eCommerce Blog

"Is email marketing dead?" I know people are searching Google for an answer to this question every year. But for the moment, let your search engine, fingers, and keyboard rest. Email marketing is very much alive. Better yet, if you understand how to use it, it's a powerful tool for increasing your ROI (return on investment).

Consider the following: a product on your site has become unavailable. This product may simply be out of stock, or it may never be sold again. However, that product’s page has historically brought your website valuable traffic and conversions. How can you maintain that value, even without selling that product anymore?

Working from home wasn’t taken seriously in the past, was it? However, the times are changing, and the COVID-19 outbreak became the final straw. Due to the social distancing requirements, thousands of employees had to start working from home even if it was a whole new thing to them. 

42% of the U.S. labor force is nowworking from home.

The internet has always been a double-edged sword. While it’s capable of bringing people together and putting everything right at your fingertips, it’s also just as powerful at using all of those things against you.

Being online means that you are simultaneously powerful and vulnerable. And, unfortunately, being taken advantage of online has become more and more common, especially as technology advances. Of course, while there are plenty of bad actors out there online (and there always have[...]

Due to an expected increase and the advent of 2020’s effect on commerce, the eCommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through eCommerce ventures.

If you are selling online, I am sure this question has crossed your mind. Amazon can be a great channel to quickly expand your business, but it comes at a cost.

There is no on-size-fits-all answer to this question. The situation for every brand is different and the percentage of sales that should come from its own eCommerce site will also differ. Here, I cover how Direct-to-Customer (DTC) brands should think about this question vs. established brands.

There are many solutions out there that offer you a way to integrate Live Chat support onto your website. However, none of them are really designed for small or medium-sized businesses.

Globally, there are2.87 billion smartphone users, and the number continues to grow—  100 million of them have just started using a smartphone in the past year.

We check smartphones over 2,000 times a day. We keep them handy in all situations, which is why QR codes are rapidly becoming an essential tool in the eCommerce business.

While they've been around for decades, QR codes have gotten a new lease on life, and businesses are taking notice. 

Keep reading for a guide to using these codes and[...]

Google is now using BERT models in search, which could potentially change the way SEO works.

BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.

Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.

No matter how good the offer you have inside your email is, if your subject line is lacking, no one will click on it. In other words, your subject lines decide whether or not your email marketing campaign will succeed.

As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.

Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.

The images you use on your website provide a number of benefits — for yourself as a business and, of course, for your customers. Not only are they an excellent way to break up text, creating a stronger flow in your copy and making it more digestible, but they also combine textual communication with visual communication, which improves the ability of your content to convey an idea. Not to mention, many people like being able to see a product before making a purchasing decision, which means that[...]

Email marketing may appear outdated to some businesses, with the advent of newer digital marketing methods. However, it continues to remain relevant and perhaps even more effective than other forms of marketing. Many businesses around the world are using email marketing to connect with potential clients, create new leads, and strengthen customer relationships.

Smart business owners are always looking for ways to improve the services they offer their customers, and for tools to help them adjust their business model to match their own vision. Customers always appreciate having more options, and if you can provide them without significantly adding to your workload, it's a winning situation for everyone. One eCommerce feature with this potential is in-store pickup, the practice of allowing the customer to pick up their online purchase from your location[...]

So, you’ve decided to sell t-shirts online.

You did the research and every source suggests it’s the way to go. Four in five Americans make an online purchase every month, and what’s the piece of clothing almost everyone has in their closet? That’s right: a t-shirt.

Selling a product that everyone needs is a lucrative idea. To make sure you turn that great idea into a booming t-shirt business, we've broken this process down for you step by step:

Text ads are Google’s original venture into advertising on their platform. It was launched back in the year 2000, and even today, they make up 45% of the monthly share of click through rates.

As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.

Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.