshop actions can be downloaded and applied to product photos to instantly improve their look without much skill required.

These free Photoshop actions for product photography can be a big help for business owners who can’t afford to spend time on photo editing tasks. Whenever you[...]

The ecommerce sector is rapidly expanding. By 2022, revenues from ecommerce will expand to $6.54 trillion, up from $3.53 trillion in 2019. However, the expansion of the online market brings its own challenges for businesses.

One such challenge is the fact that customers are offered many options for products and services. This increase in options results in higher customer churn. Companies often focus solely on attracting new customers, often at the expense of existing ones. While new customers[...]

eCommerce fraud has been increasing and continues to be on the rise. Projected losses from credit card fraud are expected to reach nearly $50 billion by 2025.

Merchants new to eCommerce may be aware of eCommerce fraud but aren’t familiar with how it works or most importantly, how to protect themselves and their customers. The most important step a merchant should take to combat eCommerce fraud is to gain an understanding of what it is and how it can impact their business.

New products keep your business fresh and promote engagement. They bring customers back to the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings.

This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success of new merchandise. However, it is not just your newest offerings at stake. A strong ecommerce brand relies on the proper promotion of your latest[...]

High-quality photography is important for developing a successful business, as many customers are convinced to purchase a product based on its photos alone. If your product photos look unprofessional or unappealing, customers may turn away from your online store entirely.

Luckily, you don’t need to be a professional photographer to create great product photos. Photo editing software like Photoshop can enable you to improve any product image that you’d like to add to your online store.

Do you know what one of the best ways to achieve financial independence is?

The answer: Working for yourself. I know this from experience – people always ask me for self-employment business ideas that they can do as a side hustle. I don’t mind walking them through their options, because everyone starts somewhere.

I have been working as a freelancer for the past three years now. I always have a few things in the works on the side. In this blog post, I will present to you ten business ideas for[...]

If you are looking to increase your online sales, it is essential to start paying attention to interactive content.

After all, you already know that the production of relevant content for your buyer persona is the pillar for a successful digital strategy – one that can attract, convert, and retain consumers.

However, the success of this kind of approach makes the competition for users' attention ever greater. In this scenario, only brands that can offer valuable and high-quality experiences[...]

Every business, no matter how small, needs a website. Even businesses that rely primarily on word-of-mouth marketing and local advertising require an online space of their own these days. Not only can a website provide important information your customers need, but they boost credibility. And, when done properly, websites can dramatically boost revenue for small businesses, attracting new customers hunting online for their services and goods.

Without the right photo editing software and functionality, editing product photos for online stores can be time-consuming and difficult. Luckily, product photographers and business owners don’t have to spend day and night manually improving eCommerce pictures due to convenient alternatives like free Lightroom presets.

By applying these tools, you can easily enhance lighting, correct colors and white balance, improve contrast, smooth shadows, and more. In a matter of seconds, your images will[...]

Value-engineered packaging is the process of designing and producing the best possible packaging solution for your product with costs, security, and performance in mind.

Your brand can benefit from redesigning new and existing packaging solutions for a single product or a wide range of products to use less material, optimize costs, and create more branding opportunities.

For many ecommerce brands, packaging is an expense that’s left to the last minute.

Many of us now find ourselves more than seven months into our remote working adventure. The coronavirus pandemic continues to be the pressure issue in society, and people everywhere are still adjusting to the "new normal" of working life.

As we head into the winter months, many countries around the world find themselves facing the prospect of greater lockdown restrictions.

However, some of us have yet to master the art of working from home.

2020 changed the way many businesses operate, forcing them to substitute the office for a remote working environment. With this change, the need to engage and connect with consumers online increased drastically – and email marketing has played a key role in this.