eCommerce Blog

What’s one of the first things that come to mind when you think of an iconic brand, like Pepsi or T-Mobile? More than likely, your mind is immediately filled with the color blue or pink. Iconic brands have mastered the use of color in their branding down to a science for success. If you’re building an online store, then the most important application of your color palette is in your website’s design.

For every e-commerce business owner, weaving together an effective shipping strategy lies at the heart of their business model. This is especially true if they engage in cross-border selling. Between 2019 and 2023 alone, the global e-commerce logistics market size is slated to grow by a staggering $81.78 billion, with most of the contributing factors falling in the cross-border e-commerce territory.

Looking to start a new business but without the commitment of investing a lot of initial capital? If so, dropshipping might just be the thing for you!

There’s no denying the fact that videos are powerful tools for communication. Not only can they convey concepts and ideas faster and more efficiently than a photo ever could, but they’re incredibly engaging. One look at recent marketing metrics and you’ll wish you had been implementing videos as part of your marketing campaigns years ago. And, if you were one of video’s early online adopters, then chances are you’re still looking for ways to make the videos you post even more compelling.

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Links from leading professional websites act as a sign of support to Google. The more people that show support for your site, the more authentic and honest you become. One of the essential strategies which all SEO professionals provide you are building links and removing any existing link building errors.

Remote working has become one of the hottest topics recently as everyone is stuck in their homes. But, believe me, remote working isn’t something new. It has been up and coming for a good couple of years. Now, with the current outbreak, businesses are “forced” to explore the world of remote working.

We don’t blame you if you love your website. You’ve been with it every step of the way, from concept designs to launch. It’s been molded in your vision to show off to investors and friends alike. There’s a harsh truth you need to accept though, and that’s that your website might not actually be that good.

With so many eCommerce brands competing for the attention of customers across the world, your eCommerce website must provide a unique experience to stay in business. Localizing your website offers a unique shopping experience to your customers who belong to a specific linguistic, cultural, and geographical group.

Is it time to upgrade your marketing team with technology?

Both of these things go hand in hand. When connected, they enhance productivity, performance, and ROI. Nowadays, it’s almost impossible to perform marketing tasks without any tools. 

When it comes to making money at home, you have to consider one very important thing: solving someone else’s problem. At the core of every lucrative business is the ability to problem solve for someone else (and, the bigger that group is, the more successful your business will be). While there are plenty of problems to be solved, they mostly revolve around two things: time and money. If you can help me save time or money (or both), then you’re likely on to something big.

In today’s business world, marketing activities are mainly being conducted online. E-commerce marketing can be described as raising awareness and directing consumers towards a business that sells its product or service via an online website. The main point is to make it easy for potential customers to find you at any time.

The digital products market is generating huge revenue; by the year 2022, it might cross 240 billion USD if the trajectory continues at the same pace. Digital products from music to eBooks, videos, online courses and much more, are popular because of easy distribution and access. The fact that digital products can be repeatedly sold, purchased and consumed makes them an ideal choice for many creative artists, freelancers, and educators online.

As feature-rich as Shift4Shop is, eCommerce is always moving forward. New advancements in technology lead to greater potential for online businesses, but they also lead to new customer expectations and new pain points for business owners and customers alike. That's one reason Shift4Shop has made it easy for developers to create apps that integrate with our eCommerce software: by building an app, you can expand Shift4Shop with new functionality and help your potential clients stay on top of the[...]

Just as not every eCommerce business is the same, not every product is the same. Selling typical retail items — say, kitchenware, toys, etc. — may be the most common business model, but it's hardly the only one out there. Some businesses, like online craft stores, rely on selling their products in fractional quantities rather than whole units. For example, a fabric store will only rarely sell an entire bolt of cloth, instead cutting it to order for sale by the yard. Other industries often[...]

Customers don’t want a one-size-fits-all solution from your business, and neither should business owners. Every customer wants something different from your brand, so by understanding and categorizing those differences, you can better cater to your customers in ways that they want. 

The e-commerce industry needs no introduction in today’s time. Be it a multinational corporation or a startup; every business nowadays is thinking about entering the e-commerce industry. This is primarily to reap the benefits of a gigantic digital customer base that’s proven to be profitable.

While there are plenty of ways small businesses can get their hands on cash in order to grow, very few business owners actually understand what all of these choices really are — and how they work. In a lot of cases, small business owners end up simply taking the first valid option they find, regardless of terms or even the amount of money they’re receiving. And, for all of the other small business owners, the amount of choice when it comes to funding coupled with all of the misinformation[...]

If you’re looking to start an eCommerce business, there’s a lot to process. Beyond finding products, branding, and finding your target persona, there is a vast amount of digital capabilities you will need as well. Setting up your website, social media profiles, creating website content and imagery are just a few to take into consideration. 

When it comes to setting up an eCommerce business, shipping is a vital aspect that could make (or break) or business. 

Because eCommerce is all about ordering the product online and delivering it to your customers' doorsteps, shipping is essential. And, without the right shipping and delivery strategies, you won’t be able to satisfy your customers or create goodwill. 

So, what happens when a product is damaged during shipping or goes missing?

Well, that is where shipping insurance comes in.