eCommerce Blog

If you’ve got the best customer service and support team on the planet, even they won’t be able to help customers effectively without the right tools at their disposal. For great customer service, you’ll need tools that your whole team can use to accomplish everything needed to treat customers great and delivery them exactly what they need, whether it’s fast answers to a question or a quick resolution to their issues. Today, we’re going to go through some of the top eCommerce customer service[...]

When an online shopper places an order, their next step is to sit and wait until the product arrives. For the business, landing the sale is only the beginning. They must get the product securely packed, get it shipped out, and get it to the customer’s doorstep or mailbox.

No one can deny that the Internet has conquered our lives. Most people have favorite websites, blogs and pages, but lack understanding any that the popularity of any resource requires careful work. SEO is a highly effective approach to make your website more popular, so the Plerdy team has collected 30 tips that you can use for SEO promotion.

SEO brings more traffic to websites and makes them more noticeable among other resources. Search optimization has the following primary goals:

• [...]

Standard operating procedures (SOPs) are sequential instructions that act as a benchmark to guide the work process that employees follow. SOPs enable companies to operate their day-to-day operations in a way that’s consistent and predictable. There’s benefits of implementing SOPs for all types of businesses, however ones that require strict adherence to standardized procedures and rules will benefit the most.

SOPs are not typically implemented for businesses that thrive on creativity, however[...]

Building a website for your B2B store may require a significant amount of planning, brainstorming, and design work. Newcomers in particular may find themselves unsure of what they should focus on when creating the website. Naturally, each business may need to emphasize different aspects depending on their industry, size, and other factors. With that said, there are quite a few features that can be of great assistance to any B2B enterprise. Here is some information on ten of the universal[...]

If you’re thinking about starting a subscription box service, you’ve clearly got some good entrepreneurial intuition. These businesses play to a few important facts about American consumerism: in a world of endless choices and minimal free time, convenience reigns supreme and sampling is huge. Plus, everybody loves a surprise in the mailbox, and a solid unboxing experience is almost addicting. But there are some unique challenges with this business model, which every budding entrepreneur must[...]

Nothing opens doors like education, and none of it would be possible without the hard work and dedication of teachers all over the globe. World Teachers' Day is a special holiday to commemorate their devoted efforts to bring knowledge to students of all ages and to help them find their passions and craft their futures. At Shift4Shop, we're immensely thankful to the teachers in our lives who helped us discover and hone our skills, whether in marketing, writing, design, development, or any other[...]

Ecommerce is taking over the retail industry. According to Oberlo, by 2021, ecommerce is expected to make up more than 17% of all sales worldwide. This growth represents a massive opportunity for online sellers, but there is a catch; and it doesn’t just come down to your order fulfillment strategy. You have to compete with online giants like Amazon, which owns about half of the US ecommerce market.

The goal of every eCommerce business, whether it is an online store or a mobile application, is a constant increase in sales (or at least stable sales numbers). It doesn’t matter if you just finished an online shopping development process, or if you want to boost sales in an existing online business; great content is the key to increasing your eCommerce sales!

Creating a new eCommerce business can be a highly lucrative venture. However, as the old saying goes, “If you want to make money, you have to spend money.” Especially at the beginning, you may have to invest quite a lot before you start to see any real revenue. This is the challenge that you will need to accept if you are ambitious and interested in starting an online store.

Just consider some of the expenses you may accrue during this process. Someone has to create the goods you are selling,[...]

If you’re like most ecommerce businesses, you have a lot of email lists in your database: lists of emails you collected through special lead capture campaigns, lists of customers that made one purchase and never returned. And, the list goes on.

Some of these email lists are probably old and obsolete because you haven’t sent an email to them in months. Or, maybe you’ve been sending an email once every month or so. In any case, the trouble is that these lists don’t have any quality control or[...]

The eCommerce bug has literally taken the world of business by storm. Marketers and entrepreneurs alike are still excited about this business concept despite it having been around for quite some time now.

Business owners and marketers are constantly pushing the eCommerce boundaries — each day trying out trending ideas and experimenting with emerging concepts, all in an effort to boost their click-through rate and, of course, their conversion rate.

Here’s an interesting question: where do customers like to shop? Today, they have a lot of options, such as retail stores, mobile phones, laptops and desktop computers, which allows them the comfort of shopping from anywhere they want. But, what's the platform that gives buyers the maximum comfort in shopping, and is where most conversions happen?

If you’ve been reading a lot of eCommerce headlines, you might be quick to answer with “mobile.” But, to get a real answer to this question, a lot of[...]

Who’d have thought that, one day, computers would be capable of recognizing and learning patterns to make decisions for themselves? The same goes for the e-commerce industry; nobody could have thought it would become what it is today. Machine learning has a lot of applications in the e-commerce industry that goes far beyond analytics. You can take the basic machine learning courses to get the idea of what it actually is.For an industry heavily dependent on technological and digital advances,[...]

This year, eCommerce continues to be a consistently growing aspect of world commerce. But, it’s also constantly evolving; what may have been a successful product on an online store yesterday may be flopping in sales today. It’s the nature of the internet itself, and eCommerce is no different. While there’s a lot that goes into your business, from web design to marketing to management software, there’s one thing at the heart of it all: your products. If your store isn’t selling good products[...]

How much of your traffic comes from search engines?

If your online store is anything like the overwhelming majority of others on the web, organic search accounts for over 40% of your visitors. That’s a big number. Search engines are without a doubt the most significant source of traffic for ecommerce sites.

Despite this, however, most online retailers have a poor understanding of ecommerce SEO. With a few simple changes, they could optimize their sites and generate substantially more[...]

No two businesses are alike. The needs of your online store may differ greatly from others, and that can even include competitors in the same industry. That is why when you are trying to choose the right eCommerce solution for your site, you must always consider how well the solution meets your business’s specific needs.

This is also something you should keep in mind if your business caters to other businesses. In fact, B2B stores may need some very different features and services than B2C ones[...]

Providing accurate shipping rates can be tricky for any eCommerce business, especially newer and smaller stores. So many factors may dramatically lower or raise the final price, and even one miscalculation can result in someone charging you the wrong amount, or you charging your customers the wrong amount. Thankfully, there are solutions out there that can simplify shipping rules for merchants and use automation technology to pull up the correct price every time.

Advanced Shipping Manager, from[...]

Visitors to your eCommerce website might admire your appealing visual aesthetic, your user-friendly layouts, and your extensive inventory. They may find the items they want and add them to their shopping cart. They might enter your checkout page feeling completely prepared to pay your business good money. And yet, eCommerce market statistics show that three-quarters of all shopping carts ever created are abandoned.

Fast shipping programs are booming across marketplaces. Walmart 2-Day Delivery, Amazon Prime and eBay Guaranteed Delivery are just a few that provide both fast and free delivery. When you compete with convenient shipping and service, you can avoid price wars and keep your margins healthy. However, these programs aren’t just popular with marketplaces and sellers; they’re also expected by customers.

Delivery speed and costs are two of the biggest reasons for cart abandonment, meaning that if[...]