eCommerce Blog

Email Marketing | 9 min read

7 Tips for Writing Catchy Email Subject Lines (With Examples)

No matter how good the offer you have inside your email is, if your subject line is lacking, no one will click on it. In other words, your subject lines decide whether or not your email marketing campaign will succeed.

eCommerce Marketing | 7 min read

Top 12 Types of Compelling Sales Promotions to Offer on Your Website

As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.

Conversion Optimization | 17 min read

How to Build an All-In-One Digital Dashboard in Google Sheets

Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.

Web Design | 10 min read

Using Royalty Free Images on Your Website + 11 Stock Image Sources

The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means that[...]

Email Marketing | 8 min read

Email Marketing for B2B Businesses: How to Benefit from It

Email marketing may appear outdated to some businesses, with the advent of newer digital marketing methods. However, it continues to remain relevant and perhaps even more effective than other forms of marketing. Many businesses around the world are using email marketing to connect with potential clients, create new leads, and strengthen customer relationships.

eCommerce Features | 8 min read

Save on Shipping and Give Customers the Convenience of In-Store Pickup

Smart business owners are always looking for ways to improve the services they offer their customers, and for tools to help them adjust their business model to match their own vision. Customers always appreciate having more options, and if you can provide them without significantly adding to your workload, it's a winning situation for everyone. One eCommerce feature with this potential is in-store pickup, the practice of allowing the customer to pick up their online purchase from your location[...]

Starting a Business | 10 min read

How to Start a T-Shirt Business Using Dropshipping

So, you’ve decided to sell t-shirts online.

You did the research and every source suggests it’s the way to go. Four in five Americans make an online purchase every month, and what’s the piece of clothing almost everyone has in their closet? That’s right: a t-shirt.

Selling a product that everyone needs is a lucrative idea. To make sure you turn that great idea into a booming t-shirt business, we've broken this process down for you step by step:

SEO | 12 min read

An Introduction to Using Google Text Ads for eCommerce

Text ads are Google’s original venture into advertising on their platform. It was launched back in the year 2000, and even today, they make up 45% of the monthly share of click through rates.

eCommerce Marketing | 7 min read

The 10 Best Free Photo Editors for eCommerce

As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.

eCommerce Marketing | 7 min read

The Small Business Guide to Preparing for Amazon Prime Day

Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.

Shipping & Fulfillment | 6 min read

Increasing Productivity as an eCommerce Manufacturer in 2020

According to the U.S. Department of Commerce, shoppers spent $601.75 billion with online merchants based in the U.S. an increase of 14.9% from the previous year. With so much opportunity to be had online, it’s no wonder that manufacturers are ditching the traditional selling strategy of using a middleman, for the modern direct-to-consumer (D2C) approach, that allows them to:

  • Have more control over their business
  • Leverage their brand’s online presence
  • Develop their own marketing campaign, and
  • [...]

SEO | 7 min read

How an Efficient SEO Strategy Can Take Your Brand to the Next Level

If you’re running any branded website that you’d like to get in front of more eyes online, SEO is vital for achieving better searchability and visibility on search engines. But it offers more real value than that; there are various reasons why businesses need SEO to take their brand to the next level.

Starting a Business | 8 min read

10 eCommerce Web Design Myths That New Entrepreneurs May Believe

If you rush into the eCommerce venture without analyzing the eCommerce world, you may be risking the success of your future business. Although it is exciting to be a startup owner, you should be more focused before rushing into the online store industry unprepared. If you don’t, then you may suffer a considerable loss and damage to your reputation.

Starting a Business | 9 min read

Top Dropshipping Niche Ideas for Starting an Online Business

One of the most defining features of 2020 was the the COVID-19 pandemic. This global event has affected individuals in every walk of life, overwhelming our medical facilities, forcing businesses to shut down, and compelling organizations to move to virtual meetings. While our scientists are putting in the hard work to contain this virus, entrepreneurs everywhere are leveraging ecommerce tools and resources to start home-based businesses and make the best of their time in lockdown.

SEO | 6 min read

How Long Should a Blog Post Be? A Look at Optimizing Online Content

If there was one thing every content writer or online business would like to know when it comes to publishing blog posts, it would probably be the answer to this question: “How long should a blog post be in order for it to perform its best?” Of course, no magic number really exists. While there are great recommendations to follow, there are always exceptions to the rules. For example, it’s not hard to find a page one ranking article that is much shorter (or longer) than the recommended ideal[...]

Apps & Integrations | 14 min read

Best Virtual Meeting Tools to Host a Successful Online Meeting

Once a time and money saver that millennials pushed on larger companies and older managers, virtual meetings have become more than convenient; theyve become downright necessary. With stay-at-home orders, quarantines, and more companies looking for ways to minimize contact between employees, virtual meetings have become a staple, with the once frowned-upon technology being embraced by the masses.

Email Marketing | 9 min read

Top 13 Thank You Email Examples That Build Customer Loyalty

Are you wondering why thank you emails work better than regular emails? This happens because customers expect to hear from a brand once they have purchased, subscribed or engaged with it in some way.

Starting a Business | 10 min read

5 Shopify Alternatives for Selling Shopify Prohibited Products

For the whole of 2019, Shopify raked in $1.578 billion. So, it's no wonder that Shopify now ranks fifth in online business and consumer services websites. Its worldwide traffic ranking, on the other hand, is an impressive 645.

All of these facts may lead you to believe that Shopify is one of the best eCommerce platforms. It is an impressive platform, but not if you sell items that it prohibits. If you are, you should start looking for Shopify alternatives.

Ready to learn more about [...]

SEO | 8 min read

Triple Your Traffic Using This 5-Step SEO Checklist for Blog Posts

What if there was something you could do that would significantly increase your blog traffic? Something straightforward and repeatable that you could do for all the articles you post. You’d do it, right? Well, there are some simple tactics that accomplish this that most blogs ignore.

eCommerce Marketing | 7 min read

10 Marketing Tactics to Increase Your Conversion Rate

While conversion rate is not the end-all-be-all in marketing, it is one of the most important metrics by which you can gauge the effectiveness of your site and marketing material. And, depending on what kind of conversions you are measuring, it can be directly linked to revenue.

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