eCommerce Blog

Social Media | 23 min read

7 Ways to Boost Your eCommerce Sales Using Instagram

As an eCommerce brand, generating sales on a consistent basis can be difficult with so much competition in the digital space. With eCommerce sites ranging between 12 million to 24 million in the world, it's hard to stand out.

However, there are a variety of social media platforms that give eCommerce brands the opportunity to increase their revenue through marketing.

eCommerce Features | 9 min read

9 Best Lead Capturing Features Every eCommerce Store Needs

Lead capturing is key to the success of any business, but it’s especially crucial in the eCommerce world. The more leads you capture, the more sales you’ll have. In fact, data has shown that the top priority for marketers is generating leads.

Starting a Business | 6 min read

How Defining a USP Helps Business Growth

Every small business is looking to make it big, but did you know that97% of thosesmall businesses' websites aren't effective in helping them bring in more customers and make more sales? Needless to say, your website may not be enough to get a small business where it needs to be.

Email Marketing | 11 min read

5 Emails to Send to Increase Sales During Slow Sales Months

There are some months when it’s easy to bring in customers and others when it isn’t. Rather than relying on your big Christmas income to tide you over, it’s time to start building up your sales in the slower periods.

Email campaigns remain one of the most effective ways to market your business, with the highest return on investment of any method. By crafting some well thought-out, targeted emails, you can catch the eye of lapsed customers — and maybe even pull in some new ones too!

eCommerce Features | 8 min read

3 Powerful Ways to Use Web Scraping for eCommerce

“Knowledge is power.” This aphorism has stood the test of time because history has proven it again and again. Look no further for an example than the United States. The tiny colonies created an intelligence network to fight an imperial superpower. The development of this network helped transform the young nation into the most powerful in history.

eCommerce Marketing | 9 min read

6 Tips to Get You Started in Affiliate Marketing Today

Affiliate marketing is a lucrative business for those who are eager to work from home and find success online. I’m sure you’ve seen blogs titled “How I Make 100k From Home” or something along those lines.

Starting a Business | 11 min read

How Amazon FBA Can Boost Your Online Store's Profits

It’s no secret that online selling is a booming industry. With the advent of huge marketplaces like Amazon, shoppers are flocking to their phones and computers to shop more than ever.

eCommerce News | 10 min read

Online Store eCommerce Trends You Need to Know About

Consumers are shopping online more, especially since the COVID-19 pandemic hit the world. Most of them are using online shopping methods for even goods that they previously never considered buying online.

In fact, 41% of consumers say that they are shopping online more than they did before the COVID-19 pandemic. There is also evidence that this will continue. 68% of people said that they will continue buying essential goods online, even after these health threats subside.

eCommerce Features | 13 min read

Complete Guide to Gift Certificates in Your Shift4Shop Store

Every business owner wants to earn more customers and make more sales. Sometimes, though, this can seem like an impossible task. It can even be discouraging, especially if you're not growing at the rate you want. If you're already using the most well-known marketing tactics, and your SEO is on point, what else can you do? Are there any eCommerce tools you haven't taken advantage of?

Gift cards, or gift certificates, are something everyone knows about. But they're often not used to their full[...]

Customer Service | 9 min read

How Customer Satisfaction Impacts Retention and Revenue

Customer satisfaction is closely correlated with customer retention and revenue. Any business that wishes to continuously improve its sales and achieve new sales KPIs needs to adopt a customer-centric culture within its organization.

Starting a Business | 9 min read

7 Key Steps to Set Up and Market Your Amazon Web Store

A lot of time and effort is placed into creating and perfecting your e-commerce platform, but it is a mistake to direct all of your selling attention here.

People use online marketplaces as their go-to shopping destination all the time, and on some platforms, like Amazon, reselling is allowed, meaning that others may be making a profit off your products without you.

Shipping & Fulfillment | 9 min read

Guide to 3PL - Third-Party Logistics

Running a successful eCommerce business is a ton of work. You have to set up and maintain a website, find great products to sell, market your business, and keep your customers happy. A big part of that is making sure you get items into your customers' hands safe and sound. Unfortunately, this is often easier said than done.

Many eCommerce owners start out by shipping their own items. For a little while, this can work out well. However, as a store grows, it can quickly become overwhelming to[...]

Shipping & Fulfillment | 8 min read

How Important is FBA for Success on Amazon?

Fulfillment by Amazon (FBA) is a service for Amazon sellers in which Amazon handles the storage of inventory, and the picking, packing, and shipping of orders.

FBA has evolved far beyond what it was in 2006, when it was first introduced to sellers. James Thomson, Amazon’s first-ever account manager for FBA, even remembers giving tours of Amazon’s flashy fulfillment centers back in the day.

eCommerce Marketing | 11 min read

Highest Paying Affiliate Programs for Marketers

Affiliate programs are some of the best ways to make money online. It’s a simple system where you recommend and promote products to other people and get paid if they make a purchase. Loads of affiliate programs exist, but which ones are the best for marketers?

Starting a Business | 10 min read

Best Restaurant Website Builders for Take-Out and Delivery Orders

Are you a restaurant owner who wants to accept online take-out and delivery orders?

Maybe you're suffering from revenue loss because of lockdown. Or maybe even before COVID-19, you wanted to offer delivery and take-out to attract more customers.

As the global COVID-19 pandemic continues, many restaurants have had to adapt to new methods of communicating with their customers. These methods are primarily online.

You could always go with a delivery app, but these have problems of their own.

eCommerce Marketing | 8 min read

Best Grammar Checkers & Grammarly Alternatives for Content Writers

Writing is hard enough on its own. Add in the need to make it sound good and without any grammar mistakes, and it’s easy to understand why so many people feel intimidated about publishing anything — whether it’s a blog post or an eBook.

And, if you’re a content writer, the pressure is on even more because your writing is your reputation. Each mistake is even more costly, which is why using the right writing tools, like grammar checkers, can make all the difference.

Starting a Business | 12 min read

How to Sell on Depop – A Beginner’s Guide

Do you have items laying around at home that you want to sell online? Or, do you have a collection of handmade products that you'd like to start selling? If so, then you may have thought about selling on Depop.

Selling something on any new platform can seem confusing and overwhelming, but don’t be discouraged.

In this article, we are going to show you exactly how to sell on Depop step-by-step with a fresh new account to help you, whether you're completely a beginner or not.

eCommerce Features | 10 min read

7 Tips to Improve Ecommerce Curbside Pick-Up Operations

Buying products online has completely revolutionized the shopping experience. Modern-day tech means we can watch TV while scrolling through our favorite online brand’s site. All from the comfort of our sofa.

Conversion Optimization | 9 min read

5 trust-building tips to move more visitors through your ecommerce funnel

Consumers understand that there are inherent risks when shopping online, and are particularly concerned about shopping at unfamiliar websites.

In hopes of preventing disasters like identity theft, stolen credit card information, and hacked devices, many consumers take care to thoroughly research the sites they shop at, and many find reasons not to complete a purchase. So many, in fact, that the average ecommerce shopping cart abandonment rate is as high as 69.57% according to the Baymard[...]

Online Tools | 17 min read

The 13 Best Project Management Tools for Online Teams

Whether you manage an online team or are part of one, theres always room for improvement in terms of keeping everyone organized and on task. And with more and more businesses choosing to operate virtually, making your online team more effective isnt just a nice idea its critical in keeping your business moving in the right direction. Thankfully, there are plenty of project management tools that online teams can leverage in order to accomplish a variety of things, from streamlining projects[...]

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