eCommerce Blog

This year has seen the shift away from physical retail to online shopping accelerate by approximately five years, which means two things:

1. More people are shopping online than ever before.
2. More people are selling online than ever before.

Online retail has become incredibly competitive, making it more crucial and challenging to attract, convert, and retain customers. And, if you’re still using last year’s abandoned cart and customer recovery strategies, they’re now vastly out of date.

It takes a lot of work to start a business, but to an entrepreneur, there are few things as rewarding. Building a profitable business from the ground up, and seeing it thrive, is a goal shared by everyone who feels that entrepreneurial spark.

However, being excited to get your business moving doesn't mean it takes any less work. Sure, it may not feel like work if you're really passionate about it. But there's still a ton to manage, and you don't want to forget anything. Being excited can even[...]

Brick-and-mortar stores will always have their built-in market segment... but why not win over some online shoppers at the same time? Lately, more and more offline retailers are expanding into online markets to earn a little extra income. You no longer have to choose one or the other anymore — now you can have both.

As an online business, aesthetic is paramount. If your product photos or marketing materials don’t look high-quality, many potential customers may pass you by. But, if you’re not a professional photographer or can’t afford editing services, how can you create great photos?

Using free photo editors, you can improve your images in quickly without spending a dime on expensive software or additional features. If you are looking for programs resembling Lightroom or Photoshop with all of the[...]

After over 20 years as an innovative force in eCommerce, we're changing our name. Going forward, 3dcart will be known as Shift4Shop.

So, why the change? If you're a 3dcart client, you might have some concerns — and we understand completely. What might this mean for your business, and the quality of features and service we offer?

Well, we're just as committed as we've ever been to providing the best solution for growing your business. We will still be the same eCommerce platform you know and[...]

Social media marketing is still a must for building brand awareness and growing your audience. But, if you’re not taking advantage of innovative sales opportunities to drive more business to your virtual doors, you could be missing out on lots of potential customers.

Social media has become a valuable sales platform for eCommerce businesses, thanks to savvy promotional tactics and features like shoppable posts on sites like Instagram, Facebook, and Pinterest. Even if you’re not using social[...]

One of the biggest challenges in eCommerce is establishing and growing your presence across multiple channels simultaneously. Many sellers start out simply: a few listings on a third-party marketplace or a DIY eCommerce site to get the ball rolling. From there, expanding to new marketplaces and bolstering your B2B and/or B2C offerings introduces enticing new revenue streams.

While an omnichannel approach provides the greatest opportunities for sales conversions, it also comes with its own host[...]

Online shopping has experienced unprecedented growth in 2020, partly due to lockdown orders and other preventive measures during the COVID-19 pandemic. This has opened up new product opportunities and greater volumes of orders for online retailers, along with the need to increase online platform functionality.

Content marketing isn’t just part of a smart marketing plan; it’s a marketing plan in and of itself. Not only can content generate customers and grow your brand’s visibility, but it’s one of the most effective ways to boost SEO (search engine optimization), which, as any successful business knows, is critical in today’s digital world.

And at the top of the content marketing industry is a widely used tool called BuzzSumo. For a lot of content marketers, nothing can compete with BuzzSumo in terms[...]

Did you know that there is a marketing channel with nearly 100% reach? It’s always in your pocket or on your desk, and you’ve probably sent a message with it within the last hour. It’s texting, and more and more companies are turning to text (also known as SMS) marketing in order to reach their customers while they are on the go.

When it comes to running a business, there are some strategies everyone uses. Even with the possibility of a vast difference between industries, things like SEO and email marketing are old standbys, for example. But sometimes, a business will need to use a more uncommon strategy.

This is especially true for B2B merchants, who thrive on building personal relationships with the customers they supply. It's common for B2B sellers to work out customer-specific pricing or other special deals to help[...]

Starting or running an eCommerce store is a promising and profitable online business. However, it takes a great deal of time, effort, and money to market your online store.

How often do you go to a shop? With the ability to order items online and have them delivered within the same day, the retail experience has completely changed. We can get everything we need without moving from the couch. Pajamas on. Shopping mode engaged. Welcome to the digital age. But what does this mean for the retail industry?

Out of many eCommerce growth strategies you can choose from, none is more promising than email marketing.

Email is hands down the best way to communicate with your audience, build trust, and increase sales. The tricky part? Email marketing only works if you have a quality email list.

When it comes to successful online marketing, the best strategies always include some element of building trust with potential customers. With so few online shoppers ever having physically engaged with a product, trusting who they are buying from, and what exactly they’re buying, is critical.

This is exactly why so many companies have found so much success with affiliate marketing. Not only do affiliates help get your product out there, but they’re often a much more affordable option than huge[...]

Using sliders in web design is a largely divisive tool for UX design. There are a lot of parties on both sides who either hate or love sliders. But at the end of the day, it’s up to you to decide whether or not they are suitable for your needs.

For specific applications, sliders are a fantastic and interactive way to present information quickly and simply. They’re most useful when comparing content or showcasing portfolios. It’s also a great way to present updates for new products or features.

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So, you've decided it's time to grow your team! A very exciting time for any business. Your business is growing, and you need help on the marketing front to keep that momentum going.

"A lot has changed in 2020" is an understatement. But, not much has really changed when it comes to how companies are hiring. If you're wondering how to hire eCommerce marketers in a post- (during-?) COVID world, read on — we've got the goods.

It's no secret that the global pandemic has dramatically changed the world. People are now more cautious about getting together, going to public places, and even shopping. When the pandemic started, the panic shopping that followed resulted in necessary items becoming a priority and non-essential items being almost completely forgotten.

Creating a website for an online business has never been easier than it is right now. While there are plenty of ways to create a shop online in order to generate sales, one of the easiest methods is fueled by the power of print-on-demand services (or PODs).

With the eCommerce industry becoming increasingly popular over the last 20 years and certainly picking up traction in the last 10, dropshipping has become an exciting and innovative new way for people to run a business without the need to buy a load of stock and find a warehouse to store it in. In the earlier days of dropshipping some big-name brands became hugely successful. You’ve probably seen the viral picture of Jeff Bezos, the founder of Amazon, sitting in his small, dark office as he[...]