eCommerce Blog

Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product feed[...]

E-commerce has completely changed the way the market used to work and has jumped in quickly upon the screens of customers. Going a step further and making our lives even simpler, voice-controlled search is coming up as the next big thing in our modern-day world.

Devices and software like Alexa, Google Assistant, Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana are just a few examples of some wonderful platforms that are highly capable of handling tasks effectively. With just your voice[...]

Recent surveys from Facebook state that up to 83% of shoppers run to Instagram to discover new products and services. The same study shows that 81% of people use the platform to research about brands. Based on those numbers alone, it’s clear how Instagram has grown to become an invaluable platform for every successful online entrepreneur.

Although you may have an official website, having a presence on a separate platform where you can showcase your products and services is an added advantage. Online marketplaces make it possible for you to concentrate on improving your business, leaving the platform operator with the responsibility of handling logistics and processing all transactions. A shoppers’ preference survey by Statista shows that more people are inclined to make repeat purchases from online marketplaces than any other[...]

The question “how to boost eCommerce sales” stings virtually every business owner, whether you’re a beginner or seasoned. Nowadays, there are a huge number of tips and tricks to impact sales rates. Some are more efficient and effective than others, so it can be difficult to determine the best strategy for boosting your sales numbers.

Before we began writing this article, we’ve thoroughly gathered consumer habits and the latest trends in eCommerce. Next, we analyzed them meticulously, which[...]

The eCommerce leviathan Amazon has robots facilitating and speeding up work in their warehouses. Walmart uses flying robots to monitor inventory levels and flag missing items in their distribution centers. In this way, modern leading-edge companies resolve several issues that improve management efficiency and labor productivity. Moreover, robots work 24/7 and make fewer mistakes than humans. Small businesses should learn from the best; that's why this article is dedicated to the automation of[...]

Amazon got its start nearly a quarter-century ago in 1995. Jeff Bezos started the company using his parents' life savings.

eCommerce has come a long way over the last 26 years though. Instead of risking everything you have saved and combining a bunch of different services to set up your store, modern eCommerce platforms let you do it all in one place for as little as $20 a month.

Let's answer the question "which eCommerce platform should I use" by looking at five of the top choices.

Is your online store not as visible as you’d like? It could be that you haven’t optimized your on-page SEO properly just yet. But, don't worry; this is where an audit can help you out.

Ecommerce SEO can be pretty demanding and time-consuming. It can also be really complex, and working on it takes time away from managing your store and making sales. But, SEO is important and a lot harder when you don’t perform a regular audit.

An SEO audit ensures you stay on top of things. It gives you[...]

Links have become more and more important in search rankings today.

The latest survey by Sparktoro among 1,584 professionals in the field of eCommerce Search Engine Optimization reveals that the top two out of 26 Google ranking factors ranked are relevance of overall page content and quality of linking sites and pages.

That's pretty true for all types of websites, including eCommerce sites.

It isn't just how many pages from other websites are linking to online stores, but how many of them are[...]

If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps.

With every change Google makes to its browser and search engine, the purpose is to improve the browsing experience for internet users. This usually manifests in influencing sites to become more responsive, easy to use and secure. Google’s newest change fits within the realm of improving user security as the tech giant moves to more strictly enforce HTTPS connections on websites. By coming down harder on instances of HTTP content on secured HTTPS websites, Google isn’t leaving a stone unturned[...]

According to eMarketer forecasts, U.S. retail sales over the holidays will top $1 trillion for the first time this year — with ecommerce sales projected to climb to more than $135 billion.

And thanks in part to the compressed shopping season between Thanksgiving and Christmas, the annual crush in 2019 could be more pronounced than ever before: In addition to predicting an even higher amount for online sales ($143 billion), Adobe Analytics projected that online retailers would see $29 billion in[...]

Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data[...]

Today’s customers are an unforgiving bunch with a low tolerance threshold for mistakes by retailers. They do not hesitate to take their grievances online in an attempt to name and shame retailers into acting on them quickly.

The social media pages of most brands with eCommerce stores are littered with negative reviews from customers who have faced delivery delays or damaged parcels.

You’ll often hear people talk about the newest graphic design trends as if they are some sort of law that you have to abide by – that’s absolutely not the case. Instead, you should take inspiration from everywhere and create a style that is workable for your brand.

Your design style should feel like a constant evolution of your brand, with your graphics shifting and stretching what your brand style is without ever being a complete overhaul. Different types and styles of graphics have different[...]

By now you’ve probably already heard about the CCPA, California’s upcoming privacy law which is being compared to the likes of the GDPR. Data law in general can be complex and bogged down in legal jargon, making it difficult to get an actual idea of the requirements and what’s practically required. In this post, we’ll dissect the main requirements and outline how you can meet them in a straightforward and actionable way.

With the advent of Google, SEO practices are evolving at a much faster pace than ever. However, the flux of a standard optimizations no longer caters to modern internet users. In fact, it makes perfect sense to adapt to new changes that were inconceivable yesterday.

Over the years, XML sitemaps have become important for building a long-term foundation on every website. Your quest to thrive in the realm of web inherently depends on flawless XML sitemaps. It’s no wonder that the recent popularity[...]

Ever-growing and ever-changing — these are two characteristics that best describe the current state of eCommerce. Online shopping attracts more and more users, seamlessly merging with their daily routines. That is why it’s extremely important to deliver relevant customer experiences and make their digital journey as flawless as possible.

It seems that every day, more states and countries are legalizing marijuana for medicinal or recreational use. As cannabis commerce becomes less restricted, opportunities are growing and business is booming. The expansion of eCommerce platforms coinciding with the advent of cannabis legalization means that you have the ideal outlet for selling CBD oil and related merchandise beyond your local dispensary. If you want to start your own cannabis online store, keep reading for tips on building your[...]

Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ and[...]