eCommerce Blog

Starting a Business | 6 min read

How to Start an Online T-Shirt Print Business

Did you know that it’s possible to establish an online apparel brand without making any investment into printing machines or clothing inventory? Not only can you start an online apparel business with no starting expenses, but you can also earn decent profits with basic design skills and the power of personalization.

Starting a Business | 7 min read

7 Key Tips to Building a Successful Cannabis Business in 2020

In the world of cannabis and its derivatives, the last few years have seen significant improvements in terms of legality and sales. With the pharmaceutical industry facing a substantial decline in recent times, people are investing less than they used to. That’s because of the innate nature of cannabis. However, compounds like CBD, which is a product of industrial hemp, does not cause of any intoxicating side effects when administered in the recommended amount of dosage.

eCommerce News | 8 min read

Ecommerce in a Post COVID-19 World: What Trends Stick, How to Avoid Fraud & More

It’s fair to say that those of us who have lived through the COVID-19 pandemic will see the world as a life before COVID-19 and life after COVID-19. The pandemic is changing our behaviors as individuals and is changing our behavior as groups. Nowhere has this shift been seen more than in people’s shopping habits.

SEO | 7 min read

10 Google Penalties That May Be Affecting Your Site

A penalty always signifies that something has been done incorrectly. Consider sports; when a player gets a penalty, they are often punished in some way, which affects their whole team and in most cases, the outcome of the game. The same is true for Google penalties. Google punishes your website if your strategies and tactics go against their goal of delivering relevant content to users who search for it.

eCommerce Marketing | 8 min read

How to Create YouTube Videos that Generate Views, Subscribers & Sales

One of the best networks for promoting your eCommerce store is YouTube. It is a video network with over 2 billion monthly active users who watch 5 billion videos per day.

90% of people discover new brands or products on YouTube and 65% of people navigate to a site after watching a related video on the network. Therefore, if you create the right content and have a marketing plan in place, you should be able to generate traffic and sales from this network.

Starting a Business | 8 min read

4 Shopify Plus Alternatives for Enterprise eCommerce

Shopify Plus alternatives are growing increasingly popular in the realm of enterprise eCommerce. While millions have flocked to Shopify to host their storefront, this popularity has also exposed the shortcomings of Shopify Plus.

On the one hand, it lacks the deep, advanced functionality of platforms such as Magento Enterprise. While Shopify Plus sells itself on ease of use and lower cost, the $2,000 starting price point is still imposing for growing businesses and even larger[...]

Customer Service | 7 min read

How to Increase Sales by 30% With CRM Software

If you’re running a business, you’ve likely compiled a list of overall goals that mean success to you. For most businesses, one of the most prominent goals is to increase your sales. While there’s several ways to do this, one of the most surefire ways to both boost your sales and make your customers happy in the long run is by implementing CRM software. This is especially crucial if you’re running an eCommerce business, which lacks the important face-to-face interaction that brick-and-mortar[...]

eCommerce Marketing | 16 min read

How to Build an eCommerce Brand with Content Marketing

The magic of buying from an ecommerce store goes beyond the fact that you can click a few buttons and get a product you like delivered to your doorstep. A buyer can purchase a product from a retailer they love, a company they feel a connection to and that represents who they are — a brand, that is.

Customer Service | 8 min read

The Best CRM Software for eCommerce

At the core of every online business is its customers. Because the nature of eCommerce is entirely virtual, it’s vital that you go above and beyond to cater to every customer on as personal a basis as possible to make up for the lack of physical interaction. This is where customer relationship management comes in: by combining your customer’s behavioral data with their order history, you can put a face to every transaction and communicate to them with that advanced knowledge.

Digital Payments | 7 min read

Consumer Finance and Its Impact on Your Business

The world of eCommerce is constantly shifting. As it is a relatively new industry brought upon by the development of technology and the popularity of the internet and mobile devices, it is a realm that is going to continuously see major changes as people make purchases and shop through a screen.

5 Types of Software Your Online Business Needs

Nowadays online businesses have started taking over the market. There are many ways through which your experience as a seller will become easier  when you shift your operations online like, it will be easier for   to reach your targeted customers and you don't have to worry about rent

However, the platform does not come without its barriers. Luckily, using the correct set of software can help you get around these problems without having to break the bank.

Here is a list of software you can look[...]

Starting a Business | 7 min read

14 of the Best and Worst States for Starting a Business

When it comes to starting a business, location matters because it determines many other things that can make or break a new venture. An entrepreneur might have a strong product or good idea, but, if they’re in the wrong location, all kinds of problems can present themselves. The entrepreneur might find it difficult to access startup funds and talented labor, they could struggle to find affordable office space, or they might simply be in a market that isn’t interested.

How to Get the Most Out of Website Accessibility, Readability & Usability

According to the World Health Organization, at least 2.2 billion people across the world have some type of vision impairment. Based on the US Disability Statistics for the year 2017, an estimated 2.3% of the population in the US (which is equal to 7.543 million people) have reported a visual disability. A large portion of the population with visual impairments use a screen reader in order to access and consume digital content. However, not all users of screen readers have a visual impairment.[...]

Customer Service | 14 min read

12 Great Customer Feedback Tools for Your Website

Have you ever wondered what your customers think about your business, products, or services? Gaining this valuable information isn’t as simple as asking every customer one-by-one what they thought of your business – especially if you’re running a larger eCommerce operation.

Shift4Shop News | 9 min read

Starting an eCommerce Agency with Shift4Shop's Partner Program

With the constant expansion of eCommerce, the industry has also seen the birth of new services and service providers to help businesses sell online. This means a vast world of opportunity not just for online store owners, but also for agencies that support them via web design, marketing, and more. Online businesses both new and established are looking for talented and knowledgeable eCommerce agencies to help them reach their goals.

Customer Service | 16 min read

Complete Guide to Processing Returns in Your Store

No matter how careful you are to provide the highest-quality products and the best customer experience, returns are a fact of life in eCommerce. Even if your store policy completely forbids the return of any orders, you're still going to have situations where customers at least want to make a return and inquire about it. You're going to need a system in place to handle returns no matter what.

Starting a Business | 9 min read

5 Free Shopify Alternatives to Start Your Business

Shopify is now home toover a million merchantsspanning 175 countries. Because of this, it became Canada's second most valuable company in 2019. The Great White North, after all, is where the multi-national eCommerce firm started.

Fast forward to 2020, and Shopify has become even more prominent, raking in$121.3 billion. 

Despite all of this, Shopify isn't the only eCommerce platform on the market. And, it may not even be the best. There are quite a few Shopify competitors worth[...]

Web Design | 11 min read

Website Color Schemes & The Best Color Scheme Generators

What’s one of the first things that come to mind when you think of an iconic brand, like Pepsi or T-Mobile? More than likely, your mind is immediately filled with the color blue or pink. Iconic brands have mastered the use of color in their branding down to a science for success. If you’re building an online store, then the most important application of your color palette is in your website’s design.

Shipping & Fulfillment | 6 min read

Everything You Need to Know About the UPS Money-Back Guarantee

For every e-commerce business owner, weaving together an effective shipping strategy lies at the heart of their business model. This is especially true if they engage in cross-border selling. Between 2019 and 2023 alone, the global e-commerce logistics market size is slated to grow by a staggering $81.78 billion, with most of the contributing factors falling in the cross-border e-commerce territory.

eCommerce Features | 6 min read , Starting a Business | 6 min read

5 Factors to Consider When Choosing Dropshipping Products

Looking to start a new business but without the commitment of investing a lot of initial capital? If so, dropshipping might just be the thing for you!

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