eCommerce Blog

Many people consider the months-long period of the winter holidays to be the most stressful time of the year. Others might contend that the period immediately afterward can feel even more hectic. For one thing, at least the intensity of November and December can be relieved by Thanksgiving, assorted holy days, and New Year’s Eve. For another, the first three-and-a-half months bear the weight of a most important date with even higher stakes: Tax Day.

Every year, the eCommerce industry sees new progress and developments that has business owners and their teams working on new strategies and adapting to the current landscape. Not only is technology advancing at a rapid pace, but customers are also evolving and changing what they want to see from businesses. To keep you up to date and ahead of the curve this year, we asked more than 20 business professionals what their 2020 eCommerce essentials are and what they predict will change in the[...]

When we start a subscription to a paid website builder or host service, we hope that it serves it’s intended purpose and that we won’t ever have the need to cancel it. Unfortunately, there can come a time where your chosen service doesn’t meet your needs anymore or ends up not delivering on what you thought it would. At that point, it may come time to cancel your subscription and look for a new option.

Services can sometimes make it unnecessarily difficult to cancel paid subscriptions in an[...]

If you're running your eCommerce business on Shift4Shop, you should seriously consider setting up Google Shopping.

Shopping Ads show potential customers the exact products they are searching for, which makes them very effective. The biggest advantage of Google Shopping over other advertising channels is that they take a lot less work to manage. That’s mainly thanks to Google, which automates a large part of the work involved.

So today, we'll take a look at how to set up Google Shopping on[...]

Are you an eCommerce site owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm.

The mistake that many site owners make is that they treat SEO like a static tactic. They take the one and done approach to SEO.

The truth is that organic search is a constantly moving target. In 2018, Google made more than 3,200 changes to its algorithm. Some changes barely make a dent.

Then, there are changes Google will announce and[...]

Many B2B companies fail when it comes to leveraging social media for their benefit. Different strategies are used when marketing to businesses versus end consumers; the only common denominator between B2B and B2C companies is people.

This is the main reason that B2B sellers lag when it comes to adopting new marketing strategies. They should be leveraging social media marketing, or SMM, for online businesses if they want to reach the actual decision-makers. A B2B technology company can optimize[...]

Call it a revolution or an intrusion, chatbots are here to stay. From top tier companies like Google and Amazon to smaller eCommerce companies, all have been actively deploying chatbots. Whether it is the customer support desk or the team communication process, chatbots have the potential to help with any department.

Businesses large and small depend almost entirely on their phone systems.

These business phone systems support more than just a large network for inbound and outbound calls. Most of these systems are VoIP-based phone systems with cloud hosting options. This enables a more affordable and scalable solution that supports collaboration between employees. This collaboration can also be done through several applications. It also provides you and your employees with the capacity to work outside of the[...]

Steve Balmer would have chanted “conversions, conversions, conversions” instead of his infamous “developers” chant had he been running a website and not been the CEO of Microsoft at the developer’s conference in 2006.

Why? Because it’s all about conversions in the online world.

And how does one improve their conversion rate? More traffic.

Every year, the competitive field of marketing becomes more and more challenging. Markets are already saturated with alternative options, even niche products. While that may make it more difficult to create an impact in your space, your marketing can still flourish. Thanks to the substantial reach of social media platforms, particularly Facebook, it’s possible to create a larger customer basis and much greater product awareness.

After you’ve gone through all the trouble of setting up your online store on your chosen platform, it may sound like a nightmare when you’re faced with the hard decision to migrate to a new one. But, at some point, migrating may be the best option for your online store. Many merchants are enticed by Shopify’s promise of an easy eCommerce experience, only to find that they don’t offer what their business needs. If you’ve turned to 3dcart as a possible solution to your business woes, then it may[...]

More and more people are using the internet to buy nowadays. Not having to go out to buy anything is among the many things that contribute to the preference of eCommerce businesses over others.

B2B, or business to business, is a form of commerce that involves businesses directly selling to other businesses, rather than a business selling direct to consumer. This key difference calls for a different approach to traditional eCommerce, with more advanced functionality necessary to keep things running. B2B customers simply have different needs than B2C, or business to consumer, customers do when it comes to shopping online. Often, B2B customers are employees shopping for equipment or[...]

Google has come a long way since its inception, transforming near-daily to provide a better experience to its users. As the Internet keeps moving towards mobile, search engines like Google are working overtime to ensure that the results users get are exactly what they need. This means the introduction of new features on their search engine result pages, which introduces a problem for SEO professionals: how do we take advantage of those features to keep ranks high and boost traffic?

Today, we’re[...]

Entering the potentially lucrative world of eCommerce is easier than ever before. Anyone interested in entering this field can find a variety of eCommerce platforms, on which they can build and run their own online store. Of course, all these platforms are quite different from each other. Business owners need to think carefully about which one would be best for their needs.

The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Happy customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.

A cart page is where the buyer’s journey, in terms of conversion. It is like a basket that potential customers use to add anything he or she likes throughout the course of browsing your store. They keep on adding things but may consider removing or replacing some items when they decide to pay for it.

Here, their decision may depend upon different factors. Price plays a major role in whether they’ll prefer one item over another. The user experience on the cart page needs to be customer-centered.[...]

New customers are the lifeblood of successful businesses. At least, that is a belief that many business owners have internalized. You can see it in their actions. For example, SocialMediaToday reports that 7 million advertisers spent $10.1 billion on pay-per-click online ads in the year 2017 alone.

For more experienced business owners, though, a different goal reigns supreme: turning one-time shoppers into lifetime buyers. Early on, businesses focus on generating leads. Established businesses,[...]

Digital marketing is driven by Search Engine Optimization (SEO), which is a strategy employed to improve a website’s ranking in online search results. Ecommerce SEO is also one of the fastest-changing aspects of online marketing due to constant updates in algorithms that affect everyone. 

In this upcoming year, you need to be prepared for more changes that will take place so that you can capitalize on your online presence. Developing a strategy for improving the SEO of your website will[...]

Hacking and cyber attacks have been the bane of websites since the internet’s creation, and that still hasn’t changed. As security measures get more advanced, so do hacking strategies. Any website being hacked is a serious ordeal, but stakes are elevated in the case of eCommerce due to the sheer amount of sensitive data that can be breached and stolen from online stores.

As a merchant, you want your business to be as secure as possible and your customer’s information safe from bad actors.[...]