eCommerce Blog

Most common ecommerce SEO practices typically focus on elements like meta titles, meta descriptions, etc. because they’re the tags that show up on SERPs, or search engine result pages. But there’s other tags that only appear on your website page that also play a vital role in ranking on SERPs; one such tag is the H1 tag.

Although the H1 tag isn’t visible in a search result, it helps both search engine spiders and human users to better understand the content of your web page. This helps to[...]

As a project manager, you will face a lot of challenges in your career. Especially when you are running an online startup, there will come a time when your business grows to the point where things seem like they might start falling apart. You will be facing multiple project timelines that you need to align and accomplish. There will be resources that you need to handle, as well as budgeting needs that need to be met.

In the 21^st century, many companies are expanding their services to include foreign markets. The benefits of such expansion include access to larger target audiences, competitive advantages, foreign investment opportunities, improved profit margins, diversification, and much more.

If you’ve placed opt-in forms on your website and the subscribers are rolling in, congratulations!

But there’s more work to be done — to really use your email list to your advantage, you need to build strong relationships with your new subscribers.

A solid relationship starts with a welcome email: an email that greets, congratulates or guides your new lead’s expectations.

It’s a running joke that Amazon is basically taking over the world. With Amazon tallying revenues of over $230 billion, it’s difficult for even large competitors to stand toe to toe with such a behemoth in the e-commerce space. Even worse, it can be next to impossible for small online businesses to stand up to Amazon. Fear not competitors of Amazon, I bring you tips!

While you’ll occasionally meet a business or business owner that is perfectly content with zero percent growth, embracing a “why rock the boat” kind of attitude, almost everyone else will be scrambling to find ways to grow quickly and sustainably. After all, growth is the key to continued success in all areas of life – especially business.

Once you’ve built your online store, you naturally start to focus on building web traffic towards it. But what happens when users within that web traffic browse your store and leave without making a purchase? Through a remarketing campaign, you can build a strategy that regains those lost leads while nurturing your existing ones through dynamic, personalized advertising. Let’s go through what you need to know to start a remarketing campaign of your own.

One of the best things about being in business today is that it has never been easier to stay in touch with your co-workers, team, and clients. Thanks to modern technology, we can organize meetings on the fly, host virtual meetups, and keep everything running smoothly from almost anywhere in the world. Today, one of the easiest and most popular ways to keep everyone within your business in touch is with conference calls. Not only are they easy to set up, but they allow for real-time interaction[...]

Whether used as a part of a broader marketing strategy or as the only source of revenue, online courses can be a gold mine for your business.

There is a whole host of issues that can happen to your startup if you aren’t mindful of the graphics you’re using on your website.

Learning effective team communication can feel overwhelming.

After all, there are numerous books out there claiming to offer best practices. Entire university degrees are available on the topic.

With so much information out there, is it realistic for any team to learn how to communicate in the most effective way possible?

Designing your website to be fully accessible to any customer, regardless of ability, is vital for providing the best customer experience possible. Not only does your online store have to be fully ADA compliant, but your checkout process must also be optimized with accessibility in mind. Many disabled web users rely on accessibility tools, like screen readers, to more easily navigate the web. By keeping these customers in mind, you’ll stay compliant with ADA standards and include all customers[...]

Anyone who has worked in digital marketing knows how important social networks are in this line of work. They provide a great way to communicate with your customers, run marketing campaigns, collect feedback on your products, and so much more.

But there are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a[...]

Running an eCommerce website is on the minds of most of the retail industry in 2020. However, the problem lies in the fact that, in such a competitive industry, you need to learn how to tap into every single potential advantage that you come across. One of the ways to get there is to follow all the latest trends and requirements. With that being said, here are the top 20 basic eCommerce website requirements for 2020.

One of the hottest topics in the eCommerce world for a while now has been dynamic pricing. Even though this concept isn't new and it's been used since the '70s by the airline industry, nowadays it has found its place across the whole market. One of the main reasons for this is the rise of digitalization, which gave many companies the opportunity to become more responsive to their pricing strategies.

AdSense has become one of the most popular ways to monetize websites online. Not only is it relatively easy to set up, but it also has the potential to be relatively lucrative thanks to Google’s intelligent algorithms. Right now, more than two million people are using AdSense to make more money online according to Google. And, while that’s still a relatively low number considering how many websites there are in existence around the world, the point is that if you’re not one of those two million[...]

Consumer behavior has changed over the last decade. The number of internet users has grown to 4.13 billion people, so it’s no wonder that more and more people discover new products and shop online. Simply put, eCommerce is flourishing, and brands are constantly seeking out new ways to promote and sell products online.

Since Instagram has over one billion active users and 83% of shoppers use this platform for new product discovery, many eCommerce brands have already started selling in-app. If[...]

Email optimization and marketing isn’t all about newsletters or abandoned cart campaigns – the most effective email can often be a simple order confirmation notification. If your business’s transactional emails aren’t delivering on time to everyone, you’re missing out on marketing opportunities and may end up frustrating many of your customers. That’s why you need an effective transactional email provider for your online business; without it, your customers will feel left in the dark and may[...]

This pandemic of this year has only accelerated a trend that has been slowly occurring for a number of years. In a matter of months, traditional offices were forced to shut down and move their operations to a remote setting. For both employers and employees, this chaos proved difficult enough at the moment. 

Many people consider the months-long period of the winter holidays to be the most stressful time of the year. Others might contend that the period immediately afterward can feel even more hectic. For one thing, at least the intensity of November and December can be relieved by Thanksgiving, assorted holy days, and New Year’s Eve. For another, the first three-and-a-half months bear the weight of a most important date with even higher stakes: Tax Day.