Shopify is now home to over a million merchants spanning 175 countries. Because of this, it became Canada's second most valuable company in 2019. The Great White North, after all, is where the multi-national eCommerce firm started.
Fast forward to 2020, and Shopify has become even more prominent, raking in $121.3 billion.
Despite all of this, Shopify isn't the only eCommerce platform on the market. And, it may not even be the best. There are quite a few Shopify competitors worth checking out. After all, even if it's one of the world's largest eCommerce platforms, it's still not for everyone.
Ready to learn what these alternative (and free) eCommerce solutions are? Then let's dive right into it!
First Things First: Why Shopify?
Before we discuss Shopify alternatives, let's talk about Shopify and its pros first.
There's no doubt that Shopify is a capable general-purpose eCommerce platform. There's no need to have a coding background, as it's very user-friendly. It also has an intuitive and easy-to-navigate interface that's ideal for beginners.
Shopify also makes it easy for online stores to change their look themselves with a variety of themes. Many of these optimized and responsive themes are also free.
Canada's largest eCommerce company also has a massive app ecosystem. This means that you're not going to have a hard time finding innovative features for your shop. However, many Shopify merchants have pointed out that the platform may over-rely on their app store, lacking in built-in features that come with the cost of service.
To top it off, Shopify utilizes advanced servers and web hosts. It even manages cybersecurity, which, by the way, is a $112 billion industry. It utilizes cutting-edge online security, so you can worry less about getting hacked.
Shopify's support is also available 24/7, making it easy to contact their customer and technical support specialists. You can also reach out to third-party consultants if you need extra help with design or shopify seo.
Why Shopify May Not Be Your Best Bet
The Shopify pros mentioned above are sound spectacular, right?
Indeed, but all of them also come at a price. That could be anywhere from $29 (Basic Shopify) to $299 (Advanced Shopify) a month. There's a mid-level package too, which costs $79 monthly.
On top of these monthly rates are extra transaction fees – especially if you want to use a payment processor other than Shopify Payments. For instance, there are online credit card rates that range from 2.4% to 2.9% plus 30¢ per transaction. There are also in-person credit card rates ranging from 2.4% to 2.7%.
Also, many of the apps that can add functionality to your Shopify store aren't free. Most do offer free trials, but only for one to two weeks. After that, you either have to upgrade to the paid version or uninstall the app.
There's also quite a long list of items that you can't sell on Shopify. At the top of the list is drug paraphernalia, which is the same for most other eCommerce platforms. However, even vaporizers or CBD oil can't be sold on Shopify.
In fact, in the earlier parts of 2020, Shopify banned thousands of users for selling masks and sanitizers. While it was to prevent profiteering, many legitimate businesses still suffered. If your business was affected by this ban, you should check our list of alternatives for selling Shopify's prohibited products.
In addition to these, designing and maintaining a Shopify website might require you to hire one of their Shopify Experts. This is due to their proprietary template language, "Liquid", which adds costs for tasks that could easily be completed by anyone on other platforms.
With all that said, you can already see how Shopify can be great or bad for your business. If you think it's the latter, then worry not, as here are your top five alternatives to Shopify.
1. WooCommerce
WooCommerce is one of the few eCommerce solutions that offer a completely free plan to date. It's an open-source plugin that allows you to build a site that's comparable to pricey carts. It's a WordPress-specific plugin, though, so you first need a WP site.
Once you have a WordPress-based shop, you can get and install the free WooCommerce plugin. It's intuitive enough that you can even create a mobile-friendly site with it. In this case, you'd only have to pay for the website's hosting service, domain name and security.
WooCommerce also offers free extensions and other useful plugins. Most aren't free, but unlike Shopify that charges a monthly rate, you can get a lot of them with a single payment.
There are also no other extra transaction fees when you use WooCommerce's free plan. All in all, it's easy to set up, provided that you have some tech skills.
The biggest drawback to this free Shopify alternative is its lack of technical support. If you encounter glitches with WooCommerce, you'll have a hard time figuring out the cause. In addition, there are times wherein WooCommerce sites can run pretty slow.
2. BigCartel
BigCartel, founded in 2005 in Utah, has gained enough traction that it has served over 1.5 million users. It used to focus on musicians, but it has since expanded its reach to artists and artisans. It's become big enough to rake in revenues of around $10.3 million back in 2017.
BigCartel's plans are already affordable, but it also offers a free package. The no-cost program, however, is only for businesses with five items or fewer.
The free plan allows you to attach one image per item, as well as promote it via Facebook and Instagram. It also comes integrated with PayPal, making it easy to use. There are a few free themes to choose from to spruce up your store.
With that said, the free plan has limited features, and only works fine for stores with few items to sell. There's also no inventory search tool, nor is there chat or phone support.
3. Magento Open Source
There are two Magento eCommerce platforms available: Magento Commerce and Magento Open Source. The latter version is the free, downloadable one.
As a free eCommerce platform, Magento Open Source is incredibly rich in features. So much so that it's an excellent solution for mid-sized to larger enterprises. It very scalable and flexible while also accommodating larger sales volumes.
To make the most out of Magento Open Source, though, you need to have a coding background. This is also why it's best for bigger stores, as they can afford to have in-house programmers. So, you might want to hire a developer with a solid experience in Magento. It's also an easier way to avoid unnecessary bugs and downtime. There are also many useful Magento 1 and Magento 2 extensions to feature your eCommerce store
4. Wix
Wix is another eCommerce platform that offers a free Shopify alternative. This plan gives you free access to the drag-and-drop site editor to create your online store. You also have dozens of free themes to choose from, eliminating the need to code.
The free plan also comes with 500 MB worth of storage and another 500 MB of bandwidth. Wix also makes customer support available for their free plan users.
As with free plans, though, expect limited features, which means you'd need upgrades. For instance, you'd have to pay a fee to integrate online payments. Also, your site would have a Wix-assigned URL, as well as display Wix-branded ads.
5. HubSpot
HubSpot offers a free Content Management System (CMS) for building, managing, and hosting your eCommerce website. Its dedicated website builder lets you design pages quickly through a drag-and-drop interface and a broad selection of pre-built templates.
From there, you can access all the tools necessary to grow your website. HubSpot includes built-in SEO suggestions to help you reach higher rankings, while its web analytics reveal metrics like total page views, average page dwell times, bounce rates, and more.
Other notable features include a chatbot and form builder, which are great for handling basic customer inquiries and building an email list for conversions later on. You can also receive payments through Stripe in up to 20 currencies.
The main drawback, though, is that HubSpot’s free product library only allows you to create and manage up to 100 products. It is also not an eCommerce-specific platform, so you may not find every feature your business may need to sell online.
6. Whop
Whop is a fast-growing social commerce platform designed for creators and digital entrepreneurs who want to sell online without the complexity of traditional eCommerce tools. Unlike Shopify, which relies heavily on paid apps, Whop includes everything you need to sell digital products, memberships, online courses, and community access right out of the box.
Whop’s biggest advantage is its simplicity. You can build a complete storefront, host your content, manage customer access, and run a community (chat, forums, livestreams) all from one place. There are no confusing integrations or technical setup required.
Another major benefit is pricing. Whop has no monthly fees. Instead, you pay a straightforward 2.7% + $0.30 per successful transaction, making it one of the most affordable platforms for digital-first businesses. You also get access to Whop’s global payment system, supporting over 100 payment methods and payouts to 241+ territories.
To help sellers grow, Whop also includes an optional marketplace where millions of users browse digital products — something Shopify doesn’t offer natively.
Overall, Whop is an ideal Shopify alternative if your business revolves around digital goods, gated content, or subscription-based communities, and you want to keep things simple, lightweight, and cost-effective.
Start Selling Now With the Help of These Shopify Competitors
Despite all its bells and whistles, Shopify simply isn't for everyone. As such, it's best to take the time to explore all your options, including Shopify competitors. Many of them offer free trials anyway, so that's all the more reason to check them out.
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