eCommerce Blog

It’s no secret that the modern world is one giant digitally-inclined marketplace. As such, the information age has taken competition into the digital domain, creating vast opportunities and challenges in the field of ‘ecommerce’ for billions of sellers and buyers in the world. With new developments coming out of the woodwork in information technologies every other day, users of this interconnected system are finding great ease and capability in promoting their sales and carrying out their[...]

One of the greatest challenges you face as an online retailer isn’t losing money to fraudsters. It’s losing money when legitimate customer transactions are incorrectly flagged as fraudulent and declined.

In fact, according to Riskified, a whopping 35% ­- 80% of declined orders are legitimate. To clarify, these are transactions that may, on the surface, appear to be fraudulent, but are actually real orders placed by good customers.

These false declines, also called false positives, hurt online[...]

Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.

Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.

Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the right[...]

As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?

These are a few of the many questions that are being asked[...]

Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.

Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known as a[...]

You’ve worked hard to build your online store. Now, it’s time to build your eCommerce marketing plan to prepare for launch.

Since you’re competing against millions of eCommerce sites, you need to stand out. As you map out your strategy, here’s a list of top eCommerce marketing pitfalls you should avoid.

Preventing these mistakes will help you rise above your competitors.

Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.

Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness is[...]

“Change is the only constant thing in life. One’s ability to adapt to those changes will determine your success in life” – Benjamin Franklin.

2019 is almost halfway over, and we’ve already seen many latest technologies, techniques and processes that are changing trends in digital marketing. In this guide, you will learn how to adopt these latest changes and grow your business. So, let’s dive in and see trending in 2019 for digital marketing:

Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.

When people think of online stores, most of them think specifically of business-to-consumer retailers, also known as B2C stores. It only makes sense, as the largest shopping sites in the world generally follow this particular business model. When you visit and make a purchase on Amazon, Wal-Mart, or eBay, you almost always do so as an individual consumer. This may explain why the majority of eCommerce websites mimic these online giants and operate as B2C enterprises.

However, B2C is not the[...]

There are many benefits to adopting dropshipping as the model for your eCommerce business. The benefits include relatively low start-up costs; a major reduction of how much of the supply chain you need to manage; and great scalability as your business booms over time. With that said, not every business would benefit from dropshipping, and not every business owner will find it to their liking — not necessarily due to the fault of the person, but due to the nature of the model and the associated[...]

International Beer Day is a day of appreciation for beer and the breweries that bring it to fine establishments and backyards everywhere. Since its beginnings in Santa Cruz, California in 2007, the event has expanded to 80 countries across 6 continents — and no wonder, since beer has been one of the world's most popular beverages for most of human history. This annual holiday takes place on the first Friday of August, placing it on August 2 this year (tomorrow, in fact).

Just as the age of digital has brought to us borderless trade and increasing connectivity, along with it has risen the trend of cybersecurity threats. Online retailers will be one group of website owners that has to keep web security best practices firmly targeted in their crosshairs.

Over the past 15 years, there have been more than 8,000 data breaches recorded while incidences of new threats such as Ransomware and formjacking continue to rise.

This makes the digital space perilous for online[...]

Social proof is a tried and true method of marketing, proven in situations such as a line outside of a restaurant indicating that it’s a quality business worthy of your time. But, showing off social proof in eCommerce isn’t as easy as that, so several companies have come up to the plate to provide a solution: notifications on your website that show prospective customers what conversions are occurring in real-time. Fomo is one such company with its own social proof software, so today we’re[...]

Being the owner of an online store, you must be familiar with the term “cart abandonment.” To put it in simply, cart abandonment refers to a visitor leaving your site without completing their purchase. Of course, this could be a detrimental experience for a seller.

The average cart abandonment rate can get as high as 65.23%. That’s right. But, are you familiar with the impacts it can leave on your website?

The higher the abandonment rate, the lower your revenue. It’s as obvious as it can get.[...]

One of the wisest lessons I’ve ever learned about inbound marketing was from Winnie the Pooh.

“You never can tell with bees,” Pooh said repeatedly as he unsuccessfully tried to acquire a nibble of delicious honey. In many cases, our marketing efforts are just as silly as Pooh’s, so long as we fail to measure the effectiveness of those efforts.

To paraphrase the bear: “You never can tell with digital shoppers,” especially in the world of ecommerce. Unless, of course, you’re prepared to measure.

[...]

Social media used to be all about connecting with friends. You'd simply search for a friend, connect with them, and start talking about anything and everything. Today?

Social media grew from just connecting friends to uniting brands and communities online. In recent years, social media has turned into an essential piece of everybody's lives and, in turn, your marketing strategy.

Consumers today are online and are very social. In fact, 90% of consumers turn to social media for assistance with a[...]

When it comes to checking out online, the payments process is incredibly important to shoppers. It’s all too easy for shoppers to stop mid-checkout or put items in their cart and simply walk away or drift off to other sites.

A good payment experience can mean the difference between completing the transaction or falling victim to distraction. By offering your shoppers a good payment experience, you can help build trust and make visitors more likely to complete a purchase.

So how can you help[...]

You probably don’t need us to tell you that the future of B2B is in eCommerce.

For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.

But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”

The truth is, the B2B companies that take full advantage of everything the world of eCommerce[...]

One of the most important parts of building a profitable, viable, and scalable online business is ensuring that you always manage inventory effectively. Whether you’re an ecommerce rookie or veteran, inventory management can definitely be challenging –, especially when deciding which inventory accounting method is best for you.

In this article, we’ll look at what inventory accounting methods are and why they’re important.

Finally, we’ll highlight how to make the right choices for your online[...]