Getting visitors to your site is tedious, expensive, tiring, and all in all — extremely difficult. But it’s even harder to see them leave without making any kind of action.

It is said that, in 2020, eCommerce had grown in one year at the rate it would have in three years. Sure, having more traffic is great and it seems easier to make more sales when you have a traffic influx. But that is just one part of the success formula.

There is no need to point out that increasing your conversion rate[...]