eCommerce Blog

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is[...]

“Change is the only constant thing in life. One’s ability to adapt to those changes will determine your success in life” – Benjamin Franklin.

2019 is almost halfway over, and we’ve already seen many latest technologies, techniques and processes that are changing trends in digital marketing. In this guide, you will learn how to adopt these latest changes and grow your business. So, let’s dive in and see trending in 2019 for digital marketing:

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.

When people think of online stores, most of them think specifically of business-to-consumer retailers, also known as B2C stores. It only makes sense, as the largest shopping sites in the world generally follow this particular business model. When you visit and make a purchase on Amazon, Wal-Mart, or eBay, you almost always do so as an individual consumer. This may explain why the majority of eCommerce websites mimic these online giants and operate as B2C enterprises.

However, B2C is not the[...]

There are many benefits to adopting dropshipping as the model for your eCommerce business. The benefits include relatively low start-up costs; a major reduction of how much of the supply chain you need to manage; and great scalability as your business booms over time. With that said, not every business would benefit from dropshipping, and not every business owner will find it to their liking — not necessarily due to the fault of the person, but due to the nature of the model and the associated[...]

International Beer Day is a day of appreciation for beer and the breweries that bring it to fine establishments and backyards everywhere. Since its beginnings in Santa Cruz, California in 2007, the event has expanded to 80 countries across 6 continents — and no wonder, since beer has been one of the world's most popular beverages for most of human history. This annual holiday takes place on the first Friday of August, placing it on August 2 this year (tomorrow, in fact).

Just as the age of digital has brought to us borderless trade and increasing connectivity, along with it has risen the trend of cybersecurity threats. Online retailers will be one group of website owners that has to keep web security best practices firmly targeted in their crosshairs.

Over the past 15 years, there have been more than 8,000 data breaches recorded while incidences of new threats such as Ransomware and formjacking continue to rise.

This makes the digital space perilous for online[...]

Social proof is a tried and true method of marketing, proven in situations such as a line outside of a restaurant indicating that it’s a quality business worthy of your time. But, showing off social proof in eCommerce isn’t as easy as that, so several companies have come up to the plate to provide a solution: notifications on your website that show prospective customers what conversions are occurring in real-time. Fomo is one such company with its own social proof software, so today we’re[...]

Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.

The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?

The higher the abandonment rate, the lower your revenue. It’s as obvious as it can get.[...]

One of the wisest lessons I’ve ever learned about inbound marketing was from Winnie the Pooh.

“You never can tell with bees,” Pooh said repeatedly as he unsuccessfully tried to acquire a nibble of delicious honey. In many cases, our marketing efforts are just as silly as Pooh’s, so long as we fail to measure the effectiveness of those efforts.

To paraphrase the bear: “You never can tell with digital shoppers,” especially in the world of ecommerce. Unless, of course, you’re prepared to measure.

[...]

Social media used to be all about connecting with friends. You'd simply search for a friend, connect with them, and start talking about anything and everything. Today?

Social media grew from just connecting friends to uniting brands and communities online. In recent years, social media has turned into an essential piece of everybody's lives and, in turn, your marketing strategy.

Consumers today are online and are very social. In fact, 90% of consumers turn to social media for assistance with a[...]

When it comes to checking out online, the payments process is incredibly important to shoppers. It’s all too easy for shoppers to stop mid-checkout or put items in their cart and simply walk away or drift off to other sites.

A good payment experience can mean the difference between completing the transaction or falling victim to distraction. By offering your shoppers a good payment experience, you can help build trust and make visitors more likely to complete a purchase.

So how can you help[...]

You probably don’t need us to tell you that the future of B2B is in eCommerce.

For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.

But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”

The truth is, the B2B companies that take full advantage of everything the world of eCommerce[...]

One of the most important parts of building a profitable, viable, and scalable online business is ensuring that you always manage inventory effectively. Whether you’re an ecommerce rookie or veteran, inventory management can definitely be challenging –, especially when deciding which inventory accounting method is best for you.

In this article, we’ll look at what inventory accounting methods are and why they’re important.

Finally, we’ll highlight how to make the right choices for your online[...]

Business to Business (B2B) eCommerce can be extremely profitable, but faces an additional set of challenges on top of typical retail. Bulk orders, variable pricing, freight management, and other B2B essentials can present endless difficulties for an unprepared business, so specialized tools are crucial for smooth operations. And of course, B2B buyers have a strict set of requirements you'll need to anticipate in order to recruit them as customers.

Managing all this can be an incredible drain on[...]

SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.

But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the[...]

Dropshipping can be a highly lucrative and relatively inexpensive way to start and operate an eCommerce business. It is no wonder that online entrepreneurs, especially those who do not have much or any start-up capital, are increasingly turning to this business model. While not every business is cut out for it, the many benefits of this method definitely make it worth at least considering and learning more about.

Having said that, the dropshipping model — as with any other business model —[...]

You want to grow your ecommerce business, and that means you need to increase revenue without drastically increasing your overhead or workload. How can you do that?

I’m going to show you five ways to create extremely loyal customers, increase revenue, and grow your ecommerce business - all through text messaging.

This last decade we’ve witnessed the internet revolution grow almost exponentially. It seamlessly seeped into every aspect of our lives. I think we could unanimously agree that the Internet has simplified things on many fronts, be it shopping, banking, investing, entertainment, and many more. And we seem to have kept up with this change quite remarkably. But so did the criminals. Harassing, fooling and cheating someone in real life is a concept from the past. Today, it is the internet where[...]

Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact,  65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across the[...]