eCommerce Blog

Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don’t have a successful strategy or are forming your first marketing campaign, you may wonder how to create a winning marketing strategy.

What’s the secret to a successful marketing campaign? Is it investing in the best marketing technology, keeping up with the best trends, and hiring/outsourcing the best talent? Many businesses are realizing their marketing is most successful when they invest in[...]

Your relationship with a customer doesn’t end after they’ve made a purchase. Their shopping experience needs to be cared for at every stage before, during, and after that point – and that includes delivery.

In this blog, we’ll be showing you 5 ways that you can effectively engage with customers in the post-purchase phase. With these tips, you’ll build fierce brand loyalty and keep customers more satisfied than ever before. Let’s begin.

When you think about customer service, you probably picture a help desk at a big-box retailer. But as more commerce is conducted online, it looks more like chat windows and widgets.

Have there been instances when you’ve had prospects arrive on a landing page and leave without taking the desired action? If only there was a way to make them stay, you wonder.

Enter exit-intent popups.

Exit-intent popups refer to a popup message that appears right before a visitor is about to leave the website.

How do you know if your website's digital marketing strategy is successful?

One of the key metrics to measure success is the conversion rate. Yet only 22% of businesses are happy with their conversions and how it relates to their return on investment.

This article examines the relationship between ROI and conversion rates for website marketing campaigns.

Life would be so much easier if you knew how much people are willing to pay for your products. You could set a price that maximizes profits, easily acquire new customers and wouldn’t worry about losing any of yours.

Willingness to pay is the metric for that. Measuring your customers’ willingness to pay can help you improve profitability, find the right market for your products and better understand your customers.

So let’s find out

• What is willingness to pay and why is it important to your[...]

Are you making mistakes within your Pay-Per-Click advertising campaign? Luckily, if you are, it’s fairly easy to pick out any errors and rectify your actions before you start to lose significant portions of your budget with little to show for it.

You're under a lot of pressure when you start an online business. Choosing the right eCommerce software is a big part of that.

Shift4Shop and BigCommerce are both popular eCommerce platforms. They're both used by businesses of all sizes, from startup to enterprise. Both have their benefits. But this doesn't make choosing between them any easier.

Your eCommerce software will either help your business succeed, or get in its way. So this is an important decision. One you shouldn't make without[...]

Email marketing is a great way to connect with leads, build relationships, and turn prospects into customers. A key element of your success as an email marketer will be your ability to write copy that engages and converts your readers.

In this guide, I’ll teach you how to create that high-converting copy. Let's take a deep dive into the world of email marketing.

Of all the things that people do online, online shopping is one of the most popular. Sales through eCommerce have continued to rise with no sign of slowing down. Since the industry is only projected to increase in the coming years, it's clear that those who invest in creating online shops are making the right choice.

As an eCommerce store owner, it's important that you appeal to your target audience to rise above the vast amount of competition that you have. Understanding the eCommerce customer[...]

How much time do you spend on importing product content to your online store?

The answers to this question can range wildly, from a few minutes to several weeks. I know that because recently I participated in market research related to this topic.

A merchant account is an often overlooked, but key component for an ecommerce business. Together, with a payment gateway, your account gives you the ability to accept credit cards through your website. But many new online businesses are not familiar with the stipulations involved with their merchant account.

Every company that wants to do business online will want to have payment resources available to customers shopping on their site. Accepting major credit cards and offering streamlined ways[...]

As an eCommerce brand, generating sales on a consistent basis can be difficult with so much competition in the digital space. With eCommerce sites ranging between 12 million to 24 million in the world, it's hard to stand out.

However, there are a variety of social media platforms that give eCommerce brands the opportunity to increase their revenue through marketing.

Lead capturing is key to the success of any business, but it’s especially crucial in the eCommerce world. The more leads you capture, the more sales you’ll have. In fact, data has shown that the top priority for marketers is generating leads.

There are some months when it’s easy to bring in customers and others when it isn’t. Rather than relying on your big Christmas income to tide you over, it’s time to start building up your sales in the slower periods.

Email campaigns remain one of the most effective ways to market your business, with the highest return on investment of any method. By crafting some well thought-out, targeted emails, you can catch the eye of lapsed customers — and maybe even pull in some new ones too!

“Knowledge is power.” This aphorism has stood the test of time because history has proven it again and again. Look no further for an example than the United States. The tiny colonies created an intelligence network to fight an imperial superpower. The development of this network helped transform the young nation into the most powerful in history.

Affiliate marketing is a lucrative business for those who are eager to work from home and find success online. I’m sure you’ve seen blogs titled “How I Make 100k From Home” or something along those lines.

It’s no secret that online selling is a booming industry. With the advent of huge marketplaces like Amazon, shoppers are flocking to their phones and computers to shop more than ever.

Consumers are shopping online more, especially since the COVID-19 pandemic hit the world. Most of them are using online shopping methods for even goods that they previously never considered buying online.

In fact, 41% of consumers say that they are shopping online more than they did before the COVID-19 pandemic. There is also evidence that this will continue. 68% of people said that they will continue buying essential goods online, even after these health threats subside.