eCommerce Blog

eCommerce Marketing | 10 min read

The 15 Best Lead Generation Tools for Your Business

Leads are invaluable for businesses, no matter how big or small that business is. Leads are what allow you to grow, generate revenue, and give you vision for scaling down the road. While some leads are definitely better than others, all leads matter. Of course, if you could handpick your leads personally, there are definitely some qualities you would look for, including people who are actually looking for your specific product or service, and those who have been referred to you by your most[...]

Starting a Business | 12 min read

7 Ways to Make Money from Blogging

Blogging can be an awesome way of expressing your creativity, documenting your day-to-day life and meeting like-minded people.

But did you know it can also be an extremely lucrative business model?

Whether you’re looking to build your blog as a brand or simply use blogging as a promotional tool for your online business, there are a ton of ways to monetize a blog once you’re generating consistent traffic.

In this article, we’re going to break down our 7 favorite ways to make money from blogging,

eCommerce Marketing | 9 min read

21 Best Free Photoshop Actions for Product Photography

Photoshop can be a great asset for any product photographer or business owner looking to improve their product images. But, without the right knowledge and skill, using Photoshop can seem overwhelming. Luckily, Photoshop actions can be downloaded and applied to product photos to instantly improve their look without much skill required.

These free Photoshop actions for product photography can be a big help for business owners who can’t afford to spend time on photo editing tasks. Whenever you[...]

eCommerce Marketing | 10 min read

How to Win-Back Inactive eCommerce Customers with SMS Remarketing

The ecommerce sector is rapidly expanding. By 2022, revenues from ecommerce will expand to $6.54 trillion, up from $3.53 trillion in 2019. However, the expansion of the online market brings its own challenges for businesses.

One such challenge is the fact that customers are offered many options for products and services. This increase in options results in higher customer churn. Companies often focus solely on attracting new customers, often at the expense of existing ones. While new customers[...]

Fraud Prevention | 7 min read

Understanding eCommerce Fraud: A Beginner’s Guide

eCommerce fraud has been increasing and continues to be on the rise. Projected losses from credit card fraud are expected to reach nearly $50 billion by 2025.

Merchants new to eCommerce may be aware of eCommerce fraud but aren’t familiar with how it works or most importantly, how to protect themselves and their customers. The most important step a merchant should take to combat eCommerce fraud is to gain an understanding of what it is and how it can impact their business.

eCommerce Marketing | 10 min read

How to Promote New Product Releases That Will Lead to Early Sales

New products keep your business fresh and promote engagement. They bring customers back to the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings.

This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success of new merchandise. However, it is not just your newest offerings at stake. A strong ecommerce brand relies on the proper promotion of your latest[...]

eCommerce Marketing | 9 min read

How to Edit Product Photos in Photoshop

High-quality photography is important for developing a successful business, as many customers are convinced to purchase a product based on its photos alone. If your product photos look unprofessional or unappealing, customers may turn away from your online store entirely.

Luckily, you don’t need to be a professional photographer to create great product photos. Photo editing software like Photoshop can enable you to improve any product image that you’d like to add to your online store.

Starting a Business | 16 min read

10 Self-Employment Business Ideas & How to Get Started

Do you know what one of the best ways to achieve financial independence is?

The answer: Working for yourself. I know this from experience – people always ask me for self-employment business ideas that they can do as a side hustle. I don’t mind walking them through their options, because everyone starts somewhere.

I have been working as a freelancer for the past three years now. I always have a few things in the works on the side. In this blog post, I will present to you ten business ideas for[...]

eCommerce Marketing | 8 min read

E-commerce & Interactive Content: The Perfect Match for Engagement

If you are looking to increase your online sales, it is essential to start paying attention to interactive content.

After all, you already know that the production of relevant content for your buyer persona is the pillar for a successful digital strategy – one that can attract, convert, and retain consumers.

However, the success of this kind of approach makes the competition for users' attention ever greater. In this scenario, only brands that can offer valuable and high-quality experiences[...]

Web Design | 9 min read

The 8 Best Website Builders for Small Businesses

Every business, no matter how small, needs a website. Even businesses that rely primarily on word-of-mouth marketing and local advertising require an online space of their own these days. Not only can a website provide important information your customers need, but they boost credibility. And, when done properly, websites can dramatically boost revenue for small businesses, attracting new customers hunting online for their services and goods.

eCommerce Marketing | 9 min read

18 Best Free Lightroom Presets for Product Photographers

Without the right photo editing software and functionality, editing product photos for online stores can be time-consuming and difficult. Luckily, product photographers and business owners don’t have to spend day and night manually improving eCommerce pictures due to convenient alternatives like free Lightroom presets.

By applying these tools, you can easily enhance lighting, correct colors and white balance, improve contrast, smooth shadows, and more. In a matter of seconds, your images will[...]

Shipping & Fulfillment | 10 min read

Value-Engineered Packaging: Getting More From The Humble Box

Value-engineered packaging is the process of designing and producing the best possible packaging solution for your product with costs, security, and performance in mind.

Your brand can benefit from redesigning new and existing packaging solutions for a single product or a wide range of products to use less material, optimize costs, and create more branding opportunities.

For many ecommerce brands, packaging is an expense that’s left to the last minute.

Online Tools | 10 min read

How to Optimize Your Remote Working Setup

Many of us now find ourselves more than seven months into our remote working adventure. The coronavirus pandemic continues to be the pressure issue in society, and people everywhere are still adjusting to the "new normal" of working life.

As we head into the winter months, many countries around the world find themselves facing the prospect of greater lockdown restrictions.

However, some of us have yet to master the art of working from home.

Email Marketing | 9 min read

5 Pros & Cons to Buying an Email List

2020 changed the way many businesses operate, forcing them to substitute the office for a remote working environment. With this change, the need to engage and connect with consumers online increased drastically – and email marketing has played a key role in this.

Shipping & Fulfillment | 10 min read

How to Successfully Sell and Ship to Europe

As an e-commerce retailer, you know that selling your merchandise online opens your business up to a much larger market than you could ever reach offline. If you’re already reaping the rewards of selling online throughout the United States, you might be considering going global. Selling to European customers online is a great place to start.

There are plenty of great reasons to reach out to European customers. To be precise, there are 727,848,547 good reasons. That’s the number of internet[...]

eCommerce Marketing | 11 min read

8 Best Photo Editing Services for Product Photography

Editing product photos as a business owner can take time that you don’t have – especially if you’re not a professional photo editor. Luckily, there are several photo editing services to choose from that can help you edit all of your photos.

In this article, we have reviewed numerous reputable photo editing services for product photographers and named eight efficient companies in terms of quality, pricing policy and turnaround time.

Online Tools | 8 min read

How to Choose a Secure Username & the Best Username Generators Online

Usernames have become necessary, and even critical, in today’s digital world. Not only do usernames give you a unique identity online, but they create a level of security and confidentiality. And, in some cases, usernames actually become brands, as in the case of the hundreds of thousands of influencers found on YouTube, Instagram, TikTok and more.

Regardless of why you need to create a username, whether for digital access to online banking or for a social media network, making sure you do it[...]

Conversion Optimization | 7 min read

5 Future-Proof Abandoned Cart & Customer Recovery Strategies for 2021

This year has seen the shift away from physical retail to online shopping accelerate by approximately five years, which means two things:

  1. More people are shopping online than ever before.
  2. More people are selling online than ever before.

Online retail has become incredibly competitive, making it more crucial and challenging to attract, convert, and retain customers. And, if you’re still using last year’s abandoned cart and customer recovery strategies, they’re now vastly out of date.

eCommerce News | 10 min read

Get Your Business Going with the Shift4Shop Launch Checklist

It takes a lot of work to start a business, but to an entrepreneur, there are few things as rewarding. Building a profitable business from the ground up, and seeing it thrive, is a goal shared by everyone who feels that entrepreneurial spark.

However, being excited to get your business moving doesn't mean it takes any less work. Sure, it may not feel like work if you're really passionate about it. But there's still a ton to manage, and you don't want to forget anything. Being excited can even[...]

eCommerce Marketing | 9 min read

Why Every Retailer Needs a Website — Even Brick-and-Mortar Stores

Brick-and-mortar stores will always have their built-in market segment... but why not win over some online shoppers at the same time? Lately, more and more offline retailers are expanding into online markets to earn a little extra income. You no longer have to choose one or the other anymore — now you can have both.

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