eCommerce Blog

Customers don’t want a one-size-fits-all solution from your business, and neither should business owners. Every customer wants something different from your brand, so by understanding and categorizing those differences, you can better cater to your customers in ways that they want. 

The e-commerce industry needs no introduction in today’s time. Be it a multinational corporation or a startup; every business nowadays is thinking about entering the e-commerce industry. This is primarily to reap the benefits of a gigantic digital customer base that’s proven to be profitable.

While there are plenty of ways small businesses can get their hands on cash in order to grow, very few business owners actually understand what all of these choices really are — and how they work. In a lot of cases, small business owners end up simply taking the first valid option they find, regardless of terms or even the amount of money they’re receiving. And, for all of the other small business owners, the amount of choice when it comes to funding coupled with all of the misinformation[...]

If you’re looking to start an eCommerce business, there’s a lot to process. Beyond finding products, branding, and finding your target persona, there is a vast amount of digital capabilities you will need as well. Setting up your website, social media profiles, creating website content and imagery are just a few to take into consideration. 

When it comes to setting up an eCommerce business, shipping is a vital aspect that could make (or break) or business. 

Because eCommerce is all about ordering the product online and delivering it to your customers' doorsteps, shipping is essential. And, without the right shipping and delivery strategies, you won’t be able to satisfy your customers or create goodwill. 

So, what happens when a product is damaged during shipping or goes missing?

Well, that is where shipping insurance comes in. 

If you've spent any time running a website, you're aware that search engine optimization (SEO) is a complicated process. It takes a lot of work and research to stay ahead and earn a high rank in results.

Keyword research and content writing are crucial, and you also can't afford to overlook the more technical aspects, like meta tags, URL optimizations, your XML sitemap, and more. Of course, the technical parts of SEO can be either helped or hindered by your eCommerce platform.

At Shift4Shop, we[...]

Market research is a crucial point in a business’s journey, whether you’re just starting or you’ve been open for years. Without it, you’ll be essentially going in blind in terms of marketing efforts, product development, customer service, and even business operations as a whole. But what exactly is market research, and how can you conduct your own to gain valuable data-driven insights? Let’s find out.

How much is your brand actually worth? 

While numbers in a presentation can provide some insight, there’s so much more to building a successful (and valuable) business than profit, loss, and the bottom line. One of the most important factors to consider when determining your brand’s worth is brand recognition.

Life inside the novel coronavirus pandemic is full of uncertainty, from our health to our economy. As more states and countries declare stay at home orders, and many employees lose their jobs, it's become difficult to predict how business owners can navigate the ongoing pandemic.

While we all move towards staying in isolation at home, eCommerce businesses have a unique opportunity to supplement peoples' lives and support them with the products and services we need every single day. And small[...]

Marketing teams are the engine that sets any business in motion. Their main mission is to create and promote a company image that ideal customers would love. Highlight product features, and you stimulate sales as a marketer.

Thanks to marketing teams, companies can build a reputable and trustworthy presence both online and offline. That being said, they are not the only ones shaping company images.

Opinions and product reviews now have the power to make or break a brand. The online medium has[...]

The novel coronavirus has created a serious health problem for the entire world and for the economy, with many small businesses caught in the crossfire.

In addition to peoples' lives, businesses large and small are also becoming a victim of this global pandemic. Thankfully, there are resources for help and assistance via debt relief grants, loans, and even nonprofit and private funding options.

While approximately 30 million American small businesses are facing some serious uphill battles in[...]

Business-to-business (B2B) eCommerce might not be as popular as the business-to-customer (B2C) space, but it is blooming. 

For years in the internet community, there’s been constant debate over what the best browser is to use. While each browser offers its own unique selling points, there’s usually only one browser that comes out on top: Google Chrome.

When you've got a great idea for an eCommerce website, you want to make sure that every detail is in place when you're ready to launch. Before you decide how your website should look and function, you need to find a reliable hosting solution.

Coming up with fresh content ideas and finally putting those concepts to paper via a blog post for your brand or business is tough. But, following through with the actual publishing of your blog article is even tougher. Not only does the whole process have to start with inspiration (and a good enough reason why), but it also has to end with enough a confidence that you’ve accomplished what you set out to do with your content. The best way to establish that is by writing a great conclusion that[...]

Giant logo on your shirt or bag? No problem — as long as it’s a brand you’re passionate about. When they shop, customers will typically encounter generic brands that they’re relatively with settling for and brands that they know and love. The latter are the ones they’ll go out of their way to get, the ones they’re willing to pay more for, and the ones that they’ll even freely advertise for.

The goal of every email we send out is to reach the reader. To convince people to open the email, we come up with catchy previews and subject lines. To make sure the recipient is interested enough to click on links, we create enticing copy and sleek visuals.

However, all of these things are as good as dead if the email doesn’t land in the inbox in the first place.

Tax Day is the due date for filing federal income taxes in the United States. Since 1955, Tax Day takes place on April 15 with a couple of exceptions — if April 15 is a Friday, taxes are due the following Monday, April 18. If April 15 is on Saturday or Sunday, taxes are due the following Tuesday. The date is also different for anyone who files a US tax return but lives outside the US, receiving an automatic 2-month extension that moves their deadline to June 15. Despite these variables, though,[...]

Let’s face it; accounting is never the most exciting part of running a business unless, of course, you’re a trained accountant or enjoy playing about with numbers. From tracking your expenses and income to calculating your business taxes and employees’ salaries, there are plenty of reasons why most business owners find accounting tasks boring.

Unfortunately, it’s practically impossible to succeed in entrepreneurship if you cannot manage your business finances properly. What this means is that[...]

Erma Bombeck once said, “The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” As funny as it sounds, there is some truth to it.

While traditional retailers would wait for shoppers to visit the store to learn their product preferences, new-age shopping culture is rooted in the power of data and consumer-specific personalization. Consumers, unlike those in the olden days, expect brands to understand who they are and what their[...]